Indicus Product Portfolio 
Put the numbers behind your gut feel!
Indicus Analytics is India’s premier quantitative 
insights firm… 
India’s premier economics research and analytics firm w...
Ready-to-use solutions that support strategic 
decision making at all levels 
Market Skyline – District Series 
Superior 
...
Analytics that help you take the right marketing 
decisions faster and smarter 
Economy 
Demography 
Geography 
Better, fa...
Do within days what usually takes months….. 
Click a few times 
Use Indicus data solutions 
Voila!
Backed by the well known Indicus Advantage 
• Analytics that are designed to help you target 
better 
• From the most resp...
Leading firms that have trusted Indicus data and 
solutions for their business needs 
BFSI Media 
Real Estate Auto 
Others...
The Market Skyline of India (MSL) 
For superior understanding of the scale and scope of your target segments
Provides the ‘big picture’ and then lets you drill down 
to find the best consumers and their location 
The what, where an...
Enables critical business decisions across urban and 
rural India 
Grasp big picture of 
urban and rural India 
Drill down...
Provides key information on markets and consumers 
Population 
(age & income) 
Available for urban & rural pockets across ...
Metro, Town and Rural Skyline of India 
(MTRS) 
For improved market selection and prioritization
Facilitates selection of the best markets amongst all of 
India’s 7,800 cities and 5,800+ rural blocks 
Top 530+ Tier 1 to...
MTRS town classification at a glance 
Town Classification # Towns Details 
Metros 5 Delhi, Mumbai, Chennai, Kolkata, and B...
Enables critical business decisions across urban and 
rural India 
Find affluent towns & 
rural markets 
Identify markets ...
Provides key information on markets and consumers 
Population 
(age & income) 
Available for all towns and rural sub distr...
Neighbourhood Skyline of India (NSL) 
For precise micro targeting of consumers, distribution and retail 
catchments
Neighbourhood Skyline helps you analyze micro-markets 
in details 
Identify the right retail locations 
and catchment area...
Empowers your micro-market analysis and retail 
planning 
Study variance in city 
micro-markets 
Estimate demand for 
your...
* Number of neighborhoods covered under each city are mentioned in 
brackets 
Covers all Metros, Mini-metros and Tier-1 ci...
Provides key information on markets and consumers 
across all neighbourhoods in the top Indian cities 
Population 
(age & ...
District GDP of India (DGDP) 
For identifying high economic activity and growth areas in India
DGDP helps you analyze the size & growth of GDP and 
employment in 12 sectors for every district 
Identify the largest inc...
A glimpse of the economic sectors covered in 
DGDP
Provides key information for business planning & 
forecasts 
Workforce 
GDP 
Available for all districts in India across 1...
Get your answers when you need them! 
Indicus Analytics Pvt Ltd. 
Phone: +91-11-42512400 / 01 / 02 
Email: products@indicu...
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Indicus Product Portfolio 2013 14

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Indicus data and analytics solutions help businesses take the right marketing decisions faster and smarter. They provide ready-to-use data and analytics that support strategic decision making at all levels.Indicus products help users locate and select their consumer and market segments, prioritize markets and sales efforts, optimally locate their store or branch, test and experiment with new products, ads and sales tactics.

The critical USP of Indicus products is that they provide insights about the markets and the consumers through highly robust and credible data. The easy-to-use analytical tools and insightful infographics lets users compare, prioritize and choose their best markets instantly.

Moreover different Indicus products allow the users to choose the granularity-level they desire to work in. They can analyze consumer demography and market related data and derive insights at the level of a state, district, cities (of various tiers), block, neighbourhood, pin code, and now as finely as a one square kilometer area. At every geographic level, a range of marketing relevant demographic and economic data, derived from highly authentic public data sources, are analyzed and presented.

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Indicus Product Portfolio 2013 14

