WORLD PREMIERE: THE NEW QOROS 3 HATCH
Dynamic design, excellent connectivity, classleading interior space, generous specification,
high safety standards
1 – OVERVIEW
Following its global debut almost exactly one year ago in Geneva, new international car brand,
Qoros, presents the world premiere of its second series production car, the new Qoros 3 Hatch,
at the 2014 Geneva International Motor Show. Destined for China market launch in the middle of
2014, the Qoros 3 Hatch will appeal to trendy, active and independent individuals.
The design of the Hatch is inspired by contemporary European automotive styling themes, and a
subtle evolution of the distinctive signature Qoros design cues result in a dynamic, youthful
appearance. A long wheelbase, short overhangs and a coupélike silhouette means that the new
4.4metre long hatchback combines classleading interior space with a large tailgate and boot for
The Hatch offers four trim specifications at launch – Essence, Experience, Experience Plus and
Elegance – with generous equipment levels and features across the range that are not normally
available on compact segment cars. For example, the brand’s innovative eightinch capacitive
touchscreen infotainment system, Qoros MMHTM (Multi Media Hub), and its pioneering
QorosQloudTMconnected services platform are both included as standard on all variants.
Developed by an international team of experienced specialists and new, young automotive talent
from China, the Qoros 3 Hatch exhibits the top quality engineering and safety standards with
which Qoros is making a truly global impression.
Based on the same innovative modular platform as the Qoros 3 Sedan, the Hatch features new
Cpillars, roof, rear side panels, and tailgate, plus a new rear roof crossmember for exceptional
torsional rigidity. It is built using the same highstrength steels and structural design that resulted
in the Sedan being ranked by Euro NCAP as the ‘safest car’ of 2013.
The Hatch also shares with the Sedan its highlyefficient fourcylinder 1.6litre naturallyaspirated
and turbocharged engines combined with either sixspeed manual or sixspeed DCT
(dualclutch automatic) transmissions.
The Qoros 3 Hatch will be manufactured in the brand’s allnew, highlyefficient and
environmentallysustainable assembly plant in Changshu, 80km northwest of Shanghai, on the
same production line as the Qoros 3 Sedan.
Prices and onsale dates for the Qoros 3 Hatch will be announced closer to the launch date.
2 – EXTERIOR DESIGN
Dynamic, youthful design with clear Qoros DNA
The signature Qoros design language is based on enduring elegance and simplicity, clear
character lines and muscular shapes and surfaces. It draws on contemporary European
automotive design themes and will feature across all models in the brand’s growing lineup.
The Hatch is aimed at a distinct audience segment: trendy, active and independent individuals
that are proud to stand out from the crowd and make a bold statement about their unique tastes
Like the Sedan, the design of the Hatch was undertaken by the Qoros design teams in Munich
and Shanghai under the direction of Executive Director of Design, Gert Volker Hildebrand.
“Hatchback buyers and sedan buyers are very different consumer groups, both remarkably loyal
to their preferred body style,” comments Gert Hildebrand. “So we focused on creating a bold,
compact and dynamic form for the Hatch, incorporating many visual cues which younger
consumers regard as synonymous with trendy, sporty vehicles.”
For the compact class, the Qoros 3 Hatch features a comparatively long wheelbase (2,690mm)
and generous width (1,839mm), but a short rear overhang (806mm) and exterior styling gives
the newcomer a ‘wedgeshape’ readytogo look – appearing to lower the nose and raise the tail.
