Digitization of cable industry

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Telecom Regulatory Authority of India has recently recommended phase-wise migration of all analog cable TV systems to digital platform by 2013, starting with the metros by 31-March-2011, cities with population of more than 10 lacs by 31-December-2011, other urban areas by 31-December-2012 and remaining parts of India to be completely digitalized by 31-December-2013.
While there have been certain apprehensions raised by some of the stakeholder groups, the cable industry is poised to reap benefits with the shift to digitization.

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  • Analysis of the market and growing competition against cable operator industry.
  • Key issues pertaining to the cable industry and its current status.
  • How the current analog set-up functions in the Indian market.
  • The need of the hour
  • Value adds that GEPON set-up will offer to cable industry.
  • Interactivity that GEPON solution will offer helping cable operator industry to bring in real value add
  • Key definitions
  • The disadvantages of Capex model
  • Benefits of the hosted model
  • Digitization of cable industry

    1. 1. UTStarcom Confidential<br />1<br />UTStarcom Proposed Solution for MSO<br />
    2. 2. UTStarcom Confidential<br />2<br />Market Driven Competition<br />Growing base of DTH players- More than 2 crore 50 lakh subscribers<br />Leading players: Dish TV, Tata Sky, Digital TV, <br />Videocon D2H, Sun Direct<br />Telecom Operators offering video based services<br />Mobile is emerging as an option due to launch of 3G / BWA services<br />Mass adoption of smart-phones and rich <br /> content/ information being made easily available<br />
    3. 3. UTStarcom Confidential<br />3<br />The Challenges for Cable Operators<br />Revenues not increasing – market size shrinking<br />HFC is good for current analog transmission but not future-proof to handle advanced services and technologies<br />Push from government to achieve complete digital TV viewing by 2013<br />Will happen in four phases: Metros, tier I, II and III cities<br />Customers are demanding more and looking for a change<br />Expects interactive on demand services<br />Cable transmission in India is predominantly analog & limited to provisioning of broadcast TV channels only<br />
    4. 4. UTStarcom Confidential<br />4<br />Analog Picture- The current status<br />Stream from satellite<br />Plain vanilla layout of broadcast<br />Head end/ MSO<br />The backbone of infrastructure- existing FIBER<br />Push from government to upgrade analog to digital<br />
    5. 5. UTStarcom Confidential<br />5<br />It is time to change<br />Bridging the digital divide<br />Filling the gap between people with very limited or no effective access to digital and information technology<br />Push from government to achieve complete digital TV viewing by 2013<br />Will happen in four phases: Metros, tier I, II and III cities<br />High demand for digital picture and audio quality<br />Offer more and beyond DTH offerings and provide new age interactive tele-viewing services to customers<br />Time to provide Triple Play services-data, voice and video to increase the ARPU<br />
    6. 6. UTStarcom Confidential<br />6<br />UTStarcom- Bringing Differentiation<br />Global leaders partnering with Bharti Airtel, Sri Lanka Telecom, BSNL, MTNL in offering Interactive Video Services and Broadband solutions<br />Undisputed leaders with maximum market share<br />5 out of 7 interactive video services and Broadband solutions contracts in India are with UTStarcom<br />Offers easy to ‘deploy and maintain’ set-up<br />Easy to adopt and implement within the existing cable module<br />UTStarcom is working with the state of Goa and LCO in Mumbai & Delhi for deploying the network<br />
    7. 7. UTStarcom Confidential<br />7<br />UTStarcom Solution<br />Stream from satellite<br />GEPON set-up: Bringing interactivity<br />OLT<br />Head end/ MSO<br />The backbone- Fiber<br />Interactive video services<br />Hospitality and Healthcare<br />Surveillance Solutions <br />Video on Demand<br />Games on Demand<br />Digital Signage<br />Offerings beyond digitalization<br />
    8. 8. What does UTStarcom offers<br />PS<br /><ul><li>Solution of Enabling Data/ Voice/ Video(HDTV capability) for Providing Revenue Stream for Service Providers
    9. 9. Technology Development Roadmap to Maintain Differentiation and Leadership
    10. 10. Continues Cost Reduction Strategy</li></ul>LAN<br />PSTN <br />Wi-Fi<br />PBX<br />IP backbone<br />ONU<br />GEPON<br />POTS<br />BBS 1000(OLT)<br />1550nm<br />Media Streaming Center<br />PAS<br /><ul><li>Phone, voice mail, conference, instant message, E-mail, newsgroups, video mail, video phone and video conference, Audio (music) , Video (movies), Games, Shopping, News, Travel, Education, Computer, “Microsoft Office” level applications, Other at Work/Home/School applications</li></ul>IP TV<br />CATV<br />RF TV<br />UTStarcom Confidential<br />8<br />
    11. 11. UTStarcom Confidential<br />9<br />Why GEPON A Key to Success?<br />Simplifies migration to new revenue generating services<br />Cost effective service deployment<br />Simplified network architecture, eliminating legacy protocols <br />End-to-end IP with no protocol conversion<br />Provides seamless integration with Ethernet switch/router infrastructure<br />Ideal access for Triple Play (IPTV) services and solutions<br />Proven deployment success and easy to upgrade<br />Ready for easy migration to NGN technology<br />
