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bada platform & Samsung’s multi-platform strategy [IndicThreads Mobile Application Development Conference]

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Session Presented at 1st IndicThreads.com Conference On Mobile Application Development held on 19-20 November 2010 in Pune, India …

Session Presented at 1st IndicThreads.com Conference On Mobile Application Development held on 19-20 November 2010 in Pune, India
WEB: http://M10.IndicThreads.com


Speaker: Venkata Ratnam V

This session begins with an overview of Samsung’s multi-platform strategy – the reasons for treading on multiple platforms, the need for ‘bada’ and the positioning of different platforms among the Samsung devices. The session would then extend into a detailed overview of the bada platform, its capabilities, its unique features viz., integrated social networking services, commerce framework, storage services, in-app purchases etc. The session would end with a note on the potential of bada platform, the process of application submission, certification etc with a demo of the top bada apps in India.

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  • Deal with my boss. Not Deals Customer expectations are at an all-time high !
  • Deal with my boss. Not Deals Customer expectations are at an all-time high !


  • 1. bada Venkata Ratnam V
  • 2. Agenda
  • 3. Introduction
  • 4. Introduction Customer expectations are at all-time high !
  • 5. Introduction
  • 6. Introduction “ Samsung is the only company that has offered smart phones using a variety of operating systems. That is our strategy.” -- J . K Shin ( Wall street Journal )
  • 7. Introduction “ We learned that it is hard to convince the market just by making distinctive hardware. So we have invented our own mobile platform, “bada" which operates our own app store, "Samsung Apps," and for us, this is a big step forward. “ – J . K Shin ( Wall street Journal )
  • 8. bada positioning to name a few …
  • 9. bada Ocean
  • 10. Overview
  • 11. Overview
  • 12. Technical Information
  • 13.
    • Exploring developer.bada.com
    • SDK
      • Platform binaries and libraries, Header files, Simulator, GNU tools
      • Documents, Sample applications
    • IDE (Eclipse based C/C++ tool)
      • Resource Monitor, App Wizard, Output, UI Builder, Resource Explore, Simulator
    Development environment SDK & IDE
  • 14. Development environment Doing it for real ! USB cable
  • 15. Services Leverage the cloud at will !
  • 16. Be the Alchemist What more can you do with bada ?
  • 17. Advanced applications, “How-to”
  • 18. Flash content to bada application
    • Applications feasible
    • Games
    • Informative apps
    • Everything else that can be done with Flash lite V 3.1
  • 19. Flash content to bada application Communication with Framework
  • 20. Web services
    • Applications feasible
    • News readers
    • Blog readers
    • e-Book readers
    • Apps using open API’s
    • Scripting based applications etc
  • 21. Web services Mobile web pages are passé Hosted website : www.abc.com home.html Items.html Product.html Abc.com Items Products <Content> <Content>
  • 22. Content apps on bada
    • Applications feasible
    • Wall paper buyer
    • Ringtone buyer
    • Movie rental
    • Sport Highlights apps
    • Live stream of media
    • Many more …
  • 23. Content apps on bada “ Bollywood music downloader” Example DRM LOCKED bada Application B M D List Album 1 Album 2 Album 3 Album 4 Album 5 Samsung Item Store
  • 24.
    • Items should be listed on Samsung seller site
    • Developer to choose the billing method
    • Content items can have a URL ( target location )
    In-App purchase Developer Samsung Apps/ Seller Store User bada App Payment Gateway 6 3 1 2 4 5 7
  • 25. Everything else
  • 26. Certification of Apps Usability Install and execute with no problems Compatibility No problems with original functionality, what so ever ! Social Norms/ Samsung Policies Unrestricted / Owned content
  • 27. Banner Event [Samsung Apps Web, Kies, ODC] [Organize promotional events for sellers] Marketing your apps Discount [Provide a chance to offer special discounts]
  • 28.