At the front, the deep splitframe radiator grille – which features the signature Qoros mesh –
maximises the impact of the car’s face. The lower air intakes rise at an accentuated angle to the
flanks, giving the face a more muscular ‘bite’ and the round fog lights are set into
boldlycontoured recesses that wrap around the bumper. These stylistic details provide energy
The headlamps feature distinctive LED daytime running lights positioned as horizontal bars
along the top edge. Topoftherange Elegance models feature Xenon headlamps with automatic
height adjustment, headlamp washers, and adaptive cornering technology that provides a wider
view when taking corners, greatly improving safety at road intersections and in lowlight
conditions. The Qoros 3 Hatch also features wing mirrors with integrated LED turn indicator
The athletic look of the Hatch’s profile is accomplished by the subtly flared wheel arches,
chrome beltline trim beneath the side windows, and twopart, twocolour roof spoiler. The
bodycolour section of the roof spoiler aligns with the door shut lines and rear bumper shut line,
while the extended black section delivers dragreduction benefits to the new model’s
The rear passenger door windows of the Hatch feature a ‘hockeystick’ trailing line that extends
into the Cpillar to allow easier access for occupants into the rear seats.
At the back, the small rear lamp clusters are precision engineered with light guides that wrap
around the rear corners of the car creating a distinctive, high quality appearance. They exhibit
clear Qoros DNA, while helping to mark out the newcomer as a compact, agile hatchback. The
lamp clusters are positioned high up on the rear flanks, as is the horizontal chrome trim bar
across the tailgate, which contributes to the eager, forwardleaning wedge profile.
Other exterior features that highlight the overall quality and attentiontodetail that run throughout
the Hatch include the twin reversing and rear fog lamps within the lower secondary light strips
and the fitting of twin exhaust pipes on 1.6litre turbocharged models. Such symmetry is a key
Qoros characteristic. This is achieved even with the single exhaust tailpipe of naturallyaspirated
1.6litre models, as it is hidden to maintain the balanced appearance of the car’s rear view.
Three dynamic alloy wheel designs will be available for the Qoros 3 Hatch from launch.
Unusually for the class, 16inch ninespoke alloy wheels are standard for the entrylevel Essence
model. Experience Plus models are fitted with upgraded ‘Hardspike’ multispoke 17inch alloy
wheels. The Elegance flagship features stunning, lightweight ‘Gemini’ 18inch alloy wheels that
boast a complex five quadspoke design.
The Qoros 3 Hatch will be available in a range of six exterior paint colours – all available without
extra cost – ranging from solid Midnight Black and Crystal White to metallic Starlight Black,
Shimmer Grey, Diamond Silver, and Sunrise Red finishes.
3 – INTERIOR
Comprehensive equipment and classleading space
Qoros is determined that its high quality products will meet the needs and expectations of
modern metropolitan consumers who demand generous features and infotainment, and who
also welcome a range of options to individually configure their vehicle.
The Hatch’s cabin is dominated by a clean, horizontal design theme that emphasises the length
and width of the cabin. The steering wheel, which features a flat lower edge for easier driver
access, sits in front of a ‘floating’ instrument panel and centre console that maximises the feeling
of interior spaciousness.
When launched in China in the middle of 2014, the Qoros 3 Hatch will offer four trim
specifications – Essence, Experience, Experience Plus and Elegance – with rising levels of
standard equipment. Interior upholstery will be available in two colours – Lava Black and Sand
Beige – in either highgrade ‘Classic’ cloth fabric, ‘Stylish’ fabricleatherette blend, or leather –
each featuring patterns and piping trim combinations that are allnew for the Hatch.
Standard features on all versions of the Qoros 3 Hatch will include the brand’s innovative Qoros
MMHTM (Multi Media Hub) system (see next section), advanced QorosQloudTM 3G connected
services with enhanced navigation and networking (see next section), Bluetooth® for handsfree
calling and wireless music streaming, allround electric windows and electric exterior mirrors. At
the centre of the instrument cluster, a highresolution 3.5inch TFT colour display provides
crucial information to the driver, including remaining fuel range and nextturn directions from the
Entrylevel Essence models will also feature keyless go, airconditioning, dual rear ventilation
outlets, a fourspeaker 100watt audio system and an antitheft alarm and immobiliser system.
