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City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
City Skyline of India – Neighborhood Series
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City Skyline of India – Neighborhood Series

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6 Major Metropolitan Regions ~ 100 Neighborhoods each …

6 Major Metropolitan Regions ~ 100 Neighborhoods each
5 Major Cities ~ 100 Neighborhoods each
4 NCR Towns ~ 18-60 Neighborhoods each
Mumbai, Navi Mumbai, Thane & Kalyan – broken down into neighborhoods
Pune & Pimpri Chinchwad - broken down into neighborhoods
31 towns around Kolkata each with population over 100,000

~ 1,000 neighborhoods in the prime Urban Markets of India


Contains
NCR
Delhi 129
Gurgaon 30
Faridabad 26
Ghaziabad 60
Noida 19
Mumbai Metropolitan
Mumbai 99
Kalyan-Dombiveli 8
Navi Mumbai 8
Thane 13
Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira Road-Bhayandar, Navghar-Manikpur 8
Chennai Metropolitan
Chennai 155
Alandur, Ambattur, Avadi, Tambaram, Tiruvottiyur 5
Kolkata Metropolitan
Kolkata 141
Baidyabati, Bali, Baranagar, Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum, Halishahar, Howrah, Hugli-Chinsurah, Kamarhati, Kanchrapara, Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srerampore, South Dum Dum, Titagarh, Uluberia, Uttarpara Kotrung 31
Ahmedabad Metropolitan
Ahmedabad 43
Gandhinagar, Ghatlodiya, Kallol, Vejalpur 4
Pune Metropolitan
Pune 40
Pimpri Chinchwad 41
Bangalore 103

Consumer Profiles in small neighborhoods of a few sq kms


Parameters
6 Income Classes
1 < 75,000 pa
2 75,000 to 150,000 pa
3 150,000 to 300,000 pa
4 300,000 to 500,000 pa
5 500,000 to 1,000,000 pa
6 > 1,000,000 pa

For each income class, for each neighborhood
Households and Population (14)
Aggregate Income, Expenditure and savings (21)

For each neighborhood, expenditure across 5 categories
1 Clothing and Footwear
2 Durable goods
3 FMCG
4 Food
5 Misc. goods and services

43 demographic and expenditure related parameters for each neighborhood

Product versions available

Full Product
National Capital Region
Mumbai Metropolitan
Kolkata Metropolitan
Chennai Metropolitan
Pune Metropolitan
Ahmedabad Metropolitan
Bangalore
Delhi
Mumbai
Kolkata
Chennai
Pune
Pimpri Chinchwad
Kalyan-Dombivali
Navi Mumbai
Thane
Ahmedabad
Gurgaon
Faridabad
Ghaziabad
Noida


