IndiaSavvy is a specialist advisory ﬁrm based in UK & India that seeks to mi4gate
the risks of doing business in India without missing the opportunity.
IndiaSavvy represents an aBtude in partnering with India for people that have
lived and worked there and understand the prac4cali4es of engaging with the real
India. We apply clear methodology and crea4vity to provide you with customer
and industry insight.
IndiaSavvy people are Indian, Bri4sh and Kenyan having held senior posi4ons in
global corpora4ons, management consultancy, Special Forces and chari4es with
educa4onal pedigree with the top ins4tu4ons in India and UK.
At IndiaSavvy we want to help you appreciate the nature of India and it’s people so
that you develop real strategic insight and aﬀec4on.
‐ is for people that want to do business with India in an informed , insighKul, pragma4c and savvy way.
‐ is for people that want to create robust strategies that can be implemented in India and want to learn next
prac4ce in opera4ng in this dynamic market. It’s for those that want to understand it as a market as well as
source of talent , IP and resources.
‐ is for people that see India as the ‘source’ and not just a place to ‘outsource’. It is for people that want to
move beyond simple corporate social responsibility projects and create successful yet socially inclusive
strategies that beneﬁt India.
‐ works with companies that bring value to India and adapt their product and style in a way that shows you
understand the market and the people.
‐ wants you to appreciate that Indian companies are ‘going global’ and have much to oﬀer poten4al partners
that can succeed in global markets. It wants you to be willing to learn from India and translate that into re
inven4ng your business model if necessary.
What we do
We provide clients with market insight to support their India strategy and
implementa4on through consultancy, business services, market visits and
coaching. We oﬀer a bespoke service and add signiﬁcant value.
IndiaSavvy provides strategy, talent, access and risk management services to
support your India market entry plan. We oﬀer you the full range of services
required to get you up an running in India in a sustainable way that takes account
of risks as well as the opportunity.
IndiaSavvy people are all experienced execu4ves who can add real value to
whatever stage you are at with your India plans.
Where are you now ?
Have strategy strategy
Make it real Bandwagon
Not in India
Our people & presence in UK and India
Richard Perry: Founder and CEO Anjuna Kalsi: Co‐Founder & Director
Entrepreneurial execu4ve and highly experienced Anjuna has had a successful 24 years career in Interna4onal
India specialist in strategy, market entry, execu4ve Human Resources and Finance, principally at a senior level
interna4onally within the Life Sciences Industry. She has held
learning and risk management. Spent most of his posi4ons such as President for Ken Clark Interna4onal
career with ICI and AstraZeneca in sales, marke4ng, responsible for India , and life sciences in the UK, Regional
and business development globally in emerging Director‐Africa for a non proﬁt medical charity where she
markets in the pharmaceu4cal and military created a structure in 16 countries for the charity to deliver
explosives sectors. Former consultant with Bearing their surgeries . Anjuna was Senior Director‐Human Resources
Point. Lived and worked in India for a number of for Chiron Corpora4on where she undertook a journey to build
the European headquarters in London incorpora4ng for the
years and was co founder of the Execu4ve Learning Biopharmaceu4cal division which incorporated all commercial
Alliance personally running business insight tours for and development ac4vi4es. She led the HR strategy taking the
clients such as DeloiXe and Silicon.com in organisa4on through change, leadership development and
partnership with the Confedera4on of Indian performance management.
Industry (CII). He was a commiXee member of the Anjuna was responsible for all HR generalist ac4vi4es for
Bri4sh Business Group in India for 2 years. Chiron Biopharmaceu4cals un4l its eventual acquisi4on by
Novar4s. From 1994‐2001,Anjuna was Head of Human
Excellent senior network in business and Resources for Europe, Africa & CIS for Ranbaxy Laboratories Ltd
government, recruited to formulate the membership facilita4ng development of the company’s business in these
markets. She has a full understanding of working in a highly
oﬀering and create the business advisory team for matrixed organisa4on to a tradi4onal hierarchical model where
the UK India Business Council in London and the parent organisa4ons has been US, European or Indian.
established opera4ons in India, recrui4ng the Anjuna has also held senior ﬁnance roles within the media and
Country Director and crea4on of wholly owned shipping industry specialising in Business Process Improvement
subsidiary. and IT.