Moving up the range, the Experience specification adds twozone automatic airconditioning –
allowing the driver and front passenger to select their own preferred temperature settings – and
‘Stylish’ fabricleatherette blend upholstery. ‘Dusksensing’ headlights, heated door mirrors, and
rear parking camera and sensors provide added safety and assistance to the driver. A 150watt
sixspeaker system delivers high grade audio entertainment, and rear seat cupholders offer rear
passengers extra convenience. Experience Plus models also feature onetouch glass sunroof to
provide an even lighter, airier cabin.
Topoftherange Elegance models will be equipped with cruise control, heated and powered
front seats with twosetting memory, keyless entry and keyless go, automatic folding wing
mirrors and ultrasonic antitheft protection.
The flagship is also fitted with full cabin ambient lighting, aiding the realisation of Qoros’ strategy
to deliver a level of quality and specification more often associated with cars positioned well
above the compact class. The combination of thin red LED light strips along each edge of the
central console and discreet red LED lighting in the door handles creates a warm, welcoming
The new Qoros 3 Hatch is designed to accommodate five passengers in a remarkably generous
interior space for a compact segment car and its long wheelbase (2,690mm) and substantial
width (1,839mm) means that overall cabin space is among the best in class. Front occupants
enjoy plentiful head (982mm), leg (1,047mm) and shoulder (1,445mm) room, while rear
occupants are assured of a comfortable experience with classleading headroom (960mm)
thanks to the Hatch’s high roofline.
At the rear, the Qoros 3 Hatch’s tailgate opening is 1,080mm wide (50mm wider than the
Sedan’s boot lid) and gives easy access to a luggage compartment with a classcompetitive
capacity of 403 litres with the rear seats upright.
As befits a model designed to deliver optimal lifestyle practicality to active customers, the
standard 60:40 split rear seatbacks fold individually to optimise cargo carrying flexibility. Folding
both seatbacks down increases cargo capacity to 1105 litres when loaded to the roof. Elegance
models incorporate a skihatch that allows the car to accommodate long items while still
carrying four occupants.
In addition to the 2.8litre glovebox (airconditioned on Elegance models), there are nine further
storage compartments, including in the front centre console, front arm rest, as well as wide door
pockets in all four doors and front seatback pockets. There are bottle holders in the front door
pockets, two large cupholders in the front centre console and – for Experience models and
above – two cupholders in the folding rear centre armrest.
Refinement in the interior is optimised thanks to extensive NVH (noise, vibration, harshness) and
acoustics development, which were a high priority for Qoros’ vehicle development team.
As a result, the engine note is moderated in gentler driving, yet emits a confidently powerful note
during increased acceleration. The development team succeeded in controlling and suppressing
vibrations and noise from within the vehicle – engine, transmission and other components – as
well as those triggered externally, such as tyre roar.
Wind noise, too, is impressively minimised, a feat facilitated by the Hatch’s low aerodynamic
drag coefficient of 0.32 Cd.
4 – QOROSQLOUDTM CONNECTIVITY AND TOUCHSCREEN INFOTAINMENT
Comprehensive connected services on all models with QorosQloudTM
QorosQloud – pioneered on the Qoros 3 Sedan – is the portal to an exclusive suite of connected
services and, from launch in China, will be included as standard across the Qoros 3 Hatch
Based on the Microsoft Windows Azure cloud platform, and delivered via China Unicom’s 3G
network, QorosQloud is part of Qoros’ strategic objective to be innovative and creative in
meeting the lifestyle needs of the modern, metropolitan consumer. QorosQloud provides more
than 30 services at launch, including several from the major Chinese content providers and
social media networks, and many of which are industry firsts.
Accessed in the car via the advanced eightinch Qoros MMH system (see next section),
QorosQloud services can also be accessed from the user’s smartphone, tablet, PC or Mac via a
new dedicated website at www.QorosQloud.com and a QorosQloud app (currently for Apple
iOS, with apps for other operating systems following shortly, including Android).
The website and mobile apps enable QorosQloud to be integrated across customers’ connected
devices and enhance the way they interact with and incorporate their car into their digital lives.
