Franchise Expo In Media Plan 2010


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Find Entrepreneurs, Traders and Businessmen for your Franchise Business. Advertise Now: / +91 97794 10363 / +91 98110 60195

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Franchise Expo In Media Plan 2010

  1. 1. The #1 Global Franchise Network, reaching out to 500,000 unique visitors in 14 countries: India, Ireland, Australia, United Kingdom, USA, Brazil, Italy, Mexico, Germany, Japan, Canada, France, Spain, New Zealand Media Plan 2010 Harness the Power of Internet for Generation High Quality Franchise Leads is a part of the world's leading franchise network ( The Virtual Franchise Expo, is the most powerful franchise lead generating network in the world today. Internationally we have roughly 500,000 unique visitors a month and generate tens of thousands of leads for our advertisers. We are established in 14 countries around the world – Australia, New Zealand, Brasil, Canada & Quebec, France, Germany, Ireland, Mexico, Spain, UK, USA, Italy, Japan and now here in India – and we are totally dedicated to delivering you, the Franchisor, the quality and quantity of leads that you require. Since 1996, has been generating quality leads for its exhibitors longer than any other franchise site. Parent company MFV Expositions ( is the producer of the International Franchise Expo, the world’s leading franchise event. Our advertising program delivers volumes of prospective franchisees and aspiring business owners to the site daily. offers an exciting environment where franchisees and franchisors can connect everyday of the year. Additionally, offers many educational articles explaining the in and outs of owning a franchise business to prospective buyers.
  2. 2. FranchiseExpo network is promoted by MFV Expositions at trade events worldwide, online and through extensive direct mail campaigns. From the International Franchise Expo, West Coast Franchise Expo, Franchise Expo South and the new Franchise & Financing Expos, MFV covers the globe. MFV Expositions Trade Shows in 2010: April 9 - 11, 2010 Washington, DC International Franch March 5-7, 2010 Mexico City, Mexico XXX FERIA INT FRANQUICIAS October 2-4, 2009 Los Angeles, CA the West Coast Fra January 15-17, 2010 Miami, FL Franchise Expo South ww February 12-13, 2010 ExCel London, England The UK franc Now you may like to ask... Why should we advertise online? Prospective Franchisees today use a wide variety of tools to research their options when looking for a Franchise. These include dedicated Franchise Magazines, Franchise websites, Franchise exhibitions and so on. To fully promote your opportunity and maximise your catchment area, it is beneficial to have a presence in all media. If you are not already promoting your brand online, there is a good chance that you are losing out to other Franchises that are. As franchisees seek out to compare, evaluate and explore. What is is an affiliate of the global lead generation network as well as a sister website, is run by qualified professionals in the franchising business. leverages the established popularity and technology of to bring this service into the India marketplace. is operated by a group of entrepreneurs in conjunction with MFV Expositions (organisers of the International Franchise Expo, - the world's largest franchise event). The Indian site address is - take a moment now to have a look at the site and see which companies are already online.
  3. 3. How is Different? 1. We do not have a highly priced ratecard that we routinely discount down. Our prices are fixed and for fixed periods of time so that you (and we!) are clear about what you get at the end. 2. Our account executives work with you to understand your aims and suggest the most effective campaign for you 3. Our designers work with you, up front, to create a compelling page about your company – that can be as long or short as you like 4. Our designers are available throughout your campaign to discuss ways to improve the effectiveness of your page and campaign 5. You can change the wording and images on your page as often as you like, most changes are turned around within 24 hours 6. Leads arrive instantly and directly in your email inbox, and a history of all leads is available for you to check at any time through the exhibitor zone area of the site 7. We send out an email newsletter once a week that mentions all featured franchises and all new companies on the site 8. Enhanced features are available, such as setting up an automatic email responder which can be used to send out an info pack, by email, as soon as a prospect clicks to request more info. We can setup and run email campaigns for you which send your message to pre-qualified prospects 9. International campaigns are available at attractive rates – FranchiseExpo now has locally managed sites in 14 countries. 