Transcript of "Honda launches its first 125cc automatic scooter in delhi for rs 52447"
Honda launches its first 125cc automatic scooter for India
• The ultimate ‘Step Up’ for those who want superb power, pick-up & style from Honda
• Honda Eco Technology for Best in class mileage
• Long list of Advanced features - Combi-brake/Disc brake, Tubeless tyres, Digital meter
• Available in 2 variants: Standard & Deluxe with price starting Rs 52,447 (Ex-showroom, Delhi)
New Delhi, April 28, 2014: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the Only Honda in Indian
2wheeler industry today nationally launched the all new Activa 125 - Honda’s first 125cc automatic
scooter for India.
As a market leader in automatic scooters, Honda’s development team realized that demand for automatic
scooters is higher than ever. It was imperative to make a strong entry with an ultimate step up in the form
of Activa 125. The all new Activa 125, is specially developed to retain both existing automatic scooter
customers who want to upgrade their ride and add new customers who now want much more from Honda.
Activa 125 promises the most compelling combination of power, mileage, comfort and advanced features in
At the heart of Activa 125 is Honda’s newly developed 125cc engine delivering superb net power of 6.4kw
(8.6 BHP) @ 6500 rpm and amazing torque of 10.12Nm@5500 RPM. Climbing roads become joyrides with
Activa 125’s best in class climbing capability of 23O
The patented Honda Eco Technology ( ) successfully increases mileage, that too, without
compromising on performance. HET works by improving combustion, significantly reducing friction and
optimizing transmission in the engine. No surprises then, that Activa 125 delivers Best in Class mileage*.
(*Certified I-CAT mileage 59 kmpl)
Giving priority to rider safety, Honda’s proprietary Combined Braking System or CBS**
comes as a factory
fitted standard in Activa 125 while deluxe variant is loaded with 190mm front disc brakes for superior and
(CBS is a front and rear wheel interlocking braking system by Honda which reduces braking distance by 24%
compared to conventional brakes)
The long list of advanced features like elegant digital meter, durable metal body, tubeless tyres
maintenance free battery, sturdy 5 spoke alloy wheels and viscous air filter give Activa 125 an extra edge
ACTIVA 125 is sure to win hearts with its dominant style. The insistent front panel comes with catchy
chrome bar, impressive headlight, vibrant instrument cluster and stylish indicators. The X shape broad tail
lights and robust grab rail enhance the style quotient.
With Activa 125, rider can be assured of best Comfort & Convenience with its telescopic suspension, longer
& wider seat, bigger 12” rim size at front wheel, longer wheelbase and comfortable upright sitting posture.
It also carries the convenience of CLIC mechanism***
and Ample Storage Space, giving a no hassle ride.
(CLIC or the Convenient Lift up Independent Cover mechanism makes maintenance easy and simple to operate).
Activa 125 comes in 4 stunning colors – Pearl Sunbeam White, Midnight Blue Metallic, Asteroid Black
Metallic and Force Silver Metallic and is available for sale in two variants – Standard and Deluxe.
Representing good value for money that exceeds the Customer’s expectation, Activa 125 is attractively at
Rs. 52,447 for Standard variant and Rs. 58,156 for the Deluxe variant (both prices Ex-showroom, Delhi).
Excerpts from Company Officials:
Talking about Honda’s strategic direction, Mr. Keita Muramatsu - President & CEO, Honda Motorcycle
& Scooter India Pvt. Ltd., said “The automatic scooter segment’s contribution to overall 2Wheeler sales
in India has grown exponentially from 16% in 2009-10 to 24% today – indicating the growing demand in
this segment. Propelled by new 3rd
plant near Bangalore, Honda is all set to excite Customers with new
products with speed. In this background, Activa 125 is Honda’s next strategic step towards reinforcing its
market leadership and facilitating Indians to step up their daily ride for more power.”
Elaborating on Activa 125, Mr. Y. S. Guleria, Vice President – Sales & Marketing, Honda Motorcycle
& Scooter India Pvt. Ltd., said, “Today Activa is the first choice of any Indian looking to buy an
automatic scooter. We are proud that Activa is synonymous with durability, reliability and consistent
performance. Carrying forward the legacy of Activa, Honda aims to further expand its leadership in
automatic scooter segment with the new Activa 125. We are confident that Activa 125 will enable
customers to step up in their life with its super power, mileage, comfort and advanced features.
For further information, please contact:
Honda Motorcycle & Scooter India Pvt. Ltd
Public Relations Department