This creates a closer connection than ever between the driver, the vehicle, the dealer and the
digital world. It enables motorists to remain ‘alwaysconnected’ to navigation and traffic
information, their social networks, and the car’s condition, maintenance and service
QorosQloud’s Ecodrive monitoring service assesses driving inputs and behaviour to help
drivers drive more efficiently and with reduced impact on the environment.
While the majority of services are available freeofcharge for life, they can be enhanced with
QorosQloud Premium Services, which include Dynamic Traffic Info, Dynamic Parking Info and
Map Update features.
Furthermore, in what represents a major innovation for the Chinese motorist, Qoros has
partnered with a major insurance provider, China Pacific Insurance Group, to offer the Safe Drive
Plan, a range of exclusive insurance and safetyrelated services that helps to maximise safety
provide a worryfree ownership and driving experience. These include Emergency Services and
Roadside Assistance, an industryfirst in China. Should the car be involved in an accident,
QorosQloud automatically notifies the emergency centre. Operators then attempt to contact the
driver by telephone and will dispatch emergency and recovery services if assistance is
necessary, or if there is no reply from the driver, at no extra cost.
The Safe Drive Plan also includes realtime monitoring and display of driving behaviour.
QorosQloud uses this data to warn drivers about poor or dangerous driving habits. It encourages
safer and more considerate driving by generating tips displayed on the Qoros MMH touchscreen
and through the personalised QorosQloud website and smartphone apps.
Qoros ViceChairman, Volker Steinwascher, commented: “We engineer cars to be far more
than merely a mode of transportation, including innovations that enable them to fit seamlessly
into the modern metropolitan consumer’s lifestyle. QorosQloud perfectly embodies this
approach, with its advanced connected services providing a constant link between the driver and
Eightinch touchscreen infotainment system as standard
In the car, QorosQloud is accessed through the innovative Qoros MMH system that is fitted as
standard to every Qoros 3 Hatch, just as it is standard across the Sedan lineup. The eightinch
capacitive touchscreen boasts a resolution of 800 x 600 pixels.
Qoros MMH is one of the first touchscreen infotainment systems in the world to be specifically
designed to maximise the opportunities and capabilities of multitouch gestures.
The advanced user interface, software and graphics of the Qoros MMH were designed and
developed inhouse to safely manage information displays for minimal driver distraction and to
optimise easeofuse while on the move. The innovative userinterface is based on the finger
‘swipe’ concept of modern smartphones. For example, an incoming phone call can be answered
with a simple onefinger swipe anywhere on the screen towards the driver, or can be rejected
and forwarded to voicemail with a swipe away. This means drivers do not need to divert their
eyes from the road to locate a specific part of the screen.
Those who enjoy high quality music to enhance their journey are well catered for across the
entire Qoros 3 Hatch range, with a fourspeaker audio system fitted to the Essence model as
standard, and sixspeaker 150watt system for the rest of the lineup.
As standard, the FM/AM radio is complemented by comprehensive compatibility with mobile
devices, via AUXIN and USB (iPod compatible) ports below the front sliding armrest which helps
ensure music devices are protected and secure. In addition, Bluetooth allows wireless streaming
of music and pairing to mobile phones allows handsfree calling via the builtin microphone.
5 – POWERTRAIN
Two powerful, efficient engines and two sixspeed transmissions
The new Qoros 3 Hatch will be available from launch with two powerful, efficient fourcylinder
gasoline engines which it shares with the Sedan. Developed by Qoros engineers in collaboration
with leading powertrain engineering specialist, AVL, these DOHC (dual overhead camshaft)
1.6litre 16valve power units are both fitted with VVT (variable valve timing) to optimise
performance and efficiency.
The naturallyaspirated unit, with VIS (variable induction system), delivers an output of 93 kW
(126 bhp) and maximum torque of 155 Nm at 3,900 rpm. This engine is paired with the sixspeed
manual transmission in the Essence entrylevel model, accelerating from zero to 100 km/h in
Acceleration to 100 km/h is achieved in 12.6 seconds in the Experience and Experience Plus
models, when the naturallyaspirated engine is mated to the sixspeed DCT.
