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City Skyline of India Neighbourhood Series 2011-12

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Most comprehensive database on various micro markets withing the top 52 cities. Provides information on income, hosuehold, population, expendetire for each neighbourhoods. Points of Interest data to …

Most comprehensive database on various micro markets withing the top 52 cities. Provides information on income, hosuehold, population, expendetire for each neighbourhoods. Points of Interest data to gauge the economic activity at micro market level.

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  • 1. Indicus Analytics India’s leading economic research firmIndia’s leading economic research firm City Skyline of India – Neighbourhood Series 2011-12
  • 2. City Skyline of India –City Skyline of India – Neighbourhood SeriesNeighbourhood Series  Designed to help marketers and strategistsDesigned to help marketers and strategists dissect the cities of India at extremely granulardissect the cities of India at extremely granular levels.levels.  Divides India’s major cities intoDivides India’s major cities into neighbourhoods which are as small as a fewneighbourhoods which are as small as a few square kmssquare kms Our well-known quantitative research expertise lies behind our products
  • 3. Geographical Coverage:Geographical Coverage: Metropolitan RegionMetropolitan Region Consumer Profiles in small neighborhoods of a few sq kms Components City Neighbourhoods NCR Delhi 126 Gurgaon 30 Faridabad 25 Ghaziabad 60 Noida 19 Mumbai Metropolitan Region Mumbai 99 Kalyan-Dombiveli 8 Navi Mumbai 8 Thane 13 Other Neighbourhoods- Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira road- Bhayandar, Navghar-Manikpur 8
  • 4. Geographical CoverageGeographical Coverage Metropolitan RegionMetropolitan Region (Contd..)(Contd..) Consumer Profiles in small neighborhoods of a few sq kms Components City Neighbourhoods Chennai Metropolitan Region Chennai 155 Other Neighbourhoods – Alandur, Ambattur, Avadi,Tambaram, Tiruvottiyur 5 Kolkata Metropolitan Region Kolkata 141 Haora 17 Other Neighbourhoods – Baidyabati, Bali, Baranagar,Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum,Halishahar, Hugli-Chinsurah,Kamarhati,Kanchrapara,Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srerampore,SouthDum Dum, Titagarh, Uluberia, Uttarpara Kotrung 30
  • 5. Geographical Coverage:Geographical Coverage: Metropolitan RegionMetropolitan Region (Contd..)(Contd..) Consumer Profiles in small neighborhoods of a few sq kms Components City Neighbourhoods Ahmadabad Metropolitan Region       Ahmadabad 43   Other Neighbourhoods– Gandhinagar,  Ghatlodiya, Kallol, Vejalpur 4 Pune Metropolitan Region       Pune 37   Pimpri Chinchwad 41 Bengaluru Metropolitan Region Bengaluru 101   Other Neighbourhoods- Bommanahalli,  Byatarayanapura, Dasarahalli, Kengeri- Gottikere  -Konanaku,Krishnarajapura,Mahadevapura ,Pattanagere,Yelahanka – Kadigenahalli- Hunasamaranahalli- Herohalli  8
  • 6. Geographical Coverage: Other CitiesGeographical Coverage: Other Cities Consumer Profiles in small neighborhoods of a few sq kms City Neighbourhoods City Neighbourhoods City Neighbourhoods Agra 30 Jaipur 43 Raipur 20 Amritsar 33 Jodhpur 29 Rajkot 11 Aurangabad 38 Kanpur 53 Ranchi 23 Bhopal 31 Lucknow 47 Shimla 13 Bhubaneswar 16 Ludhiana 32 Siliguri 8 Chandigarh 21 Madurai 18 Solapur 37 Coimbatore 28 Meerut 37 Surat 42 Dehradun 30 Mysore 26 Thiruvananthapuram 37 Guwahati 27 Nagpur 49 Vadodara 9 Gwalior 26 Nashik 40 Varanasi 30 Indore 34 Panchkula 11 Jabalpur 29 Patna 20    
  • 7. Parameters Across VersionsParameters Across Versions Consumer Demography & Market related parameters for each neighborhood Basic Version For Each Neighborhood information on - •Total Geographic Area • Number of Households and Population in the following annual household income groups ( ) : < 75,000, 75,000 to 150,000, 150,001 to 300,000, 300,001 to 500,000, 500,001 to 1,000,000, > 1,000,000 • Annual Household Income, Savings and Expenditure across the above income groups. • Annual Household Expenditure across 5 broad categories – Food, FMCG, Small Durables & Personal Goods, Clothing and Footwear, Misc. Goods & Services • Per capita Income, Savings and Expenditure