    12. 12. UTStarcom Confidential<br />10<br />What it Offers- Interactivity<br /><ul><li>Video on demand
    13. 13. High definition and live TV content on demand
    14. 14. Time Shift TV- Ability to pause, rewind and fast forward
    15. 15. Language personalizing
    16. 16. Community TV
    17. 17. Information Services
    18. 18. Surveillance solutions
    19. 19. Daily promotions/ advertising/ </li></ul> events on display<br /><ul><li>Gaming platform
    20. 20. Other customized offerings</li></li></ul><li>UTStarcom Confidential<br />11<br />Video on Demand- Interactive Video Services<br />On demand and high definition content<br />Enables customer to watch preferred content on high definition mode at its convenience with full control on what to play and watch<br />Provides full parental control; language preference<br />Live TV<br />Viewers to enjoy real time TV programs of channels and movies their choice with the remote control<br />
    21. 21. UTStarcom Confidential<br />12<br />CAPEX Model VS Hosted model for Interactive Video Services<br />CapexModel - <br /> Amount spent to acquire or upgrade productive assets (such as buildings, machinery and equipment, vehicles) to increase the capacity or efficiency of a firm for more than one accounting period<br />Hosted Model – <br /> A business goal which seeks to reduce inefficiencies and increase quality. Hosted Model is an arrangement in which a company outsources some or all of functions to a service provider<br />
    22. 22. UTStarcom Confidential<br />13<br />CAPEX Model VS Hosted model<br />CAPEX<br />Buying space<br />Heavy investment<br />Model<br />Work force to maintain it<br />Too much to handle<br />
    23. 23. UTStarcom Confidential<br />14<br />CAPEX Model VS Hosted model<br />Hosted Model<br />Offering by UTStarcom<br />More profit; Complete peace of mind<br />
    24. 24. UTStarcom Confidential<br />15<br />There is still to offer…<br />
    25. 25. UTStarcom Confidential<br />16<br />Shopping With Your Remote<br />Customers can shop favorite items from their living rooms <br />Safety on priority- No need to share credit card details<br />
    26. 26. UTStarcom Confidential<br />17<br />Surveillance Facilities to Offer<br />注意,有报警信号!<br /><ul><li>Simultaneously select multiple scenes for viewing/ security
    27. 27. Simultaneous Play, Fast-forward, Rewind, Pause the videos
    28. 28. Real time monitoring
    29. 29. Offering pop-up alarms in case of emergency
    30. 30. Make public announcements to inform mass audience
    31. 31. Electronic maps providing interface to GIS/GPS system</li></ul>Multiple scenes to view for security<br />Pop up alarms<br />Electronic maps<br />
    32. 32. UTStarcom Confidential<br />18<br />Solutions for Hospitality and Healthcare- Another Dimension<br /><ul><li>Provide interactive maps and travel video portal
    33. 33. Time Shift TV
    34. 34. TV on Demand: On demand Infotainment
    35. 35. Streaming high definition content
    36. 36. On Screen Messages and bills/invoices
    37. 37. Offer online shopping
    38. 38. Targeted advertisements / promotions</li></li></ul><li>UTStarcom Confidential<br />19<br />Interactive Maps & Travel Video Portal<br />Places of Local Interest <br />Forts<br />Beaches<br />Temple / Church<br />Local Markets<br />Restaurants<br />Casino<br />Offer interactive information about places to visit, how to reach out and when; delighting customers <br />
    39. 39. UTStarcom Confidential<br />20<br />Digital Signage to Offer<br /><ul><li>Content can be exchanged more easily along with animations
    40. 40. The signs can adapt to the context and audience
    41. 41. Brings in interactivity
    42. 42. Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates</li></li></ul><li>UTStarcom Confidential<br />21<br />Gaming Platform to Offer<br /><ul><li>Provides new entertainment option
    43. 43. Customers can play live games with others online
    44. 44. Maximizes the revenue
    45. 45. Adds value to the services being offered and creates differentiation</li></li></ul><li>UTStarcom Confidential<br />22<br />Product Overview – Value Proposition<br />Become end-to-end solution provider<br />Better performance/price ratio<br />Lower price in comparing to the analog system<br />Designed for mid to large - scale deployment<br />From 200 to millions of cameras<br />Carrier-class reliability<br />Single-layer or multilayer hierarchy architecture<br />Intelligent searching with GPS/GIS applications<br />Full support of MPEG-2/4 and H.264 & HD ready<br />Linear expansion by introducing new blade servers<br />2x/4x/8x/16x fast forward and rewind for both playback and real-time video<br />All IP-based architecture<br />Seamless migration /coexist from/with traditional analog network<br />Provide both IPTV and IP-surveillance service on same platform<br />Real Value Proposition- Win-Win For All<br />
    46. 46. UTStarcom Confidential<br />23<br />Thank You!<br />A World of BetterEntertainment <br />

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