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Indicus Analytics, An Economics Research Firm
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Indicus Analytics, An Economics Research Firm
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Indicus Analytics, An Economics Research Firm
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Indicus Analytics, An Economics Research Firm
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Consumer Markets April 2009

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From around India
Amway India to improve customer access
With an aim to achieve the sales turn over of Rs. 2,500 crore by the calendar year 2010, Amway India Enterprises Pvt Ltd, a major direct selling FMCG Company in the country, has determined to focus on improving the customer access across the country.
PS2 is past, Xbox 360 is present and future: Microsoft India ...
Interview with Jaspreet Bindra, Regional Director, Microsoft E&D: India has a great potential in the gaming space and Xbox 360 is leading from the front in establishing gaming as a firm pillar of entertainment. We are available at leading retail stores in India. In addition to providing consumers ...
Acer plans retail push
Buoyed by its success in the netbook category and marketshare gains in consumer pcs, Acer India is planning an aggressive retail push in 2009. ...
Rural India offers scope for FMCG, retail and auto companies: Assocham
Demand from rural India is becoming increasingly attractive for manufacturers of fast moving consumer goods (FMCG), automobile and organized retail businesses despite the severe downturn in the global economy and its spillover effects on India's growth story, according to a study paper of the Associated Chambers of Commerce and Industry of India
Malibu Wines Poised to Launch Indian Label
In the next four months, “my plan is to introduce a third label, an Indian label, whose name will soon be disclosed,” Ravi Achar, who is in partnership with Ron Semler of Malibu Family Wines Vineyard, told India-West. LG to launch LCD monitors
Korean electronics major LG Electronics on Friday said it will launch a range of LCD monitors, which can double up as television sets, by the end of this month, priced between Rs 12,990 and Rs 17,990.
Samsung Launches Pick-up Warranty Service for Notebooks
Samsung India has decided to offer pick-up warranty services. “We have introduced a unique pick-up warranty service for our mobile PCs. This, we believe, will be a strong USP in India where consumer notebooks mostly come with carry-in warranties. We have rolled out the door-delivered pick-up service in eight cities and will gradually take it to other places,” said Ranjit Singh Yadav, Director, IT, Samsung India.
Demand curve: Indicus-Mint Series
Suburbs have come to be independent economic entities
These sibling locations include communities that may be large such as Navi Mumbai or small such as Salt Lake or spontaneously arisen such as large tracts of Ghaziabad, with good urban planning such as Noida or without quality infrastructure such as Gurgaon

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Transcript of "Consumer Markets April 2009"