  1. 1. Indicus Product Portfolio Put the numbers behind your gut feel!
  2. 2. Indicus Analytics is India’s premier quantitative insights firm… India’s premier economics research and analytics firm with expertise in: •Economic, socio-economic and industry research •Econometric analysis, modeling and forecasting •Demographics, market size estimation and marketing analytics •Monitoring and evaluation surveys •Competition and regulatory scrutiny •Geo-spatial intelligence and location based analytics Strong multidisciplinary focus driven by experts from domains such as economics, statistics, demography, management, engineering, sociology, Operations Research, GIS, etc.
  3. 3. Ready-to-use solutions that support strategic decision making at all levels Market Skyline – District Series Superior understanding of the scale and scope of your target segment Metro, Town and Rural Skyline Improved market selection & prioritization Neighborhood Skyline Precise targeting of your retail catchments, markets and distribution District GDP & Employment Landscape For taking decisions based on fundamental economic conditions
  4. 4. Analytics that help you take the right marketing decisions faster and smarter Economy Demography Geography Better, faster and robust decisions  Easy to use analytical tool, insightful infographics and authentic data  Good range of critical demography and economic data  Lets you compare, prioritize and choose the best markets for your products
  5. 5. Do within days what usually takes months….. Click a few times Use Indicus data solutions Voila!
  6. 6. Backed by the well known Indicus Advantage • Analytics that are designed to help you target better • From the most respected economic research and analytics firms in India • Trusted by 300+ leading national and international companies and institutes
  7. 7. Leading firms that have trusted Indicus data and solutions for their business needs BFSI Media Real Estate Auto Others Services Consulting Products Retail Government Institutions Healthcare
  8. 8. The Market Skyline of India (MSL) For superior understanding of the scale and scope of your target segments
  9. 9. Provides the ‘big picture’ and then lets you drill down to find the best consumers and their location The what, where and how many, of your target segments. Share of wallet across consumption categories & income. Locations that have the highest potential for business growth.
  10. 10. Enables critical business decisions across urban and rural India Grasp big picture of urban and rural India Drill down to state and district level Assess household purchasing power Map consumer spending pattern Analyze urban & rural markets Analyze size and share of Size up markets Prioritize markets to improve ROI Tap new consumer segments Find new markets for your products wallet Plan business growth and expansion Improve returns on business
  11. 11. Provides key information on markets and consumers Population (age & income) Available for urban & rural pockets across all districts in India Household Asset Ownership Household income, savings & spends Share-of-wallet analysis Growth over time Location details for spatial analysis
  12. 12. Metro, Town and Rural Skyline of India (MTRS) For improved market selection and prioritization
  13. 13. Facilitates selection of the best markets amongst all of India’s 7,800 cities and 5,800+ rural blocks Top 530+ Tier 1 to Tier 4 towns in terms of size and growth. Identify the potential of a town and its rural catchment areas. Match your product mix with market potential and distribution network.
  14. 14. MTRS town classification at a glance Town Classification # Towns Details Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore Mini metros 5 Hyderabad, Ahmedabad, Pune, Coimbatore, Chandigarh Tier 1 towns 39 Population > 10 lakh Tier 2 towns 29 Population > 6 lakh but < 10 lakh Tier 3 towns 169 Population > 2 lakh but < 6 lakh Tier 4 towns 284 Population > 1 lakh but < 2 lakh Non-tier large towns 626 Population >50k but < 1 lakh Non-tier medium towns 1,973 Population >20k but < 50k Non-tier small towns 2,184 Population >10k but < 20k Non-tier very small towns 2,476 Population < 10k
  15. 15. Enables critical business decisions across urban and rural India Find affluent towns & rural markets Identify markets that fit business goals Assess household purchasing power Map consumer spending pattern Analyze urban & rural markets Analyze size and share of Size up markets Prioritize markets to improve ROI Identify emerging towns & nearby rural areas Plan hub-spoke distribution models wallet Plan business growth and expansion Improve returns on business
  16. 16. Provides key information on markets and consumers Population (age & income) Available for all towns and rural sub districts across India Household Asset Ownership Household income, savings & spends Share-of-wallet analysis Location details for spatial analysis
  17. 17. Neighbourhood Skyline of India (NSL) For precise micro targeting of consumers, distribution and retail catchments
  18. 18. Neighbourhood Skyline helps you analyze micro-markets in details Identify the right retail locations and catchment areas. Find the consumer segments in the catchment of a given location. Map your product mix according to Mumbai your target groups.
  19. 19. Empowers your micro-market analysis and retail planning Study variance in city micro-markets Estimate demand for your product Assess household purchasing power Map consumer spending pattern Plan marketing activities for TG Map product-mix with consumer profiles Analyze micro-markets across cities Catchment analysis for retail stores Study local businesses in catchment areas Analyze size and share of wallet Plan business growth and expansion Tone up your marketing mix
  20. 20. * Number of neighborhoods covered under each city are mentioned in brackets Covers all Metros, Mini-metros and Tier-1 cities, including satellite towns Kolkata (141), Haora (46), Bidhan Nagar (20), Others 29 Towns North Delhi Metro Region (486)* Delhi (279), Noida (76), Ghaziabad (75), Faridabad (30), Gurgaon (26) Agra (84) Amritsar (60) Dehradun (54) Gwalior (53) Kanpur (104) Lucknow (104) Ludhiana (69) Meerut (73) Jaipur (69) Jodhpur (59) Shimla (18) Varanasi (85) West Mumbai Metro Region (392) Mumbai (97), Thane (107), Kalyan- Dombivali (99), Navi Mumbai (83), Other 6 towns Aurangabad (92) Rajkot (18) Nagpur (127) Nashik (101) Solapur (90) Surat (93) Vadodara (8) Central Bhopal (63) Jabalpur (63) Indore (61) Raipur (62) South Bangalore Metro Region (191) Chennai (146), Other 5 towns Coimbatore Metro Region (66) Kochi Metro Region (63) Madurai (65) Mysore (59) Vijayawada (73) Vishakhapatnam (T6h4ir)uvananthapuram (80) Chandigarh Tri-city (70) Ahmadabad Metro Region (82) Pune Metro Region (237) Chennai Metro Region (151) Chandigarh (21), Panchkula (25), Mohali (24) Ahmadabad (50), Gandhinagar (31), Kalol Pune (139), Pimpri Chinchwad (98) Hyderabad Metro Region (144) East Kolkata Metro Region (392) Bhubaneswar (52) Guwahati (52) Patna (66) Ranchi (45) Siliguri (41)
  21. 21. Provides key information on markets and consumers across all neighbourhoods in the top Indian cities Population (age & income) Available for all micro-markets across all the top cities in India Household Asset Ownership Household income, savings & spends Share-of-wallet analysis Location details for spatial analysis
  22. 22. District GDP of India (DGDP) For identifying high economic activity and growth areas in India
  23. 23. DGDP helps you analyze the size & growth of GDP and employment in 12 sectors for every district Identify the largest income generating areas of the country. Find which economic activities are driving the fastest growing markets. Prioritize among the current markets, and plan for the future with forecasts.
  24. 24. A glimpse of the economic sectors covered in DGDP
  25. 25. Provides key information for business planning & forecasts Workforce GDP Available for all districts in India across 12 sectors Population Sector share of GDP Growth rates & trend Forecasts
  26. 26. Get your answers when you need them! Indicus Analytics Pvt Ltd. Phone: +91-11-42512400 / 01 / 02 Email: products@indicus.net Web: www.indicus.net

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