Our presence in India
Ashish Sonal is the founder of Orkash. He has pioneered the concept of integra4ng the ﬁelds of business , market ,
compe44ve intelligence and opera4onal risk management through the use of informa4on technology based decision‐
support plaKorms. Ashish has extensively advised the senior management of many Fortune 500 Companies in emerging
markets covering their strategic business intelligence and risk management requirements. His consul4ng experience ranges
across private equity and M&A, IT & oﬀ‐shoring, mining, oil and gas, pharma and biotech, real estate, retail and FMCG, and
various governmental and non‐governmental organiza4ons.
Prior to launching Orkash, Ashish was the country head of Hill & Associates India, Asia’s leading risk management
consultancy, for a period of over ﬁve years becoming the largest business of its kind in all of Asia. Ashish personally leads
‘Orkash Labs’, the R&D wing of Orkash. He is currently involved with a number of R&D ini4a4ves to develop enterprise level
decision‐support systems for opera4onal risk management, compe44ve intelligence, and compliance management needs
in global corporates.
Ashish’s exper4se and interests encompass scenario gaming, AI and expert systems, game theory, geopoli4cs, terrorism,
inves4ga4ve data discovery technologies and cyber forensics. Ashish has also been a frequent speaker in various
Ashish is a graduate from the Indian School of Business, Hyderabad, the Na4onal Defense Academy and the US army Ranger
School. Ashish spent thirteen years with the Special Forces prior to joining the corporate world in 1999. He has also served
with the United Na4ons for various interna4onal assignments.
Ashish is the recipient of the Indian war4me gallantry award, the Vir Chakra. He is a published author and was awarded the
Times Fellowship for his ﬁeld research work covering the human behavioural trends in terrorism and insurgency, later
published as a book.
The IndiaSavvy team have a prac4cal understanding of how strategy, marke4ng,
talent, risk, government rela4ons, opera4ons, ﬁnance, legal and cultural issues
work on the ground. To succeed in India you need to know how all these familiar
elements actually work in India.
We want you to beneﬁt from the skills of the IndiaSavvy team in UK and India to
accelerate your process of market entry. We have an integrated oﬀering called
‘Toolkit India’ which includes a bespoke market visit, research and advisory 4me.
We adopt a three stage approach to support our clients. Our aim is to help you
develop a robust strategy for market entry or expansion, manage the risks,
accelerate your learning and integrate India into your exis4ng business.
We also want you to experience the real India and the energy and excitement that
comes from opera4ng in India.
For each stage we iden4fy the key quesIons, risks and soluIons that are relevant
to your speciﬁc situa4on. We also help you with ‘emoIonal due diligence’ that will
enable you to build las4ng rela4onships in India. We do this via our ExecuIve
Insight Tour to India to provide insight and context before wri4ng your strategy.
By being savvy and pragma4c from the start you will create a realis4c plan based
on awareness of risk and the scale of the opportunity. We also ensure that both
personal and corporate capability is developed.
• To succeed in India you need to understand how the key building blocks of HR
actually work on the ground. AXrac4ng and retaining talent are vital.
• Leaders in India require the right mindset and understand the strategic
importance of the Indian domes4c market as well as its signiﬁcance to the global
ac4vi4es of the company.
At India Savvy, our focus is clear : From Headhun4ng to Organisa4onal Design ‐
• People and change aligned to your strategy
• We build organisa4onal capability through people
• Our focus is your business in India – with a sense of realism
• We look for the straighKorward, simple way of doing things ,the Savvy way!
• We always look to measure the success of an interven4on and provide you with
the best value.
• We can work with you in all areas rela4ng to people.
Your network will be based on strong rela4onships that you have built during your planning
phase. This will require cultural, legal and commercial savvy.
