The 2014 Ford Fiesta Launched With Striking New Look; Sets
New Paradigm for InCar Technology
∙ Stylish, redesigned exteriors and enhanced interiors accentuate 2014 Ford Fiesta’s premium appeal
∙ The 2014 Ford Fiesta will be available in three trims in diesel with a compelling starting price of Rs.
∙ Powered by Ford’s proven 1.5 L Duratorq TDCi diesel engine, the 2014 Ford Fiesta offers outstanding
fuel economy of 25.01 Km/L* coupled with excellent drivability
∙ Ford upgrades its handsfree connectivity system with segmentfirst smart technology – SYNC®
and Emergency Assistance (EA) via SYNC®
New Delhi, June 19, 2014: In its quest to Go Further in delighting customers, Ford India today introduced
the 2014 Ford Fiesta with a stunning new look, plush interiors and several segmentfirst features. Redefining
expectations from a premium sedan, the stylish new 2014 Fiesta will also boast of the awardwinning
with Ford AppLinkTM
– a smarter, handsfree incar technology to keep drivers safely connected
while on the road.
The 2014 Ford Fiesta will be available in three trims – Ambiente, Trend and Titanium, all powered by the
proven 1.5 L Duratorq diesel engine which is tuned to deliver razorsharp performance, addictive drivability
and outstanding fuel efficiency of 25.01 Km/L*.
Offering exceptional value to customers, the 2014 Fiesta’s entrylevel trim Ambiente Diesel will be available
at Rs. 769,000*, followed by Trend Diesel at Rs. 855,720* and topoftheline Titanium Diesel at Rs.
‘‘The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts
who are known for their distinct choices and opt for nothing but the best,’’ said, Nigel Harris, President, Ford
“2014 Fiesta, with its bestinclass driving dynamics, design and incar technology, is a complete package
that delivers much more than the expectations of customers in this segment. What’s better is its attractive
price, making our premium sedan an even more compelling option for discerning enthusiasts,” he said.
The 2014 Ford Fiesta stands out from the clutter, providing drivers a perfect blend of connected world and a
Ford’s globally renowned incar technology SYNC®
, that was first introduced in India with the EcoSport,
has been upgraded to SYNC®
with Ford AppLinkTM
in the new 2014 Fiesta. This segmentfirst technology
offers unparalleled voice control over smartphone applications to owners, thereby ensuring a safer way to
access content, entertainment and information onthego. The premium sedan will also offer Emergency
Assistance (EA) via SYNC®
“The 2014 Fiesta is a perfect embodiment of the 24/7 connected lifestyle of today’s savvy, confident and
discerning customers. This premium sedan, with its many firsts and innovative features, brings to its
segment clever convenience, outstanding fuel economy, exceptional passenger safety and intuitive incar
technologies. It is set out to elevate customer experience to a new level of engagement and connectivity
while on the move,” added Harris.
A global trendsetter, the 2014 Ford Fiesta delivers a bold new exterior and elegant interiors optimized for
ergonomics. Sporting a host of smart new features such as rainsensing wipers, auto headlamps and
pushbutton start with smart keyless entry, the car moves up several notches to keep drivers indulged with
its clever convenience.
Bold New Exterior, Vibrant Interiors
The 2014 Ford Fiesta is a mélange of aesthetically pleasing and scientifically optimized surfaces that make
the vehicle not just look better but also cut through the air with least resistance. Dominated by Ford’s
marquee trapezoidal front grille, the 2014 Ford Fiesta sports an assertive and confident appearance.
The sleek, lasercut wraparound headlamps sweep back sharply, making a strong visual statement. The
powerdome hood design adds to the assertive appearance of the car. At the back, the tail lamps have
been given more detail to be in harmony with the expressive head lamps.
Keeping functionality at the heart of it, the design of the incar entertainment system is inspired by the
logic of the modern mobile phone. Screens, controls and buttons are placed for optimal ergonomic
positioning and ease of use.
The sedan will be available in six colour options including two absolutely new ones – Golden Bronze and
Even Greater Connectivity
The 2014 Ford Fiesta sets new paradigm for incar technology. Featuring awardwinning SYNC®
, the new 2014 Fiesta enables drivers to stay safely connected with the outside world. .
The introduction of SYNC®
with Ford AppLinkTM
makes the 2014 Ford Fiesta a vehicle of choice for
discerning customers who are recognized for their penchant for technology. Ford AppLinkTM
to keep their hands on the wheel and eyes on the road while choosing music, making phone calls and
controlling their favorite smartphone applications using simple voice commands. From locating a popular
restaurant to staying abreast with cricketing action onthemove or sharing your location, SYNC®
will make it possible through its two Indiaspecific apps explore by MapMyIndia and ESPN
Cricinfo and one global app Glympse. These apps will be available for download on smart phones on
Android and iOS platforms shortly.
Ford is making this advanced automotive technology accessible globally to millions of its customers at
The 2014 Ford Fiesta has been designed to provide high levels of protection and driver support through a
range of advanced active and passive safety features. The premium sedan boasts of a rigid body structure
which offers uncompromised safety. A large part of the vehicle’s structure uses highstrength steel with
ultrastrong boron steel reinforcing several key points. Advanced safety technologies such as Electric
Power Assisted Steering (EPAS) with PullDrift Compensation and the introduction of brandnew rain
sensing wipers and automatic headlights reduce the effort while driving by measuring steering input and
adapting to changing weather and light conditions. Safety is also enhanced by standard front driverside
airbag and Antilock Braking System (ABS) on all variants. These features help customers to remain in
control of the car at all times, especially on slippery roads
The 2014 Ford Fiesta’s safety offerings include Emergency Assistance (EA) via SYNC®
connect vehicle occupants with emergency services following an accident, providing vehicle location and
open line communication.
Peace of mind with low Cost ofOwnership
Years of research, superior materials and the best of engineering bring to the customer a lower cost of
ownership with the 2014 Ford Fiesta. The Fiesta is easyonthepocket because of its affordable spares,
lower costs of service and repairs. Furthermore, Ford India will offer a 1year warranty/ 100,000 km to bolster
the peace of mind that comes with owning the latest Ford. Customers can extend their vehicle warranty up
to three years from date of purchase at affordable rates through Ford Extended Warranty. They can also
avail extended packages such as Scheduled Service plans and Total Maintenance plans. Ford's Service
Holiday is a customized product offering designed to cover Scheduled Service and NonScheduled repairs
up to three years.