The #1 Global Franchise Network, reaching out to 500,000 unique visitors
in 14 countries: India, Ireland, Australia, United
Kingdom, USA, Brazil, Italy, Mexico, Germany, Japan, Canada, France, Spain, New
FranchiseExpo.in Media Plan 2010
Harness the Power of Internet for
Generation High Quality Franchise Leads
FranchiseExpo.in is a part of the world's leading franchise network (FranchiseExpo.com). The Virtual
Franchise Expo, is the most powerful franchise lead generating network in the world today.
Internationally we have roughly 500,000 unique visitors a month and generate tens of thousands of leads
for our advertisers. We are established in 14 countries around the world – Australia, New Zealand,
Brasil, Canada & Quebec, France, Germany, Ireland, Mexico, Spain, UK, USA, Italy, Japan and
now here in India – and we are totally dedicated to delivering you, the Franchisor, the quality and
quantity of leads that you require.
Since 1996, FranchiseExpo.com has been generating quality leads for its exhibitors longer than any
other franchise site. Parent company MFV Expositions (www.mfvexpo.com) is the producer of
the International Franchise Expo, the world’s leading franchise event. Our advertising program delivers
volumes of prospective franchisees and aspiring business owners to the site daily.
FranchiseExpo.in offers an exciting environment where franchisees and franchisors can connect
everyday of the year. Additionally, FranchiseExpo.in offers many educational articles explaining the in
and outs of owning a franchise business to prospective buyers.
FranchiseExpo network is promoted by MFV Expositions at trade events worldwide,
online and through extensive direct mail campaigns. From the International Franchise
Expo, West Coast Franchise Expo, Franchise Expo South and the new Franchise &
Financing Expos, MFV covers the globe.
MFV Expositions Trade Shows in 2010:
April 9 - 11, 2010
Washington, DC International Franch
March 5-7, 2010
Mexico City, Mexico XXX FERIA INT
October 2-4, 2009
Los Angeles, CA the West Coast Fra
January 15-17, 2010
Miami, FL Franchise Expo South ww
February 12-13, 2010
ExCel London, England The UK franc
Now you may like to ask...
Why should we advertise online?
Prospective Franchisees today use a wide variety of tools to research their options when looking for a
Franchise. These include dedicated Franchise Magazines, Franchise websites, Franchise exhibitions and
so on. To fully promote your opportunity and maximise your catchment area, it is beneficial to have a
presence in all media. If you are not already promoting your brand online, there is a good chance that
you are losing out to other Franchises that are. As franchisees seek out to compare, evaluate and
What is FranchiseExpo.in?
FranchiseExpo.in is an affiliate of the global lead generation network as well as a sister
website, Way2Franchise.com. Way2Franchise.com is run by qualified professionals in the franchising
FranchiseExpo.in leverages the established popularity and technology of FranchiseExpo.com to bring
this service into the India marketplace.
FranchiseExpo.in is operated by a group of entrepreneurs in conjunction with MFV Expositions
(organisers of the International Franchise Expo, www.ifeinfo.com - the world's largest franchise event).
The Indian site address is www.FranchiseExpo.in - take a moment now to have a look at the site and see
which companies are already online.
How is FranchiseExpo.in Different?
1. We do not have a highly priced ratecard that we routinely discount down. Our prices are fixed
and for fixed periods of time so that you (and we!) are clear
about what you get at the end.
2. Our account executives work with you to understand your aims and suggest the most effective
campaign for you
3. Our designers work with you, up front, to create a compelling page about your company – that
can be as long or short as you like
4. Our designers are available throughout your campaign to discuss ways to improve the
effectiveness of your page and campaign
5. You can change the wording and images on your page as often as you like, most changes are
turned around within 24 hours
6. Leads arrive instantly and directly in your email inbox, and a history of all leads is available for
you to check at any time through the exhibitor zone area of the site
7. We send out an email newsletter once a week that mentions all featured franchises and all new
companies on the site
8. Enhanced features are available, such as setting up an automatic email responder which can be
used to send out an info pack, by email, as soon as a prospect clicks to request more info. We
can setup and run email campaigns for you which send your message to pre-qualified prospects
9. International campaigns are available at attractive rates – FranchiseExpo now has locally
managed sites in 14 countries.