10. We leverage Social Media effectively, we have groups on Facebook (Facebook Fan Page) and Linkedin, that have closer to about 500 people each, we are also active on Twitter. Our clients get the exposure on our social media platforms, thereby enhancing brand recall. 11. We do not filter leads to suit the ones that are of best interest. We pride ourselves in being a clean and an ethical company, as we receive 35% of traffic as our biggest competitor in this space. (Refer to Table Below) India Franchise Portal Rankings Name Traffic Estimate as per Google Page Rank Check 1. 234,500 5 2. 91,200 4 3. + 81,500 4 and 2 Respectively 4. 76,600 0 5. 37,800 5 6. 35,700 4 7. NA 4 Source:
  4. 4. Traffic Estimate based on: as on 6th November 2009 Google Page Rank: as on 6th November 2009 The Packages One Star Package - a virtual booth for your company. A page promoting your company's Franchise Opportunity. This page includes text and images in a flexible template where registered visitors can get in touch with you with just one click. Investment: Rs. 18,000 / USD 450 + 10% Service Tax Service Tax Annually Two Star Package – add a logo on the exhibitor listing. Stand out from the crowd by adding your logo to the exhibitor listing, this will appear wherever your company name appears in our directory and search results pages. (Differentiating Factor: One Star Listing + Logo) Investment: Rs. 24,000 / USD 650 + 10% Service Tax annually Three Star Package – become a Featured Franchisor Your company's logo will appear on the side of most of the pages on the site, including the homepage. Some pages have a limited number of spots, these are randomly allocated every time the page is loaded. (Differentiating Factor: Two Star Listing + Home Page Listing as a Featured Franchisor + More Images) Investment: Rs. 50,500 / USD 1100 + 10% Service Tax annually Four Star Package – a fixed banner on the homepage: Your company logo and short promotional message will appear in a 120x40 pixel banner in the centre of the homepage – putting your opportunity directly in front of every visitor to the site. (Differentiating Factor: Three Star Listing + Fixed Position on the Home Page) Investment: Rs. 120,000 / USD 2600 + 10% Service Tax annually Five Star Package – the headline banner at For companies serious about finding new investors you can step up to the top level, adding a highly visible animated message which will appear on the home page and certain other pages of the site. As with the featured franchise logos, this banner will randomly rotate amongst all current advertisers each time a page is loaded. (Differentiating Factor: Four Star Listing + Top Position on the Home Page) Investment: Rs. 2,00,000 / USD 5100 + 10% Service Tax annually Seven Star Package – the most premium permanent non-rotating position at (Already Sold) For companies that are looking at not just locating franchisees but also positioning themselves as a leader in franchising. Currently we have English Express Franchise Opportunity Investment: Call to discuss Customised and international campaigns: Custom campaigns could include special advertising positions, a custom-made virtual booth (that does not fit the standard template) or anything else that we can put together. We also include Cost-Per-Lead campaigns, ranging from Rs. 150 to Rs. 500 per lead. ADD ONS
  5. 5. Social Media Package Includes Promotion on Franchising Groups on Linkedin, Twitter, Facebook and other social sites. Investment: Rs. 40,000 Annually Emailer: Investment: Rs. 20,000 / USD 500 per emailer + 10% Service Tax to be sent to database of 50,000 people. SMS Blasts: Investment: Rs. 20,000 for One Lakh Text Messages to Businessmen / Traders and Entrepreneurs For more information please call: MUMBAI Dhawal Shah C/O Trojan Exim Pvt. ltd., 4, Readymoney Terrace, 3rd Floor, 167, Dr. Annie Besant Rd. Worli Naka, Mumbai 400 018 T: +91 98206 89725 Devang Chavda T: +91 97734 10363 DELHI Neha Baid T: +91 98110 60195 BENGALURU Ajay Gupta T: +91 96633 66901