The DCT is a dry dualclutch transmission system that performs smooth gear changes with very
short response times by preselecting the next gear with its second clutch. Not only does this
transmission offer the driver the choice of both automated gear selection and a manual shift
mode, but because it uses an electromechanical control unit, it is compact and highly efficient,
delivering improved fuel economy compared to conventional torque converter automatics.
Supplied by renowned leader in DCT technology, Getrag, the 6DCT250 unit is a highlyregarded
and exceptionally reliable transmission.
Compared to the naturallyaspirated unit, the turbocharged 1.6litre engine produces more power
– up 24% to 115 kW (156 bhp) – and more torque – up 35% to 210 Nm over a broad rev range
between 1,750 and 5,000 rpm. Available as an option for Experience Plus models and as
standard in topoftheline Elegance models, this engine delivers its power through the sixspeed
DCT. This powertrain combination accelerates the Qoros 3 Hatch from zero to 100 km/h in a
brisk 9.7 seconds and on to a top speed of 210 km/h.
The pair of highly efficient engines deliver fuel consumption amongst the very best in the
compact hatchback class. Based on the NEDC (New European Driving Cycle) standard, the
naturallyaspirated 1.6litre engine with the DCT consumes just 6.1 l/100km, and 6.3 l/100km
with the manual transmission. The turbocharged 1.6litre with the DCT achieves 6.5 l/100km.
6 – VEHICLE DYNAMICS
European standards of ride and handling
The vehicle dynamics of the new Qoros 3 Hatch have been engineered to fully exploit the car’s
wide track and long wheelbase, while also being tailored to deliver driving characteristics to rival
those of cars developed by leading European brands. Like the Sedan, the Hatch’s suspension
features MacPherson struts at the front and an OMEGAshaped twist beam at the rear to provide
an ideal balance of responsive handling and a compliant ride. Electronic power assistance is
provided for the rackandpinion steering which delivers precise direction changes while also
providing direct feedback to the driver from the road.
Stopping power is provided by 305mm ventilated disc brakes at the front and 285mm solid disc
brakes at the rear. Braking performance and stability are enhanced by antilock braking (ABS)
and electronic stability control (ESC) systems developed in conjunction with TRW specifically for
the Qoros 3 family.
The 16inch alloy wheels (standard fit on Essence and Experience models) are wrapped in
205/60 tyres, and the 17inch alloy wheels on Experience Plus models will be fitted with 215/50
tyres. The 18inch diameter alloy wheels of the Elegance model will be fitted with 225/45 tyres.
Qoros’ second production model has undergone an extensive development and testing regime
under the direction of Klaus Schmidt, Executive Director of Vehicle Engineering.
“Our aim was to present customers with a driving experience defined by predictable, clear
responses to their inputs,” says Schmidt. “Our allnew compactsegment vehicle platform
provides the ideal basis for excellent reactions and control during spirited driving, while also
being comfortable and hasslefree in the city. I’m confident that we have achieved the right
balance between ride comfort and performance in the Qoros 3 Hatch.”
7 – SAFETY
Fivestar safety standards
The new Qoros 3 Hatch incorporates the same Qoros Crash Management System philosophy
as the Qoros 3 Sedan. As a result, it promises to be one of the safest cars in its class as it
incorporates all the structural, passive and active safety features first introduced on its sibling,
which was ranked the ‘safest car’ of 2013 by Euro NCAP, the toughest new car assessment
programme in the world.
In September 2013, the Qoros 3 Hatch’s stablemate secured the accolade of being the first car
developed in China to achieve the maximum fivestar rating in the Euro NCAP crash tests. It
scored highly in all four areas of the Euro NCAP tests and its overall score (88%) was the
highest achieved by any vehicle tested in 2013 – placing it amongst the very safest cars ever
tested by Euro NCAP.
