Your SlideShare is downloading. ×
bada platform & Samsung’s multi-platform strategy  [IndicThreads Mobile Application Development Conference]
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

bada platform & Samsung’s multi-platform strategy [IndicThreads Mobile Application Development Conference]

1,572
views

Published on

Session Presented at 1st IndicThreads.com Conference On Mobile Application Development held on 19-20 November 2010 in Pune, India …

Session Presented at 1st IndicThreads.com Conference On Mobile Application Development held on 19-20 November 2010 in Pune, India
WEB: http://M10.IndicThreads.com

------------

Speaker: Venkata Ratnam V

Abstract:
This session begins with an overview of Samsung’s multi-platform strategy – the reasons for treading on multiple platforms, the need for ‘bada’ and the positioning of different platforms among the Samsung devices. The session would then extend into a detailed overview of the bada platform, its capabilities, its unique features viz., integrated social networking services, commerce framework, storage services, in-app purchases etc. The session would end with a note on the potential of bada platform, the process of application submission, certification etc with a demo of the top bada apps in India.

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,572
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
127
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Deal with my boss. Not Deals
    Customer expectations are at an all-time high !
  • Deal with my boss. Not Deals
    Customer expectations are at an all-time high !
  • Transcript

    • 1. 1 badabada Venkata Ratnam V
    • 2. 2 Agenda
    • 3. 3 Introduction
    • 4. 4 Introduction Customer expectations are at all-time high !
    • 5. 5 Introduction
    • 6. 6 Introduction “Samsung is the only company that has offered smart phones using a variety of operating systems. That is our strategy.” -- J . K Shin ( Wall street Journal )
    • 7. 7 “We learned that it is hard to convince the market just by making distinctive hardware. So we have invented our own mobile platform, “bada" which operates our own app store, "Samsung Apps," and for us, this is a big step forward. “ – J . K Shin ( Wall street Journal ) Introduction
    • 8. 8 bada positioning to name a few …
    • 9. 9 bada Ocean
    • 10. 10 Overview
    • 11. 11 Overview
    • 12. 12 Technical Information
    • 13. 13 Exploring developer.bada.com SDK Platform binaries and libraries, Header files, Simulator, GNU tools Documents, Sample applications IDE (Eclipse based C/C++ tool) Resource Monitor, App Wizard, Output, UI Builder, Resource Explore, Simulator Development environment SDK & IDE
    • 14. 14 USB cable Development environment Doing it for real !
    • 15. 15 Services Leverage the cloud at will !
    • 16. 16 Be the Alchemist What more can you do with bada ?
    • 17. 17 Advanced applications, “How-to”
    • 18. 18 Flash content to bada application Applications feasible • Games • Informative apps • Everything else that can be done with Flash lite V 3.1 Applications feasible • Games • Informative apps • Everything else that can be done with Flash lite V 3.1
    • 19. 19 Flash content to bada application Communication with Framework
    • 20. 20 Web services Applications feasible • News readers • Blog readers • e-Book readers • Apps using open API’s • Scripting based applications etc Applications feasible • News readers • Blog readers • e-Book readers • Apps using open API’s • Scripting based applications etc
    • 21. 21 Hosted website : www.abc.com home.html Items.html Product.html Web services Mobile web pages are passé Abc.com Items Products <Content> <Content>
    • 22. 22 Content apps on bada Applications feasible • Wall paper buyer • Ringtone buyer • Movie rental • Sport Highlights apps • Live stream of media Many more … Applications feasible • Wall paper buyer • Ringtone buyer • Movie rental • Sport Highlights apps • Live stream of media Many more …
    • 23. 23 Content apps on bada “Bollywood music downloader” Example bada Application B M D List Album 1 Album 2Album 2 Album 3 Album 4 Album 5 Samsung Item Store DRM LOCKED
    • 24. 24 • Items should be listed on Samsung seller site • Developer to choose the billing method • Content items can have a URL ( target location ) • Items should be listed on Samsung seller site • Developer to choose the billing method • Content items can have a URL ( target location ) DeveloperDeveloper Samsung Apps/ Seller Store Samsung Apps/ Seller Store UserUser bada Appbada App Payment GatewayPayment Gateway 66 33 11 22 44 55 77 In-App purchase
    • 25. 25 Everything else
    • 26. 26 Usability Install and execute with no problems Compatibility No problems with original functionality, what so ever ! Social Norms/ Samsung Policies Social Norms/ Samsung Policies Unrestricted / Owned content Certification of Apps
    • 27. 27 BannerBanner EventEvent [Samsung Apps Web, Kies, ODC] [Organize promotional events for sellers] DiscountDiscount [Provide a chance to offer special discounts] Marketing your apps
    • 28. 28