Preorders Start for AllNew Mazda Axela in Japan
First domestic automaker to offer gasoline, diesel and hybrid versions of a single model in
HIROSHIMA, Japan—Mazda Motor Corporation today announced that it will begin taking
preorders for the allnew Mazda Axela sports compact (known overseas as Mazda3) on
October 10, 2013 at Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan.*1 The
manufacturer's suggested retail price ranges from 1,711,500 yen to 2,982,000 yen (including
taxes). The company expects to sell 3,000 units per month in Japan. Sales will begin on
November 21, starting with the gasoline engine and hybrid models.*1
The allnew Axela follows the hotselling Mazda CX5 and Atenza (known overseas as Mazda6)
as the third model to adopt both Mazda's nextgeneration SKYACTIV TECHNOLOGY*2 and its
new KODO Soul of Motion design theme.
Since the launch of the first generation model in 2003, the Axela has consistently exceeded both
customer expectations and industry standards. Responsive handling ensures an exhilarating
drive while excellent environmental and safety performance is topped off with an emotive design
and complemented by the highest levels of craftsmanship. As a result it has established itself as
one of Mazda's core models. With over 3.7 million units sold in over 120 countries around the
world, the Axela accounts for more than thirty percent of Mazda's sales volume.*3
In addition to SKYACTIV TECHNOLOGY, the third generation Axela incorporates Mazda's latest
technologies, including many of the iACTIVSENSE*4 advanced safety technologies featured in
the company's flagship Atenza. It is offered in gasoline, diesel and hybrid versions, making
Mazda the first Japanese automaker to offer three different powertrain types in a single model in
the Japanese market.*5 The needs of the customer are becoming more and more diverse, and
Mazda is ready to meet these needs with both outstanding environmental and safety
performance, and the company's trademark driving pleasure.
Furthermore, the allnew Axela marks the introduction of Mazda Connect, the company's unique
carconnectivity system. In the age of smartphones and tablet computers, people expect to be
able to connect to the internet anywhere, anytime. Connected cars make it possible to obtain
and disseminate information even while being behind the wheel. This has resulted in a sudden
increase in the amount of information presented to the driver and Mazda feels strongly that steps
must be taken to counter the increased risk of driver distraction and associated safety risks.
Based on Mazda's unique HeadsUp Cockpit concept, Mazda Connect was designed with the
highest priority placed on safety. By connecting people with the outside world through their
vehicles, Mazda Connect will deliver customers a richer experience of car ownership.
Allnew Axela Overview
1. A vibrant design that captivates the onlooker
Exterior design that makes you want to get in and drive
Adopting the same KODO Soul of Motion design theme as other nextgeneration models,
dynamic motion full of life is expressed in a compact Csegment car.
The signature wing, a defining feature of the Mazda family face, looks as if it was chiseled from
solid metal, and has been set low, giving a slightly fierce look.
Two new body colors are introduced; Titanium Flash Mica and Deep Crystal Blue Mica. A total of
eight body colors are available, including Soul Red Premium Metallic which was developed
specifically to complement KODO design.
Interior design that is focused yet open
The driver's space is concise with a feeling of concentrated focus; the passenger areas realize a
spacious, open feel.
A single round meter is aligned with the central axis of the steering wheel and the driver's body
inducing a feeling of unity between car and driver.
At a single glance, the futuristic interior and highcontrast design (Piano Black and Satin
Chrome, OffWhite and Black, etc.) convey a highquality feel worthy of a class above.
The combination of alluring design and outstanding packaging were achieved not simply by
expanding the space of the cabin, but by defining the "absolute values" that really make a space
easy to use.
Exclusive items with the XD model grade with SKYACTIVD 2.2liter diesel engine
Special features include an exclusive front grille with a red pinstripe pattern on the upper part of
the signature wing, a special Piano Black rear bumper, LED fog lamps, reflective aluminum alloy
wheels, a smooth leather steering wheel accentuated by red crossstitching, and exclusive seat
upholstery (Lux Suede®*6/leather).
2. Jinba Ittai: Responsive driving deepens the feeling of unity between car and driver with every
Optimized driving position supports Jinba Ittai
The steering wheel, pedals and other controls involved in operating the vehicle are positioned so
the driver's joints are maintained at a relaxed and natural angle that makes it easy to react
quickly and accurately.
Moving the front wheels forward 50mm opens up more space in the driver's footwell. The
wheelhouse no longer dictates the position of the accelerator pedal, allowing for optimal
positioning of the pedals.
Excellent visibility is attained by positioning the base of the Apillars 100mm further back than the
previous model. The new seat structure enlarges the area that contacts the driver's hips, helping
the driver to maintain a correct driving posture.
Natural response and precise feedback
Cornering that feels smooth and natural to everybody in the car is realized by tuning the yaw
moment so as not to exceed the driver's estimation when entering a corner.
Acceleration is precisely controlled by both the amount and the speed with which the driver
presses the accelerator pedal. The car responds exactly as the driver anticipates giving rise to
an accord between the driver's sense and the movements of the car.
The suspension of the XD model grade equipped with SKYACTIVD 2.2 diesel engine is
exclusively tuned for a sportier drive.
Powertrain lineup to meet the increasingly diverse needs of the customer
Lineup includes a new SKYACTIVG 1.5liter gasoline engine which greatly enhances torque and
improves fuel economy by about 26% (compares AT sedan model under JC08 mode test).
