Toyota Reveals Exterior, Japan Price of Fuel
Toyota City, Japan, June 25, 2014―Toyota Motor Corporation has revealed the exterior design
and Japan pricing of its hydrogen fuel cell sedan, first unveiled as a concept at the Tokyo Motor
Show last year.
The car will launch in Japan before April 2015, and preparations are underway for launches in
the U.S. and European markets in the summer of 2015.
In Japan, the fuel cell sedan will go on sale at Toyota and Toyopet dealerships, priced at
approximately 7 million yen (MSRP; excludes consumption tax). Initially, sales will be limited
where hydrogen refueling infrastructure is being developed. U.S. and Europe prices
have not yet been decided. Likewise, more detailed information, such as specifications, exact
prices and sales targets, will be announced later.
Toyota’s commitment to environment-friendly vehicles is based on three basic principles:
embracing diverse energy sources; developing efficient, low-emission vehicles; and driving real
and positive environmental change by popularizing these vehicles.
Hydrogen is a particularly promising alternative fuel since it can be produced using a wide
variety of primary energy sources, including solar and wind power. When compressed, it has a
higher energy density than batteries and is easier to store and transport. In addition to its
potential as a fuel for home and automotive use, hydrogen could be used in a wide range of
applications, including large-scale power generation.
Toyota has been developing fuel cell vehicles in-house for more than 20 years. Toyota’s fuel cell
system includes a proprietary FC Stack, which generates electricity from the chemical reaction
between hydrogen and oxygen, and high-pressure hydrogen tanks. In 2002, Toyota began leasing
the “Toyota FCHV”, a fuel cell SUV, on a limited basis in Japan and the U.S.
Significant improvements have been made to the FC system since 2002. The fuel cell sedan
Toyota revealed today, for example, features performance similar to a gasoline engine vehicle,
with a cruising range2
of approximately 700 km (according to Toyota measurements taken under
the Japanese Ministry of Land, Infrastructure, Transport and Tourism’s JC08 test cycle) and a
refueling time of roughly three minutes. When driven, it emits only the water vapor produced by
the reaction between hydrogen and oxygen.
Fuel cell vehicles contribute to the diversification of automobile fuels, emit no CO2 or
environmentally harmful substances during operation, and offer the convenience of gasoline-
powered cars. Toyota believes they have a great deal of potential, and are ideal environment-
friendly vehicles for promoting a sustainable mobility society.
companies are also engaging in other hydrogen-related initiatives, such as
developing and testing fuel cells for use in homes, and developing fuel cell forklifts and fuel cell