Indicus Analytics, An Economics Research Firm
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Market Skyline of India – Market &
Consumer profiles at district level for
India
Indicus Analytics dissects the consumers of India at district level. The
Market Skyline of India is designed to help marketers and strategists
dissect India at extremely granular levels. It accelerates research on
consumers, demography, product segment wise market sizes, income
and savings pattern, and much more - important consumer related
data for each district of India, across income groups separately for
rural and urban segments
The pack comes with GUI navigation which allows the user to drill
down to the districts via clickable maps.
New Delhi, 9th January, 2009
How does the profile of consumers in Mumbai compare with that of
Delhi? How does Chandigarh compare with Coimbatore? Or how do
Guwahati, Patna and Jalpaiguri in Eastern India and Kolhapur, Rajkot
and Nashik in Western India compare with each other?
Indicus Analytics dissects all the Indian districts across several
parameters of interest to marketers, separately for rural and urban
segments. The Market Skyline of India, is designed to help marketers
and strategists understand India at extremely granular levels.
The series includes parameters that will be useful to business
planners, policy makers, credit facilitating agencies, banks and
financial institutions as well as knowledge seekers and researchers.
The data helps to identify income estimates/ living standards across
fine geographic clusters. It enables the investors to prioritize
locations at district and state levels where greater marketing
emphasis needs to be placed. We help the user understand all the
consumer income statistics - income categories, income distribution,
household income, household expenditures across 5 major
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Indicus Analytics, An Economics Research Firm
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categories, household savings, separately for urban and rural
segments.
This product brings out estimates at district, state and all India levels
at two points in time – 2006-07 and 2008-09. The estimates cover:
Annual Market Size- Food Products, FMCG products, Durables,
Clothing & Footwear, Miscellaneous Goodsand Services, all the 5
categories together
Socio-Economic Classification (Urban Households) - SEC A, B,
C, D, and E
Annual Household Income Category (Urban & Rural)
The households have been divided into categories on the basis of
their estimated total annual disposable income. The categories are
(in INR): <75,000, 75,000 –150,000, 150,000 – 300,000, 300,000 –
500,000, 500,000 – 1,000,000, 1,000,000 & above. All the indicators
included in this section are estimated for each of the above income
categories within the district. The indicators are:
c Households: in each income bracket.
i Population: in each income bracket.
i Per Capita Income: in a specific income category
i Per Capita Saving: in a specific income category
i Per Capita Expenditure: in a specific income category
i Annual Household Income: in a specific income category.
i Annual Household Saving: in a specific income category.
i Annual Household Expenditure: in a specific income category.
Total Geographical Area
Sector wise Growth Rates at district level (2006-07 to
2008-09):
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Indicus Analytics, An Economics Research Firm
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Total Income, Total Expenditure , Total Saving
The pack comes with GUI navigation which allows the user to drill
down to the districts via clickable maps.
The Methodology Involves, among other things:
Analyzing very large raw data sets over long time series, Analyzing
very large aggregated data sets over long time series, Applying
econometrics, statistical analysis, neural networks and other
techniques, Cross referencing and calibration with reliable
authoritative sources, Conducting fresh surveys to fill in the gaps,
And includes developing heuristics to find solutions………
………………… To finally arrive at robust estimates at extremely
granular levels.
We also maintain a large panel of households and conduct regular
proprietary surveys which go as inputs to our estimates. The
estimates are backed by representative data of over 2 million
households.
About Indicus Analytics
Indicus Analytics is a premier economics research firm of India. We
service data and policy analysis requirements of research oriented
entities, which include the most respected academic institutions and
international organizations, key policymakers, and top decision
makers in industry.
Constant interaction with internationally recognized experts and
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Indicus Analytics, An Economics Research Firm
http://indicus.net/Products/Home.aspx
continuing non-funded research activities, have ensured national and
international recognition for our research services and data products.
We help our customers cut through the maze that is India to unravel
the various facets of the Indian consumers. Our products provide
information about the economy and the consumers at extremely
granular levels - at city, district levels, neighbourhood levels. Within
the granular geographic levels, the information is further segmented
into various income groups. The data is estimated using various
techniques – large data sets are processed, proprietary surveys are
done, Econometric and mathematical modelling is applied and finally
the processed estimates are published.
Know more about Indicus Products
Contact Indicus Analytics
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