Qoros’ debut production car scored the best result for Adult Occupant protection (95%) and
maximum points for Child Occupant protection (87%) in the front and side crash tests, while
proving compatible with all the Euro NCAP approved child seats. It also achieved an impressive
result in Pedestrian protection (77%) – thanks to Qoros’ expert safety team developing one of the
best pedestrian protection systems ever assessed by Euro NCAP – and recorded an excellent
result (81%) for its Safety Assistance Systems.
Volker Steinwascher, Vice Chairman of Qoros, said: “The Euro NCAP result for the Qoros 3
Sedan demonstrates the high level of design, engineering and production quality that we are
achieving. Sharing the same platform and employing the same set of technologies, the Qoros 3
Hatch also delivers exceptional safety standards.”
To maintain the same strength and stiffness achieved by the Sedan, the new Qoros 3 Hatch
incorporates a ‘torsion ring’ around the tailgate opening with an additional crossmember in the
roof connecting the Cpillars.
From launch, the Hatch will be fitted with a comprehensive suite of standard ‘passive’ safety
equipment (designed to keep occupants safe during an accident) which includes front driver and
passenger airbags, side and full length curtain airbags (depending on model), threepoint
automatic seat belts on all seats and dual belt tensioners for the driver and front passenger. The
front seat head restraints are designed to reduce whiplash injuries in a rearend collision.
Additional standard safety equipment on all Qoros 3 Hatch models will include: ABS (antilock
braking system), EBD (electronic brake distribution), a seat belt reminder for the driver (and front
and rear passengers on Elegance models), and a driverset speed limiting device. All models
also benefit from ISOFIX child seat mountings with top tethers on the right and left rear seats.
In China from launch, Experience models and above will also benefit from ESC (electronic
stability control), ETC (electronic traction control), BA (brake assist), CBC (cornering brake
control), Hill Assist, which minimises rollback when setting off on steep inclines or declines, and
automatic brake disc cleaning. Experience Plus models and above will also be fitted with TPMS
(tyre pressure monitoring system).
8 – TECHNICAL SPECIFICATIONS
Qoros 3 Hatch
Body and chassis
Fivedoor, fiveseater hatchback with allsteel unitary construction bodyshell. Choice of
transverselymounted four cylinder gasoline engines driving the front wheels via a sixspeed
manual or sixspeed dualclutch automatic transmission.
1.6 93 kW
Type / capacity
DOHC, 16valve, fourcylinder with VIS, VVT and multipoint
injection / 1598 cc
Power / torque
93 kW (126 bhp) @ 6,150 rpm / 155 Nm @ 3,900 rpm
1.6T 115 kW
Type / capacity
DOHC, 16valve, fourcylinder with VIS, VVT and multipoint
injection / 1598 cc
Power / torque
115 kW (156 bhp) @ 5,500 rpm / 210 Nm @ 1,750 5,000 rpm
Suspension and damping
Fully independent by MacPherson struts, with coil springs and
gasfilled shock absorbers.
Antiroll stabiliser bar
OMEGAshaped twist beam, with coil springs and gasfilled shock
Electric power steering, rack and pinion
2.86 turns locktolock
5.5 metres radius / 11.0 metres diameter
305 mm ventilated discs
285 mm solid discs
Single 10inch booster
Wheels and tyres*
16 inch with 205/60 R16 tyres
17 inch with 215/50 R17 tyres
18 inch with 225/45 R18 tyres
*depending on model
1839 (excluding door mirrors)
2027 (including door mirrors)
Weights and capacities
1.6 MT / AT
1320 / 1360
Fuel tank (litres)
403 litres (rear seats 1105 litres (rear seats folded, loaded to
1.6 MT / AT
Top speed / km / h
193 / 193
0to100 km / h / sec
11.6 / 12.6
1.6 MT / AT
Combined (l / 100 km)
6.3 / 6.1