Transcript of "Mahindra Rodeo UZO 125 - Press Release"
Press release For Immediate Dissemination
Mahindra Two Wheelers launches sporty new Rodeo UZO 125
Designed for youth, the UZO 125 offers racing inspired styling and performance
Equipped with path breaking technology and range of innovative features
August 2014: Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 16.5 billion Mahindra
Group, today launched the sporty new Rodeo UZO 125. With this scooter, Mahindra aims to redefine current
benchmarks in the scooter market with head turning style, rally winning performance and unique
The UZO 125 has striking new racing style body graphics and coloured wheels which give it a dramatic
and sporty presence. The look is further enhanced by the two tone dual texture seat which has been
especially designed to minimize slippage when accelerating and under sharp braking.
The UZO 125 is one of the most technologically advanced scooter on Indian roads today. It is also the
only scooter in the country to be equipped with advanced DCDI technology and the ATLA system ensuring
better performance and lower maintenance over the long term. The UZO 125 rides on a finely tuned
suspension with heavy duty telescopic suspension up front, giving it the ability to win in dirt rallies and on rough
The UZO 125 is packed with technology features not found in any other scooter in India including
external front fuelling and a fully digital dashboard that incorporates the functions of a speedometer,
tachometer, odometer, tripmeter, fuel indicator, clock, high speed alarm and an accelerometer. The UZO 125
comes with an easily accessible charging point which is standard to charge mobiles and other digital
devices. It also has the largest storage space amongst scooters in India at 22 litres. This space is illuminated
and protected by a 4-in-1 antitheft key to ensure the UZO 125’s security is never compromised.
The UZO 125 delivers ARAI mileage of 59 kmpl and comes in 4 exciting sporty color choices – Racetrack
Black, Colt Black, Victory Violet and Blazing Blue.
The Rodeo UZO 125 is a complete package and has been designed keeping the youth in mind. It comes at an
extremely competitive price of Rs. 47,957/- (ESR- Delhi).
Speaking at the launch, Viren Popli, Chief of Operations, Mahindra Two Wheelers Ltd. said “The Rodeo
UZO 125 redefines the scooter segment on many fronts, creating new benchmarks on performance,
technology, features, convenience and style. The UZO 125 is targeted at youth looking to own a scooter that
reflects their winning style and modern outlook.”
The new Rodeo UZO 125 has
Head Turning Styling
a. Racing style body graphics
b. Accented body coloured impact resistant mirrors
c. Striking coloured wheels
d. Sporty seat with anti-slip dual texture finish
e. 4 exciting sporty colors
Rally Winning Performance
a. 125cc engine with DCDI & ATLA system
b. Heavy duty front telescopic suspension
c. Aerodynamic design
d. ARAI mileage of 59 kmpl
e. High ground clearance of 154 mm
Ground Breaking Technology
a. 6 colour feature-loaded fully digital dashboard
b. Easy external front fuelling
c. Accessible mobile charging point
d. Largest illuminated underseat storage of 22 litres
e. 4 in 1 Anti-theft key
f. Side stand safety buzzer
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural
prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people
in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a
leadership position in tractors, utility vehicles, information technology, financial services and vacation
ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components,
consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial
vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most
powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group
also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
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