We will help you build an eﬀec4ve network to support ‘your India’ project and help you
determine the most appropriate legal structure and oﬃce set‐up. The way you structure
your business en4ty in India is cri4cal as this deﬁnes the scale and scope of your ac4vity in
India in the long term.
The cultural aspects cannot be underes4mated and this will impact on the prac4cal choice of
ini4al opera4ons, eﬀec4ve nego4a4on and deal execu4on as well as ﬁnding and retaining
talent through senior execu4ve search. We can also provide you with a low risk entry op4on
where staﬀ are employed on your behalf in India.
IndiaSavvy works with many of the leading specialists in their respec4ve ﬁelds to ensure that
you are given the right advice and service at the appropriate 4me. We also work with you to
integrate that advice into your overall strategy and assess risk on an ongoing basis.
You want to know what the risks are and how to manage them in India. Amer all, the most
important risk you take is with your reputa4on. It has clear and present value. An eﬀec4ve
strategy places management of risk at its core.
At IndiaSavvy we understand that taking no risk, is a risk in itself so it’s vital to iden4fy,
mi4gate risk and generate returns. IndiaSavvy provides world class risk services in India in
two core areas through our associate company in India, Orkash Pvt Ltd.
The IndiaSavvy team are experienced and respected prac44oners in
risk management as well as strategic minds that understand the
commercial reali4es in India.
A comprehensive suite of security and risk management consulIng services provided by our
partner Orkash Pvt Ltd based in Delhi. Service ver4cals include commercial and invesIgaIve
due diligences, compliance risks, business and compeIIve intelligence
Interna4onal ﬁrm specializing in risk intelligence based security consul4ng, holisIc incident
response, protecIve security and cyber forensic consul4ng services. We have excellent
access to interna4onal and Indian exper4se, with a team of experts comprising ex‐special
forces background as well as specialists drawn with premium business and technology
Our approach is to deﬁne and integrate the processes and controls related to security,
locaIon risk management, incident response and intelligence within the various func4ons
and levels in an organiza4on's working based on interna4onally accepted best prac4ces.
Orkash's scope of capabili4es extends toward development of site security, proacIve
defenses, policy compliance, crisis management plans (including emergency evacua4on)
and responding to emergencies and incidents.
Our key value proposi4on is the seamlessly integra4on of physical security and logical
Menu of Services
S T A R
STRATEGY TALENT ACCESS RISK
• SOUNDING BOARD
EXECUTIVE SEARCH • INSIGHT TOUR TO INDIA • BUSINESS INTELLIGENCE
• STRATEGY CONSULTING • HR STRATEGY • INDIA SAVVY AS EMPLOYER • DUE DILIGENCE
• TOOLKIT • HR CONSULTING • INCUBATOR OFFICE SERVICE • CYBER‐FORENSICS
• INSIGHT TOUR TO INDIA • PRE‐INDIA TRAINING • COMPANY FORMATION • BRIBERY BILL COMPLIANCE
• STRATEGIC MARKET RESEARCH • WORKING IN AN INDIAN • BUSINESS SKILLS • IP /BRAND PROTECTION
• INVESTOR RESEARCH
COMPANY • CULTURAL DUE DILIGENCE • MARKET RESEARCH
• BUSINESS SERVICES • PERSONAL PROTECTION
• NON‐EXEC SERVICE • RISK REPORTS
• OFFSHORE KEY FUNCTION • BESPOKE SERVICES
IndiaSavvy has developed a range of training products to support the consultancy oﬀering.
Each one has been carefully designed to give you ﬁrst hand insight and prac4cal experience
Our Execu4ve Insight Workshops are half day seminars tailored to individuals or
organisa4ons that want to take the ﬁrst steps in understanding the range of strategic, talent,
legal, risk, government rela4ons, customer insight, and opera4onal issues. Speakers are
carefully chosen based on their real life experience of working in India to give you maximum
Bespoke Insight Tours to India
IndiaSavvy has signiﬁcant experience of crea4ng bespoke Insight Tours for groups of senior
execu4ves from one organisa4on who wish to learn ﬁrst hand about their sector or capability
in India. The team will accelerate their learning and strategy forma4on whilst building
capabili4es required to enter the Indian market.
