Sholay campaign done by UNICEF & GoI: Tarvinderjit Singh

TOTAL SANITATION CAMPAIGN 2004 Ministry of Rural Development, GOI In partnership with UNICEF  Tarvinderjit Singh  Aug 1, 2012

To communicate the following via mass media One mustn’t defecate in the open Constructing a lavatory in the house is not expensive Unhygienic but common habits contaminate drinking water Water contaminated by unhygienic habits can cause illness One must wash hands before meals After using the toilet hands must be washed with soap and not just water

Barriers & BreakthroughsBARRIERSanitation is low priority, low involvement subjectBREAKTHROUGHUse humour to deliver the message

Barriers & BreakthroughsBARRIERNo one likes to be told that they are unhygienicBREAKTHROUGHAddress the audience through the characters

Barriers & BreakthroughsBARRIERNo celebrity. No budget.BREAKTHROUGHSholay

TOTAL SANITATION CAMPAIGN 2004 Why did the Total Sanitation Campaign of 2004 work? Simple not simplistic Fun not fear

TOTAL SANITATION CAMPAIGN 2004 Be a friend

Sholay campaign done by UNICEF & GoI: Tarvinderjit Singh

by India Water Portal on Aug 06, 2012

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Sholay campaign done by UNICEF & GoI: Tarvinderjit Singh Presentation Transcript

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