  1. 1. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Consumer Markets April 2009 From around India Amway India to improve customer access With an aim to achieve the sales turn over of Rs. 2,500 crore by the calendar year 2010, Amway India Enterprises Pvt Ltd, a major direct selling FMCG Company in the country, has determined to focus on improving the customer access across the country. PS2 is past, Xbox 360 is present and future: Microsoft India ... Interview with Jaspreet Bindra, Regional Director, Microsoft E&D: India has a great potential in the gaming space and Xbox 360 is leading from the front in establishing gaming as a firm pillar of entertainment. We are available at leading retail stores in India. In addition to providing consumers ... Acer plans retail push Buoyed by its success in the netbook category and marketshare gains in consumer pcs, Acer India is planning an aggressive retail push in 2009. ... Rural India offers scope for FMCG, retail and auto companies: Assocham Demand from rural India is becoming increasingly attractive for manufacturers of fast moving consumer goods (FMCG), automobile and organized retail businesses despite the severe downturn in the global economy and its spillover effects on India's growth story, according to a study paper of the Associated Chambers of Commerce and Industry of India Malibu Wines Poised to Launch Indian Label In the next four months, “my plan is to introduce a third
  2. 2. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx label, an Indian label, whose name will soon be disclosed,” Ravi Achar, who is in partnership with Ron Semler of Malibu Family Wines Vineyard, told India-West. LG to launch LCD monitors Korean electronics major LG Electronics on Friday said it will launch a range of LCD monitors, which can double up as television sets, by the end of this month, priced between Rs 12,990 and Rs 17,990. Samsung Launches Pick-up Warranty Service for Notebooks Samsung India has decided to offer pick-up warranty services. “We have introduced a unique pick-up warranty service for our mobile PCs. This, we believe, will be a strong USP in India where consumer notebooks mostly come with carry-in warranties. We have rolled out the door-delivered pick-up service in eight cities and will gradually take it to other places,” said Ranjit Singh Yadav, Director, IT, Samsung India. Demand curve: Indicus-Mint Series Suburbs have come to be independent economic entities These sibling locations include communities that may be large such as Navi Mumbai or small such as Salt Lake or spontaneously arisen such as large tracts of Ghaziabad, with good urban planning such as Noida or without quality infrastructure such as Gurgaon
  3. 3. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx No analysis on the top Indian cities can be complete without a mention of the suburbs around them. Typically, a suburb is a residential area or community outlying a city such that those living in the suburb can commute to the main city for their economic needs. Internationally, the term suburb conjures up images of a relatively unspoilt, less densely populated and predominantly residential community close to a city. In India, it is difficult to find such conditions. Whether it is Gurgaon, or Salt Lake, we find them to be economic entities quite independent from the larger city near which they are located. For instance, Noida, Ghaziabad, Faridabad, and Gurgaon are much more than mere suburbs of New Delhi. But they are also not large enough to be called New Delhi’s twins. These are younger cities which may, one day, even overtake New Delhi. There are quite a few such locations in India. There is Salt Lake near Kolkata, Navi Mumbai in Thane district, the communities on Bangalore-Hosur and Bangalore-Mysore routes in Bangalore rural district, Pimpri Chinchwad near Pune, and so on. And there are many more across the country, not as well known yet, but will be known soon enough. These cities typically fulfil an important need that the larger city was unable to offer. In the initial phase they may have been unidimensional but over time they have gained a distinct character and momentum of their own. The lack of office space in New Delhi, the lack of new residential areas in Kolkata and expensive real estate in Mumbai have contributed to the growth of Salt Lake, Gurgaon, and Navi Mumbai. Now all three are more than just real estate alternatives to larger neighbours. These sibling locations include communities that may be large such as Navi Mumbai or small such as Salt Lake or spontaneously arisen such as large tracts of Ghaziabad, with good urban planning such as Noida or without quality infrastructure such as Gurgaon. Some have a large
  4. 4. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx concentration of high-income households such as Gurgaon, others like those around Kolkata have a large number of poor, still others such as Navi Mumbai tend to have a large middle class. There is only one thing in common between them—they are in the geographical vicinity of a larger city. And they are increasingly becoming more important than their older sibling. Know about Indicus Products here Indicus Consumer Spectrum Alpha numeric codes A1 A2 A3 A4 A5 B1 B2 B3 Alpha code denotes skill and C1 C2 C3 C4 C5 C6 earnings D1 D2 potential of the chief wage earners, E1 E2 E3 E4 E5 E6 E7 E8 A denotes the highest level and H the lowest F1 F2 F3 G1 G2 G3 G4 G5 Numeric code denotes the life stage of the chief wage earners and his/ her needs, 1 is H1 the entry level usually singles Indian Consumer Spectrum Segmentation of Urban Indian Households Targeting the relevant consumer A new product from Indicus - Segmentation of Urban Indian Households - Targeting the relevant consumer This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers
  5. 5. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.The Indicus Urban Consumer Groups have been created using methods similar to methods used internationally, but India focused accounting for the differences both in terms of the characteristics of the Indian consumers and the availability of large scale household level raw data sets. For each Segment, the following parameters have been presented: p Demographic (Total Population, Household population, Household Size, Age of all the individual, Gender Ratio) H Socio Economic (Education, Occupation, Industry) H Assets (House Ownership, Four Wheeler Ownership, Financial Assets, Household Assets) F Expenditure (Basic Food, High value food, Medical, Education, Durable goods, Clothing and Footwear) Each segment is represented by an alpha numeric code – A1, A2, A3, A4, A5, B1, B2, etc. Know about Indicus Products here Insights from Indicus An Insight from our new product Who should decide the salary of CEOs? Which is bigger - financial or real sector The Bottom of The Indian Pyramid Consumer Market Trends for India – Incomes and Savings The results of living it up Will Inflation strike us back in 2009-10? Employment during slowdown
  6. 6. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx Continuing Opportunities in the Indian Financial Sector Consumer Demography and Markets in Top cities of India From around the world Consumer confidence robust China - Chinese consumers appear more optimistic amid financial woes than their Western peers due to active bank lending and the recent stock rebound, said David Parma, global president of consumer research at Nielsen, a global information and media company Australian consumer confidence surges The Westpac-Melbourne Institute consumer sentiment index was 92.7 points in April, up 8.3 percent month-on- month and a 6.1 percent increase from a year ago. Retail Sales Probably Rose, Output Fell: US Economy Preview U.S. retail sales probably rose in March even as a drop in factory production and slower inflation signal the recession is far from over, economists said before reports this week. New processor technology promises big boost to consumer-grade SSDs SandForce Inc. announced today a new family of solid- state disk (SSD) processors that the company claims will allow lower-cost, commodity NAND flash memory to be used in data center operations. The disks will also be faster and more reliable for use in mobile applications, the company said. Sentiment Overview: Confidence Slowly Rebuilds ChartCraft’s famous sentiment indicator, measuring newsletter editor’s mood shows 31% optimistic and 38% pessimistic. So the slow, rebuilding of confidence continues with a gradual growth of the bullish camp. However, we did see, what has to be considered real bearishness.
  7. 7. Indicus Analytics, An Economics Research Firm http://indicus.net/Newsletter/Consumer_Market.aspx For query or placing orders on Indicus Products please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net

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