Toyota india launches the all new corolla altis press release
Toyota Launches The All New Corolla Altis
Ø 11th Generation Corolla Altis, the New Benchmark
Ø More than 88,500 units sold in India since 2003
Ø World’s No. 1 selling Sedan – 40 million customers
Ø Petrol Variant and Diesel variant starts at Rs. 11,99,000/ and Rs. 13,07,324/ ex
Showroom Delhi, respectively
New Delhi, 27th May, 2014: Toyota Kirloskar Motor (TKM) today launched the All New Corolla Altis. The
launch marks the beginning of sales. The vehicle was unveiled in February at the Auto Expo 2014. The
vehicle is the 11th generation of the legendary Corolla.
Corolla world renowned for QDR – Quality, Durability and Reliability, has now gone a step further. The New
Corolla Altis is a fusion of design innovation and its time tested and trusted quality engineering.
In line with Toyota’s changing global design philosophy Toyota wants to make cars with character and a
recognizable face. The All New Corolla has the DNA of topnotch craftsmanship.
Like all our other cars worldwide, the 11th generation of the New Corolla Altis, shares the new dynamic and
‘Keen Look’. The legendary car has been redefined to meet Toyota’s latest global design philosophy.
The All New Corolla Altis is aimed at setting a New benchmark. Corolla Toyota’s flagship brand is a
legendary car. Owing to its high brand loyalty, the only car that can satisfy the customer more than a
Corolla is the Corolla itself. The All New Corolla is thus designed to set a New benchmark to carry on this
tradition and yet provide a new and better car, thereby evolving with each generation.
The New Corolla Altis sets a new benchmark in being premium. It is an ideal package of premium image,
luxurious features and competitive pricing. Thus in addition to the C segment buyers it has the potential to
attract the D premium and the high end B sedan customers, providing them a premium vehicle, that is value
Adding to its premiumness the All New Corolla Altis comes with a special accessory package “The
Benchmark Collection”. It has a unique collection of premium accessories like daytime running lamp and
The new vehicle comes with a revolutionary new style, luxurious and comfortable interiors and a dynamic
performance. The diesel and petrol variants come with advanced and dynamic exteriors and luxurious
interiors. The All New Corolla Altis comes with the following new interior and exterior features
Exterior Dynamic and attractive design – New
New radiator grille
LED headlamps and clearance lamps
New design wide rear LED combination lamps add to the prestigious looks
R 16 alloy wheels
Rear chrome garnish
The vehicle height has been lowered by 5 mm leading to better balance and aerodynamics.
Interior Advanced Style and Comfort – New
Cyber carbon piano black instrument panel cluster provides a rich feel
3 spoke leather steering wheel with bluetooth control
New design optitron meter with illumination
Illumination (for entry, cupholder and near the foot)
Chrome inside door handle
Increased wheelbase (100 mm)
Navigation (Provided with “New” 7.0 LCD Touch screen and voice command enabled Audio with USB,
Rear reclining seat, first in its segment
Increased rear seat legroom
Rear reading lamp
Rear power socket
The driving position has been enhanced by changing the steering wheel angle from 24 degree to 22
The vertical adjustment of the seat has been increased from 45 mm to 60 mm
The 1.8l Dual VVTi Petrol engine continues to provide a smooth and enjoyable drive. It is available with an
improved super CVTi with 7 speed sequential shiftmatic with the newly introduced “Paddle Shift”, providing
class leading fuel economy and a smoother and quieter drive. The Petrol variant is also available with 6
speed manual transmission.
The Diesel variant is available in a powerful engine 1.4 l 1ND D4D with Variable Nozzle Turbo, & Intercooler
with 6 speed manual transmission.
Rear Camera with display audio screen
Brake Assist with EBD and ABS
Rear fog lamp on RH side
Dual SRS airbags
All New Corolla Altis is available in five grades in petrol – J(S), G, GCVT, GL and VL (CVT). It is also
available in four grades in diesel DJ, DJ(S), DG and DGL.
The New Corolla Altis is available in an array of 7 exciting colours – White Pearl Crystal Shine, Silver Mica
Metallic, Grey Metallic, Blue Metallic, Champaign Mica Metallic, Super White II and Celestial Black.
Launched in 1966, this year marks its 48th anniversary. The Corolla has a rich legacy to its credit. It is
currently manufactured in 15 production bases and sold in 154 countries and regions around the world.
Mr. Naomi Ishii, Managing Director said, “Corolla is the world’s most favorite car. It is the world’s No 1
car with more than 40 million cars sold across the globe. The Corolla accounts for one in every five vehicle
sold by Toyota in the 76 year history. 1969 was the start of its 33 year run as best selling car in Japan.
With global cumulative sales exceeding 22.65 million units, in 1997 the Corolla became the world’s best –
selling nameplate. More than a million units have been sold each year since 2002. We are glad to launch
generation of this global car in India.”
Mr. N Raja, Director and Senior Vice President, Sales and Marketing said, “From the 9th
2003 to the newly introduced 11th generation, the Corolla has bettered with each generation. The Corolla
has stood the test of time. The key to its success is the faithful passing down of its original development
concept from the first generation onwards. A testimony to Toyota’s craftsmanship, technology and world
renowned Quality, Durability and Reliability QDR, Corolla is Toyota’s flagship brand. We have sold more
than 88,500 units since its introduction in India, in 2003.We received a good response after we unveiled the
vehicle at the Auto Expo in Feb. We are currently booked for 3 months. We hope the All New Corolla Altis,
will further strengthen the brand in India and will also contribute to the growth of the C segment in India.”
A simplified price structure has been provided to maintain uniformity in price difference between powertrain,
fuel type and grades, thereby providing value for money and a better understanding to the customer.
The petrol variants and diesel variants of the New Corolla Altis starts at Rs. 11,99,000/ and Rs. 13,07,324/
ex Showroom Delhi, respectively.
The introductory price list for the All New Corolla Altis is as follows:
Grade Exshowroom Delhi
VL (CVT) 16,89,324/
Grade Exshowroom Delhi
DJ (S) 13,64,324/
Overview of TKM:
Company name Toyota Kirloskar Motor Private Limited
Equity participation TMC: 89%, Kirloskar group: 11%
Number of employees Approx. 6,400 +
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production
Upto 3,10,000 units
Overview of TKM 1st
Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity Upto 1,00,000 units
Overview of TKM 2nd
Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts
of Bangalore, Karnataka State)
Products Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Start of production December 2010
Installed Production capacity Upto 2,10,000 units