Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
Consumer Markets
April 2009
From around India
Amway India to improve customer access
With an aim to achieve the sales turn over of Rs. 2,500
crore by the calendar year 2010, Amway India Enterprises
Pvt Ltd, a major direct selling FMCG Company in the
country, has determined to focus on improving the
customer access across the country.
PS2 is past, Xbox 360 is present and future:
Microsoft India ...
Interview with Jaspreet Bindra, Regional Director,
Microsoft E&D: India has a great potential in the gaming
space and Xbox 360 is leading from the front in
establishing gaming as a firm pillar of entertainment. We
are available at leading retail stores in India. In addition
to providing consumers ...
Acer plans retail push
Buoyed by its success in the netbook category and
marketshare gains in consumer pcs, Acer India is
planning an aggressive retail push in 2009. ...
Rural India offers scope for FMCG, retail and auto
companies: Assocham
Demand from rural India is becoming increasingly
attractive for manufacturers of fast moving consumer
goods (FMCG), automobile and organized retail businesses
despite the severe downturn in the global economy and its
spillover effects on India's growth story, according to a
study paper of the Associated Chambers of Commerce and
Industry of India
Malibu Wines Poised to Launch Indian Label
In the next four months, “my plan is to introduce a third

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label, an Indian label, whose name will soon be disclosed,”
Ravi Achar, who is in partnership with Ron Semler of
Malibu Family Wines Vineyard, told India-West. LG
to launch LCD monitors
Korean electronics major LG Electronics on Friday said it
will launch a range of LCD monitors, which can double up
as television sets, by the end of this month, priced
between Rs 12,990 and Rs 17,990.
Samsung Launches Pick-up Warranty Service for
Notebooks
Samsung India has decided to offer pick-up warranty
services. “We have introduced a unique pick-up warranty
service for our mobile PCs. This, we believe, will be a
strong USP in India where consumer notebooks mostly
come with carry-in warranties. We have rolled out the
door-delivered pick-up service in eight cities and will
gradually take it to other places,” said Ranjit Singh
Yadav, Director, IT, Samsung India.
Demand curve: Indicus-Mint Series
Suburbs have come to be independent economic entities
These sibling locations include communities that may be
large such as Navi Mumbai or small such as Salt Lake or
spontaneously arisen such as large tracts of Ghaziabad,
with good urban planning such as Noida or without quality
infrastructure such as Gurgaon

Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
No analysis on the top Indian cities can be complete
without a mention of the suburbs around them. Typically,
a suburb is a residential area or community outlying a city
such that those living in the suburb can commute to the
main city for their economic needs. Internationally, the
term suburb conjures up images of a relatively unspoilt,
less densely populated and predominantly residential
community close to a city. In India, it is difficult to find
such conditions. Whether it is Gurgaon, or Salt Lake, we
find them to be economic entities quite independent from
the larger city near which they are located.
For instance, Noida, Ghaziabad, Faridabad, and Gurgaon
are much more than mere suburbs of New Delhi. But they
are also not large enough to be called New Delhi’s twins.
These are younger cities which may, one day, even
overtake New Delhi.
There are quite a few such locations in India. There is Salt
Lake near Kolkata, Navi Mumbai in Thane district, the
communities on Bangalore-Hosur and Bangalore-Mysore
routes in Bangalore rural district, Pimpri Chinchwad near
Pune, and so on. And there are many more across the
country, not as well known yet, but will be known soon
enough.
These cities typically fulfil an important need that the
larger city was unable to offer. In the initial phase they
may have been unidimensional but over time they have
gained a distinct character and momentum of their own.
The lack of office space in New Delhi, the lack of new
residential areas in Kolkata and expensive real estate in
Mumbai have contributed to the growth of Salt Lake,
Gurgaon, and Navi Mumbai. Now all three are more than
just real estate alternatives to larger neighbours.
These sibling locations include communities that may be
large such as Navi Mumbai or small such as Salt Lake or
spontaneously arisen such as large tracts of Ghaziabad,
with good urban planning such as Noida or without quality
infrastructure such as Gurgaon. Some have a large

Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
concentration of high-income households such as
Gurgaon, others like those around Kolkata have a large
number of poor, still others such as Navi Mumbai tend to
have a large middle class.
There is only one thing in common between them—they
are in the geographical vicinity of a larger city. And they
are increasingly becoming more important than their older
sibling.
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Indicus Consumer Spectrum
Alpha numeric codes
A1 A2 A3 A4 A5
B1 B2 B3
Alpha code denotes skill and
C1 C2 C3 C4 C5 C6 earnings
D1 D2 potential of the chief wage
earners,
E1 E2 E3 E4 E5 E6 E7 E8
A denotes the highest level
and H the lowest
F1 F2 F3
G1 G2 G3 G4 G5 Numeric code denotes the life stage of the
chief wage earners and his/ her needs, 1 is
H1
the entry level usually singles
Indian Consumer Spectrum
Segmentation
of
Urban Indian Households
Targeting the relevant consumer
A new product from Indicus - Segmentation of Urban
Indian Households - Targeting the relevant consumer
This product has been designed to help marketers
understand the essence of 33 Consumer Segments, which
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distinctive. The purpose of this work is to help marketers

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devise advertising and communications strategies and fine
tune their sales strategies. The two key dimensions are
lifestyle stages of chief wage earners of households and
their skill levels. The first defines their needs and the
second defines their earning abilities.The Indicus Urban
Consumer Groups have been created using methods
similar to methods used internationally, but India focused
accounting for the differences both in terms of the
characteristics of the Indian consumers and the
availability of large scale household level raw data sets.
For each Segment, the following parameters have been
presented:
p Demographic (Total Population, Household population,
Household Size, Age of all the individual, Gender Ratio)
H Socio Economic (Education, Occupation, Industry)
H Assets (House Ownership, Four Wheeler Ownership,
Financial Assets, Household Assets)
F Expenditure (Basic Food, High value food, Medical,
Education, Durable goods, Clothing and Footwear)
Each segment is represented by an alpha numeric code –
A1, A2, A3, A4, A5, B1, B2, etc.
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Insights from Indicus
An Insight from our new product
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Which is bigger - financial or real sector
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Consumer Market Trends for India – Incomes and Savings
The results of living it up
Will Inflation strike us back in 2009-10?
Employment during slowdown

Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
Continuing Opportunities in the Indian Financial Sector
Consumer Demography and Markets in Top cities of India
From around the world
Consumer confidence robust
China - Chinese consumers appear more optimistic amid
financial woes than their Western peers due to active bank
lending and the recent stock rebound, said David Parma,
global president of consumer research at Nielsen, a global
information and media company
Australian consumer confidence surges
The Westpac-Melbourne Institute consumer sentiment
index was 92.7 points in April, up 8.3 percent month-on-
month and a 6.1 percent increase from a year ago.
Retail Sales Probably Rose, Output Fell: US Economy
Preview
U.S. retail sales probably rose in March even as a drop in
factory production and slower inflation signal the
recession is far from over, economists said before reports
this week.
New processor technology promises big boost
to consumer-grade SSDs
SandForce Inc. announced today a new family of solid-
state disk (SSD) processors that the company claims will
allow lower-cost, commodity NAND flash memory to be
used in data center operations. The disks will also be
faster and more reliable for use in mobile applications, the
company said.
Sentiment Overview: Confidence Slowly Rebuilds
ChartCraft’s famous sentiment indicator, measuring
newsletter editor’s mood shows 31% optimistic and 38%
pessimistic. So the slow, rebuilding of confidence
continues with a gradual growth of the bullish camp.
However, we did see, what has to be considered real
bearishness.

Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
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