Your SlideShare is downloading. ×
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Indicus Product Portfolio 2013 14
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Indicus Product Portfolio 2013 14

233

Published on

Indicus data and analytics solutions help businesses take the right marketing decisions faster and smarter. They provide ready-to-use data and analytics that support strategic decision making at all …

Indicus data and analytics solutions help businesses take the right marketing decisions faster and smarter. They provide ready-to-use data and analytics that support strategic decision making at all levels.Indicus products help users locate and select their consumer and market segments, prioritize markets and sales efforts, optimally locate their store or branch, test and experiment with new products, ads and sales tactics.

The critical USP of Indicus products is that they provide insights about the markets and the consumers through highly robust and credible data. The easy-to-use analytical tools and insightful infographics lets users compare, prioritize and choose their best markets instantly.

Moreover different Indicus products allow the users to choose the granularity-level they desire to work in. They can analyze consumer demography and market related data and derive insights at the level of a state, district, cities (of various tiers), block, neighbourhood, pin code, and now as finely as a one square kilometer area. At every geographic level, a range of marketing relevant demographic and economic data, derived from highly authentic public data sources, are analyzed and presented.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
233
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Indicus Product Portfolio Put the numbers behind your gut feel!
  • 2. Indicus Analytics is India’s premier quantitative insights firm… India’s premier economics research and analytics firm with expertise in: •Economic, socio-economic and industry research •Econometric analysis, modeling and forecasting •Demographics, market size estimation and marketing analytics •Monitoring and evaluation surveys •Competition and regulatory scrutiny •Geo-spatial intelligence and location based analytics Strong multidisciplinary focus driven by experts from domains such as economics, statistics, demography, management, engineering, sociology, Operations Research, GIS, etc.
  • 3. Ready-to-use solutions that support strategic decision making at all levels Market Skyline – District Series Superior understanding of the scale and scope of your target segment Metro, Town and Rural Skyline Improved market selection & prioritization Neighborhood Skyline Precise targeting of your retail catchments, markets and distribution District GDP & Employment Landscape For taking decisions based on fundamental economic conditions
  • 4. Analytics that help you take the right marketing decisions faster and smarter Economy Demography Geography Better, faster and robust decisions  Easy to use analytical tool, insightful infographics and authentic data  Good range of critical demography and economic data  Lets you compare, prioritize and choose the best markets for your products
  • 5. Do within days what usually takes months….. Click a few times Use Indicus data solutions Voila!
  • 6. Backed by the well known Indicus Advantage • Analytics that are designed to help you target better • From the most respected economic research and analytics firms in India • Trusted by 300+ leading national and international companies and institutes
  • 7. Leading firms that have trusted Indicus data and solutions for their business needs BFSI Media Real Estate Auto Others Services Consulting Products Retail Government Institutions Healthcare
  • 8. The Market Skyline of India (MSL) For superior understanding of the scale and scope of your target segments
  • 9. Provides the ‘big picture’ and then lets you drill down to find the best consumers and their location The what, where and how many, of your target segments. Share of wallet across consumption categories & income. Locations that have the highest potential for business growth.
  • 10. Enables critical business decisions across urban and rural India Grasp big picture of urban and rural India Drill down to state and district level Assess household purchasing power Map consumer spending pattern Analyze urban & rural markets Analyze size and share of Size up markets Prioritize markets to improve ROI Tap new consumer segments Find new markets for your products wallet Plan business growth and expansion Improve returns on business
  • 11. Provides key information on markets and consumers Population (age & income) Available for urban & rural pockets across all districts in India Household Asset Ownership Household income, savings & spends Share-of-wallet analysis Growth over time Location details for spatial analysis
  • 12. Metro, Town and Rural Skyline of India (MTRS) For improved market selection and prioritization