The 421 exhaust system is introduced to the SKYACTIVG 2.0liter gasoline engine. It improves
fuel economy by approximately 9% and delivers more torque than the previous model with a 41
exhaust system. (Compares AT frontwheeldrive (FWD) Sport model under JC08 mode test.)
SKYACTIVD 2.2liter diesel engine delivers powerful torque on par with a 4.0liter V8 gasoline
engine and meets Japan's Post New LongTerm Emission Regulations without expensive NOx
SKYACTIVHYBRID combines a new SKYACTIVG 2.0 engine developed exclusively for the
hybrid powertrain and an electric motor to deliver both excellent fuel economy (30.8 km per liter
under JC08 mode) and Mazda's trademark driving pleasure.
The SKYACTIVDRIVE sixspeed automatic transmission locks up for most of its range except
for takeoff, and realizes smooth and fast shifting. The SKYACTIVMT sixspeed manual
transmission, which enables gear shifts at a flick of the wrist, is available on all SKYACTIVG and
SKYACTIVD FWD models. The hybrid model features a continuously variable electronic
3. MAZDA CONNECT A connectivity system that puts top priority on safety
New Human Machine Interface (HMI) based on the Headsup Cockpit concept
New devices feature simple and easy to use displays and controls, minimizing visual, cognitive
and manual distraction and allowing the driver to concentrate on driving.
Commander Control allows nolook control of all infotainment functions.
The standalone 7inch display is designed for maximum legibility and positioned where it can be
viewed by lowering the line of sight a mere 15 degrees.
Some model grades are equipped with an Active Driving Display that shows vehicle speed,
turnbyturn navigation and warnings which require immediate action, where the driver can see
them without taking their eyes off the road ahead.
Mazda Connect Connecting people, cars and the outside world
Connecting to a smartphone allows communication functions such as handsfree telephone and
Using the Aha by HARMAN™ web contents platform, the system will read out the latest tweets
on Twitter and newsfeed on Facebook. It is also possible to "like" posts and post voice
Aha allows access to over 40,000 radio and information stations around the world.
Other functions include Intelligent Drive Master (iDM), a fuel consumption monitor, a
maintenance function that allows drivers to check when their next oil change is due, and
Warning Guidance which explains warnings displayed on the meter in more detail.
Navigation is available simply by installing an SD card available as a dealer option. If equipped,
the Active Driving Display shows turnbyturn driving directions.
A modular hardware structure that will stay uptodate
The operating system can be updated to support a variety of smartphone and internet services
and system upgrades.
4. Excellent environmental performance supports driving pleasure
The latest technologies improve environmental performance even more
The SKYACTIVG 1.5liter gasoline enginepowered FWD model and the SKYACTIVG 2.0liter
gasoline enginepowered model with automatic transmission qualify for a 75% tax reduction
under Japan's ecocar tax reduction program to promote environmentallyfriendly cars. The
SKYACTIVHYBRID model qualifies for full tax exemption. (Other models are awaiting
Models equipped with the SKYACTIVG 2.0liter gasoline engine adopt the newly developed
Active Air Shutter which closes off an opening in the lower grille when engine cooling is not
necessary. This improves aerodynamic performance while contributing to shorter a warmup
time, both of which help to achieve better fuel efficiency in practical use.
Mazda's idling stop system, istop, is standard on all SKYACTIVG models and SKYACTIVD
2.2liter diesel engine model. The iELOOP brake energy regeneration system which was
debuted with the Atenza, comes as standard equipment in SKYACTIVG 2.0 and SKYACTIVD
5. Worldclass safety features based on Mazda's safety philosophy
Mazda Proactive Safety
Mazda's safety philosophy is based on respect for the driver and aims to support him or her in
recognizing hazards, making the right judgment calls, and operating the vehicle safely
throughout a variety of driving conditions. If the unthinkable does happen, technologies are there
to help the driver avoid or at least reduce damage and injury. The iACTIVSENSE advanced
safety technologies in the new Axela were developed based on this philosophy.
Like the Atenza, the allnew Axela features Mazda's advanced safety technologies in all major
Active safety technologies
Features to help the driver recognize hazards: Distance Recognition Support System (DRSS)
and Forward Obstruction Warning (FOW),*7 Lane Departure Warning System (LDWS),*8
Adaptive Frontlighting System (AFS),*9 Rear Vehicle Monitoring (RVM).*10
Precrash safety technologies
Features to avoid collisions and reduce damage: Smart Brake Support (SBS),*7 Smart City
Brake Support (SCBS) and Acceleration Control for Automatic Transmission.*11
Passive safety technologies
Lightweight, highly rigid SKYACTIVBODY provides outstanding safety performance.
The cabin is protected from the impact of a frontal collision by thoroughly straightening and
adopting an Xshaped crosssectional form for the frame. To protect against rear end collisions,
the rear frame adopts an ideal doublehat structure and Xshaped crush cans.
Four solid ring structures join the roof and Bpillars to the underbody while reinforcements further
strengthen the body to minimize the chance of cabin deformation and mitigate injury to the
Features to support driving
Mazda Radar Cruise Control (MRCC),*7 HighBeam Control System (HBC).*8
In addition, features such as SRS front side and curtain airbags for both driver and passenger
seats*12, Hill Launch Assist (HLA), and Emergency Signal System (ESS) are standard