Target Consumers across geographies
Identify pockets of affluence precisely

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  • 1. Indicus Analytics India’s leading economic research firm City Skyline of India – Neighborhood Series 6 Major Metropolitan Regions ~ 100 Neighborhoods each 5 Major Cities ~ 100 Neighborhoods each 4 NCR Towns ~ 18-60 Neighborhoods each Mumbai, Navi Mumbai, Thane & Kalyan – broken down into neighborhoods Pune & Pimpri Chinchwad - broken down into neighborhoods 31 towns around Kolkata each with population over 100,000 ~ 1,000 neighborhoods in the prime Urban Markets of India
  • 2. City Skyline of India – Neighborhood Series <ul><li>The full range of Indicus expertise </li></ul><ul><ul><li>For Market Strategy Formulation </li></ul></ul><ul><ul><li>For Developing Market Plans </li></ul></ul><ul><ul><li>For Market Segmentation </li></ul></ul>Our well-known quantitative research expertise lies behind our products
  • 3. Geographical Coverage Consumer Profiles in small neighborhoods of a few sq kms National Capital Region Delhi (129), Gurgaon (30), Faridabad (26), Ghaziabad (60), Noida (19) Kolkata Metropolitan Kolkata (141), + 31 neighborhoods – each a class 1 town around it. Ahmedabad Metropolitan Ahmedabad (43), + 4 neighborhoods – each a class 1 town around it. Mumbai Metropolitan Mumbai (99), Kalyan-Dombivali (8), Navi Mumbai (8), Thane (13) + 8 neighborhoods – each a class 1 town around it. Pune Metropolitan Pune (40), Pimpri Chinchwad (41) Bangalore (103) Chennai Metropolitan Chennai (155), + 5 neighborhoods – each a class 1 town around it. Figures in brackets indicate number of neighborhoods
  • 4. Parameters 43 demographic and expenditure related parameters for each neighborhood 6 Income Classes 1 < 75,000 pa 2 75,000 to 150,000 pa 3 150,000 to 300,000 pa 4 300,000 to 500,000 pa 5 500,000 to 1,000,000 pa 6 > 1,000,000 pa Households and Population (14) Aggregate Income, Expenditure and savings (21) For each income class, for each neighborhood For each neighborhood, expenditure across 5 categories 1 Clothing and Footwear 2 Durable goods 3 FMCG 4 Food 5 Misc. goods and services
  • 5. Variants Product Variants depending on need <ul><li>Product versions available </li></ul><ul><li>Full Product </li></ul><ul><li>National Capital Region </li></ul><ul><li>Mumbai Metropolitan </li></ul><ul><li>Kolkata Metropolitan </li></ul><ul><li>Chennai Metropolitan </li></ul><ul><li>Pune Metropolitan </li></ul><ul><li>Ahmedabad Metropolitan </li></ul><ul><li>Bangalore </li></ul><ul><li>Delhi </li></ul><ul><li>Mumbai </li></ul><ul><li>Kolkata </li></ul><ul><li>Chennai </li></ul><ul><li>Pune </li></ul><ul><li>Pimpri Chinchwad </li></ul><ul><li>Kalyan-Dombivali </li></ul><ul><li>Navi Mumbai </li></ul><ul><li>Thane </li></ul><ul><li>Ahmedabad </li></ul><ul><li>Gurgaon </li></ul><ul><li>Faridabad </li></ul><ul><li>Ghaziabad </li></ul><ul><li>Noida </li></ul>
  • 6. Details These 48 towns are really large neighborhoods in the Metropolitan Region 31 towns around Kolkata Baidyabati, Bali, Baranagar, Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum, Halishahar, Howrah, Hugli-Chinsurah, Kamarhati, Kanchrapara, Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srirampore, South Dum Dum, Titagarh, Uluberia, Uttarpara Kotrung 8 towns around Mumbai Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira Road-Bhayandar, Navghar-Manikpur 4 towns around Ahmedabad Gandhinagar, Ghatlodiya, Kallol, Vejalpur 5 towns around Chennai Alandur, Ambattur, Avadi, Tambaram, Tiruvottiyur
  • 7. Answers Questions such as Target Consumers across geographies How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi ? How does Greater Kailash 1 compare with Vasant Vihar? How do Koramangla in B’lore , Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other?
  • 8. An Insight Identify pockets of affluence precisely Mumbai and Delhi are homes to very affluent neighborhoods, in terms of the number of affluent households Oshiwara in Andheri (West) is the richest neighbourhood in India, in terms of the number of millionaire families, with at least 15,000 households having annual incomes of at least Rs 1 million. In fact, of the top 20 neighborhoods in India, in terms of number of millionaire families, as many as 18 are in Mumbai. The top ranking neighborhoods in Mumbai are Oshiwara, Sahar, Walkeshwar, Mahalakshmi, Versova Creek, Chembur West (Golf Club), and Borivali West. The richest neighbourhood (in terms of the number of millionaire households) in other major cities are: Rohini in New Delhi (overall rank 9), JP Nagar in Bangalore (overall rank 42), Adyar West in Chennai (overall rank 48) and Beckbagan-Ballygunge in Kolkata (overall rank 78).
  • 9. Information products for everyone <ul><li>Services and goods </li></ul><ul><li>National or local spread </li></ul><ul><li>Mass marketers and niche players </li></ul><ul><li>Large, medium and even small firms </li></ul><ul><li>Consumer goods and industrial products </li></ul><ul><li>Research savvy and those less so </li></ul><ul><li>Incumbents and new entrants </li></ul><ul><li>FMCG, d urables, a uto, electronics, industrial products, agriculture products, financial, HR, construction, pharma, health care, education and training… </li></ul>Our products are powering the entry and expansion of most large firms in India
  • 10. Products Suite <ul><li>Market Skyline of India – All districts separated for urban and rural </li></ul><ul><li>City Skyline of India – Top 112 cities </li></ul><ul><li>District GDP of India – All districts, 3 major sectors, 12 major sub sectors </li></ul><ul><li>Housing Skyline of India – Top 112 cities </li></ul><ul><li>Indian Financial Scape – All districts </li></ul><ul><li>Indian Development Landscape – All districts </li></ul><ul><li>City Skyline of India - Neighborhood Series – Top 6 Cities + NCR </li></ul><ul><li>Indicus Consumer Spectrum – 33 urban consumer s egments – Country, States, 135 Districts </li></ul><ul><li>Industrial Skyline of India – all districts – 23 industrial sectors (2 digit NIC), and 60 industrial sub sectors (3 digit NIC) </li></ul>
  • 11. Thank You Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net
  • 12. Product Variants <ul><li>The products are split into various versions to address various needs and price points – </li></ul><ul><li>In general we have </li></ul><ul><ul><li>Premium Plus version </li></ul></ul><ul><ul><li>Premium version </li></ul></ul><ul><ul><li>Basic version </li></ul></ul><ul><ul><li>And further stripped down versions (regions, states, etc.) </li></ul></ul>
  • 13. Customer Segments <ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Banking & Finance </li></ul></ul><ul><ul><li>Healthcare </li></ul></ul><ul><ul><li>Telecommunication </li></ul></ul><ul><ul><li>Automobile </li></ul></ul><ul><ul><li>Advertising & Media </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Market Research & Consultancy </li></ul></ul><ul><ul><li>White Goods </li></ul></ul><ul><ul><li>Institutions & Libraries </li></ul></ul><ul><ul><li>Lifestyle </li></ul></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><li>FMCG </li></ul></ul><ul><ul><li>Agriculture & Commodities </li></ul></ul><ul><ul><li>Footwear </li></ul></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><li>Garments </li></ul></ul><ul><ul><li>Other Services </li></ul></ul>
  • 14. Product Users <ul><li>Marketers </li></ul><ul><li>Analysts </li></ul><ul><li>Strategists and Corporate Planners </li></ul><ul><li>Researchers and Consultants </li></ul><ul><li>Industrial Marketers of Intermediate Products </li></ul><ul><li>Institutions </li></ul>

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