Consumer Insight Workshop
A half day customer insight workshop focussed on understanding the dynamics and
behaviour of the Indian consumer and businesses.
What our clients say
• Client TesImonial
"Having set up my company in a challenging UK market I was keen to understand if
there was a possibility to develop my business in India. Although I had anecdotal
evidence that this was an exci4ng opportunity I had never worked in India or even
visited the country. My ini4al trip with Richard was very informa4ve. I held 26
mee4ngs in 4 states over 4 days and whilst the logis4cs were some4mes a
challenge this intense schedule paid dividends.
I feel that I gained several months of experience on my short trip and it has created
the plaKorm for me to launch my business in India. I have already recouped my
ini4al investment and the business is well posi4oned for further growth.
I would recommend that anyone considering inves4ng in India or who needs to get
to grips with this fascina4ng region quickly should speak to the team at
Managing Director– UK company. ( following a bespoke visit)
IndiaSavvy Directors have many years experience of seWng up and running businesses in India and other complex
markets and have created a combinaIon of core services to get you up and running in India at a compeIIve price.
We know it can be frustra4ng having to deal with numerous contacts and specialists and have created our toolkit to pull
together a range of core services backed by our coaching service and ‘one‐stop‐shop’ model.
From the ini4al consulta4on with IndiaSavvy we ensure that you beneﬁt from a range of support from research, market
visit, strategy development and risk assessment. We work to integrate all these ac4vi4es to ensure that you rapidly develop
a clear plan of ac4on that can be implemented based on the reali4es of India.
• Compress the normal market planning and entry process
• IndiaSavvy act as a ‘sounding board’ to support you along the way.
• Gain ﬁrst hand knowledge from your market visit
• Quickly idenIfy gaps in your plan
• IdenIfy and manage risk up front.
• A cost eﬀecIve ‘kick‐start’ to your India market entry plan.
Consul4ng Strategy workshop & Risk
Research: Insight Tour to India
ac4on plan Assessment
½ day deﬁned hours 4 days
Market Research : Insight & Intelligence
Market Research: Insight & Intelligence
We provide custom research and market intelligence that supports your decision making process and bring you the beneﬁts
of our business experts in India and UK. Most importantly, we ensure that you integrate the results into your overall
business plan and work with you to make sense of the informa4on to provide insight.
We oﬀer more than just informa4on and give you the beneﬁt of business minds with local knowledge, opera4onal
experience and skills in grass‐roots intelligence collec4on to deliver value to you when you most need it at a realis4c price.
• Is the market aXrac4ve and which segments should you focus on ini4ally.
• What’s the best way to ensure you get close to your customers in India.
• What is the nature of the industry, the compe44ve dynamics and how does market structure determine the behaviour of key
• What is the best loca4on to start your opera4ons and develop a footprint.
• What is the scale of the supply chain required and how do you reach key segments.
• How do I get real insight into customer buying behaviour
• Who should I meet when I visit India to get ﬁrst hand insight.
Market Research : Insight & Intelligence
Our experience in India complements your exis4ng exper4se and we bring the research to life by placing in
the real Indian context.
At IndiaSavvy we make sure that the market research is integrated into your overall strategy and that you
get maximum beneﬁt from local experts on the ground.
Our UK team will be on hand to help you interpret the research and help you take the next step.
Eﬀec4ve research combined with the experience of our Directors will enable you to make the decision to
move ahead with conﬁdence. This will be based on iden4fying the reachable market and understanding
the risks and challenges you will face early on.
Get in touch with us to discuss your speciﬁc needs and how IndiaSavvy can bring your plan to life.
5 Roundwood Lane
Herts, AL5 3BW
t: +44 (0) 7913 092 897 f: +44 (0) 8456 122 011