  • 8. Parameters Across VersionsParameters Across Versions (Contd..)(Contd..) Consumer Demography & Market related parameters for each neighborhood Advanced Version All Parameters of Basic Version plus additional information on :-  Number of households in each neighbourhood across the following finer high-income groups ( ) :  1,000,001 to 2,000,000  2,000,001 to 5,000,000  5,000,001 to 10,000,000  > 10,000,000  Distribution of Household by SEC A, B, C, D&E  Age Distribution : Population aged 0-14 yrs, 15-29 yrs, 30-44 yrs, 45-59 yrs & > 59 yrs
  • 9. Parameters Across VersionsParameters Across Versions (Contd..)(Contd..) Consumer Demography & Market related parameters for each neighborhood  Distribution of population by age groups (0-14 yrs, 15-29 yrs, 30-44 yrs, 45-59 yrs & > 59 yrs) across following annual household income groups – Rs <150,000, Rs 150,000 – 500,000 & Rs > 500,00  Physical Asset Ownership: Number of households owning • Colour TV • Two Wheeler • Four Wheeler • Refrigerator • Washing Machine
  • 10. Point of InterestPoint of Interest Introducing POI for each Neighbourhood. Auto Dealers/Services Educational Institutions Movie Halls Restaurants ATMs Banks Business Facilities Residential Areas Hospitals Location Names Types of Stores Important landmarks Coffee Shops and many more…. More than 60 types of PoIs (Point of Interest) provided by ‘Nokia Maps’
  • 11. Point of Interest Contd….Point of Interest Contd…. Road Network Restaurants Banks POI categories:
  • 12. Unique Query Driven Software...Unique Query Driven Software...  Query driven software, with systemQuery driven software, with system specific installation.specific installation.  Ease of Navigation:Ease of Navigation: – Select Geography, Year,Select Geography, Year, Parameter.Parameter. – Extract data, prepare thematicExtract data, prepare thematic maps by shades, lines and points.maps by shades, lines and points.  Do basic computation, create customDo basic computation, create custom variables.variables.
  • 13.  Advance query functionality.Advance query functionality.  ETL tool to integrate user’sETL tool to integrate user’s data by location, Lat-Long.data by location, Lat-Long.  Predefined PDF reports on keyPredefined PDF reports on key parameters for each location.parameters for each location.  Flexibility to create multipleFlexibility to create multiple users’ accounts.users’ accounts.  All data, map, chart can beAll data, map, chart can be saved.saved. Unique Query Driven SoftwareUnique Query Driven Software Contd....Contd.... Available on annual subscription basis with option for multiple
  • 14. Other Premium Products....Other Premium Products....  District GDP of IndiaDistrict GDP of India – District wise breakup of economic activity.– District wise breakup of economic activity.  Indian Development LandscapeIndian Development Landscape – Socio Economic Status for all– Socio Economic Status for all districtsdistricts  Indian Financial ScapeIndian Financial Scape – Financial Sector activity for all districts– Financial Sector activity for all districts  Market Skyline of IndiaMarket Skyline of India – Consumer Market, Demography and– Consumer Market, Demography and many more for all districts separated for urban and rural areas.many more for all districts separated for urban and rural areas.  Urban Consumer SpectrumUrban Consumer Spectrum– 31 consumer segments and their– 31 consumer segments and their complete profiling for States, Urban areas of 135 districtscomplete profiling for States, Urban areas of 135 districts  Towns & Rural Blocks of IndiaTowns & Rural Blocks of India –– Town & Block level information onTown & Block level information on consumersconsumers
  • 15. Some of our Patrons ….Some of our Patrons ….
  • 16. For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: +91-11-42512400 E-mail: products@indicus.net www.indicus.net