  • 13. Facilitates selection of the best markets amongst all of India’s 7,800 cities and 5,800+ rural blocks Top 530+ Tier 1 to Tier 4 towns in terms of size and growth. Identify the potential of a town and its rural catchment areas. Match your product mix with market potential and distribution network.
  • 14. MTRS town classification at a glance Town Classification # Towns Details Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore Mini metros 5 Hyderabad, Ahmedabad, Pune, Coimbatore, Chandigarh Tier 1 towns 39 Population > 10 lakh Tier 2 towns 29 Population > 6 lakh but < 10 lakh Tier 3 towns 169 Population > 2 lakh but < 6 lakh Tier 4 towns 284 Population > 1 lakh but < 2 lakh Non-tier large towns 626 Population >50k but < 1 lakh Non-tier medium towns 1,973 Population >20k but < 50k Non-tier small towns 2,184 Population >10k but < 20k Non-tier very small towns 2,476 Population < 10k
  • 15. Enables critical business decisions across urban and rural India Find affluent towns & rural markets Identify markets that fit business goals Assess household purchasing power Map consumer spending pattern Analyze urban & rural markets Analyze size and share of Size up markets Prioritize markets to improve ROI Identify emerging towns & nearby rural areas Plan hub-spoke distribution models wallet Plan business growth and expansion Improve returns on business
  • 16. Provides key information on markets and consumers Population (age & income) Available for all towns and rural sub districts across India Household Asset Ownership Household income, savings & spends Share-of-wallet analysis Location details for spatial analysis
  • 17. Neighbourhood Skyline of India (NSL) For precise micro targeting of consumers, distribution and retail catchments
  • 18. Neighbourhood Skyline helps you analyze micro-markets in details Identify the right retail locations and catchment areas. Find the consumer segments in the catchment of a given location. Map your product mix according to Mumbai your target groups.
  • 19. Empowers your micro-market analysis and retail planning Study variance in city micro-markets Estimate demand for your product Assess household purchasing power Map consumer spending pattern Plan marketing activities for TG Map product-mix with consumer profiles Analyze micro-markets across cities Catchment analysis for retail stores Study local businesses in catchment areas Analyze size and share of wallet Plan business growth and expansion Tone up your marketing mix
  • 20. * Number of neighborhoods covered under each city are mentioned in brackets Covers all Metros, Mini-metros and Tier-1 cities, including satellite towns Kolkata (141), Haora (46), Bidhan Nagar (20), Others 29 Towns North Delhi Metro Region (486)* Delhi (279), Noida (76), Ghaziabad (75), Faridabad (30), Gurgaon (26) Agra (84) Amritsar (60) Dehradun (54) Gwalior (53) Kanpur (104) Lucknow (104) Ludhiana (69) Meerut (73) Jaipur (69) Jodhpur (59) Shimla (18) Varanasi (85) West Mumbai Metro Region (392) Mumbai (97), Thane (107), Kalyan- Dombivali (99), Navi Mumbai (83), Other 6 towns Aurangabad (92) Rajkot (18) Nagpur (127) Nashik (101) Solapur (90) Surat (93) Vadodara (8) Central Bhopal (63) Jabalpur (63) Indore (61) Raipur (62) South Bangalore Metro Region (191) Chennai (146), Other 5 towns Coimbatore Metro Region (66) Kochi Metro Region (63) Madurai (65) Mysore (59) Vijayawada (73) Vishakhapatnam (T6h4ir)uvananthapuram (80) Chandigarh Tri-city (70) Ahmadabad Metro Region (82) Pune Metro Region (237) Chennai Metro Region (151) Chandigarh (21), Panchkula (25), Mohali (24) Ahmadabad (50), Gandhinagar (31), Kalol Pune (139), Pimpri Chinchwad (98) Hyderabad Metro Region (144) East Kolkata Metro Region (392) Bhubaneswar (52) Guwahati (52) Patna (66) Ranchi (45) Siliguri (41)
  • 21. Provides key information on markets and consumers across all neighbourhoods in the top Indian cities Population (age & income) Available for all micro-markets across all the top cities in India Household Asset Ownership Household income, savings & spends Share-of-wallet analysis Location details for spatial analysis
  • 22. District GDP of India (DGDP) For identifying high economic activity and growth areas in India
  • 23. DGDP helps you analyze the size & growth of GDP and employment in 12 sectors for every district Identify the largest income generating areas of the country. Find which economic activities are driving the fastest growing markets. Prioritize among the current markets, and plan for the future with forecasts.
  • 24. A glimpse of the economic sectors covered in DGDP
  • 25. Provides key information for business planning & forecasts Workforce GDP Available for all districts in India across 12 sectors Population Sector share of GDP Growth rates & trend Forecasts
  • 26. Get your answers when you need them! Indicus Analytics Pvt Ltd. Phone: +91-11-42512400 / 01 / 02 Email: products@indicus.net Web: www.indicus.net

×