10. We leverage Social Media effectively, we have groups on Facebook (Facebook Fan Page) and
Linkedin, that have closer to about 500 people each, we are also active on Twitter. Our clients
get the exposure on our social media platforms, thereby enhancing brand recall.
11. We do not filter leads to suit the ones that are of best interest. We pride ourselves in being a
clean and an ethical company, as we receive 35% of traffic as our biggest competitor in this
space. (Refer to Table Below)
India Franchise Portal Rankings
Name Traffic Estimate as per Google Page Rank Check
1. FranchiseIndia.com 234,500 5
2. FranchiseBusiness.in 91,200 4
3. FranchiseExpo.in + 81,500 4 and 2 Respectively
4. FranchiseMart.in 76,600 0
5. FAI.co.in 37,800 5
6. Franchise-Plus.com 35,700 4
7. FranchiseIndia.org NA 4
Traffic Estimate based on: www.TrafficEstimate.com as on 6th November 2009
Google Page Rank: http://www.prchecker.info/check_page_rank.php as on 6th November 2009
The FranchiseExpo.in Packages
One Star Package - a virtual booth for your company.
A page promoting your company's Franchise Opportunity. This page includes text and images in a flexible
template where registered visitors can get in
touch with you with just one click.
Investment: Rs. 18,000 / USD 450 + 10% Service Tax Service Tax Annually
Two Star Package – add a logo on the exhibitor listing.
Stand out from the crowd by adding your logo to the exhibitor listing, this will appear wherever your
company name appears in our directory and search results pages.
(Differentiating Factor: One Star Listing + Logo)
Investment: Rs. 24,000 / USD 650 + 10% Service Tax annually
Three Star Package – become a Featured Franchisor
Your company's logo will appear on the side of most of the pages on the site, including the homepage.
Some pages have a limited number of spots, these are randomly allocated every time the page is loaded.
(Differentiating Factor: Two Star Listing + Home Page Listing as a Featured Franchisor + More Images)
Investment: Rs. 50,500 / USD 1100 + 10% Service Tax annually
Four Star Package – a fixed banner on the FranchiseExpo.in homepage:
Your company logo and short promotional message will appear in a 120x40 pixel banner in the centre of
the homepage – putting your opportunity directly in front of every visitor to the site.
(Differentiating Factor: Three Star Listing + Fixed Position on the Home Page)
Investment: Rs. 120,000 / USD 2600 + 10% Service Tax annually
Five Star Package – the headline banner at FranchiseExpo.in
For companies serious about finding new investors you can step up to the top level, adding a highly
visible animated message which will appear on the home page and certain other pages of the site. As
with the featured franchise logos, this banner will randomly rotate amongst all current advertisers each
time a page is loaded.
(Differentiating Factor: Four Star Listing + Top Position on the Home Page)
Investment: Rs. 2,00,000 / USD 5100 + 10% Service Tax annually
Seven Star Package – the most premium permanent non-rotating position at FranchiseExpo.in
For companies that are looking at not just locating franchisees but also positioning themselves as a
leader in franchising. Currently we have English Express
Investment: Call to discuss
Customised and international campaigns:
Custom campaigns could include special advertising positions, a custom-made virtual booth (that does
not fit the standard template) or anything else that we can put together. We also include Cost-Per-Lead
campaigns, ranging from Rs. 150 to Rs. 500 per lead.
Social Media Package
Includes Promotion on Franchising Groups on Linkedin, Twitter, Facebook and other social sites.
Investment: Rs. 40,000 Annually
Investment: Rs. 20,000 / USD 500 per emailer + 10% Service Tax to be sent to database of 50,000
Investment: Rs. 20,000 for One Lakh Text Messages to Businessmen / Traders and Entrepreneurs
For more information please call:
C/O Trojan Exim Pvt. ltd.
Way2Franchise.com, 4, Readymoney Terrace, 3rd Floor,
167, Dr. Annie Besant Rd. Worli Naka, Mumbai 400 018
T: +91 98206 89725
T: +91 97734 10363
T: +91 98110 60195
T: +91 96633 66901