1. PRODUCTION BEGINS A NEW FORD KA IN
MODERN FACTORY CAMAÇARI, IN BAHIA
● The New Ka sales will begin in early September
● The first unit to roll off the assembly line was the SE model, white color in the Arctic,
with engine 1.0 12V Flex TiVCT
● The proposal is to play the lead in the compact segment hatches 1.0, and stand out
among compact engine with up to 1.6
Ford began production of the new compact Ka for sale in the brand distributors network, consisting of 435 stores across the
country.'s New hatch is produced in the factory in Camaçari, Bahia, where employees celebrated on the assembly line
production the first units of the overall compact.
Vehicle expected on the market by their level of content, design and commercial proposal, the new Ka sales will begin in early
September. The first unit to roll off the assembly line was the SE model, white color in the Arctic, with engine 1.0 12V Flex TiVCT.
"It's a double celebration. With the arrival of the new Ka also completed the renovation of our entire line in Brazil, which happens
to be 100% global," said Rogelio Golfarb, vice president of Corporate Affairs at Ford South America. " The factory Camaçari is
perfectly prepared in terms of quality, modern resources, training and motivating teams to produce the vehicle, which has started
well, winning the comparative important industry publications. "
The expectation of the brand with the line is not modest. The proposal is to play the lead in the compact segment hatches 1.0, and
stand out among compact engine with up to 1.6. For this reason, investing in design, interior room, performance, equipment,
workmanship and price.
Investments in the New Ford Ka project covered various sectors of Camaçari Complex, the first in northeastern Brazil. Included
the construction of a new system of printing and improvements on the assembly line and paint system, waterbased,
item of sustainability in the automotive industry.
In Northeastern Complex, was also built the first engine factory in the Northeast region for the production of unprecedented
technological and TiVCT 1.0 12V Flex. With threecylinder,
dual variable valve timing on both intake and exhaust and 85
horsepower, it is the most powerful 1.0 market and also the most economical cars between this cylinder with airconditioning.
"We are thrilled to be able to offer the market a vehicle with this level of quality," adds Golfarb.
The factory Camaçari is one of the most advanced automobile hubs in the world. Adopts a modular production with the direct
participation of the leading suppliers in the assembly line. It has an annual production capacity of 300 000 vehicles and generates
about 10,000 direct jobs. In this unit of Ford, the EcoSport is also produced, the leader among SUVs in the Brazilian market .