C ombined final dio's concept cafe & restro barDocument Transcript
Brief Description of our Current Property -Dio’sThe genesis of the name Dio lies in the pronunciation of the word Tardeo, as Tardio bytravelers. Our inspiration has been these bon-vivant travelers, a community of differentraces that have enriched south-Mumbai’s culture.This theme banquet lounge on the 5th floor located in Central Bombay at Tardeo veryclose to AC market is a blend of gold, lime green, fusia pink and chocolate brown Colors.A fusion of stimulating shades; French windows that overlook a beautiful skyline; anopen-air terrace for moonlight theme, all of it merges to create an unforgettable partyambience.With a Moroccan Mediterranean theme, the lounge is essentially divided into 3 areas:• South terrace & Moroccan Congo sitting area with a capacity of around 150 pax• Enclosed lounge and dance area with a capacity of 175 pax• North terrace & food service area with a capacity of around 150 pax.One of the most unique features of the lounge is the availability of both an open terraceand an enclosed lounge which is a rare feature in Mumbai city. The availability of ampleparking space and valet service further leaves you with no worries as you set out for anight of fun and pleasure.Let your guests enjoy a choice of various cuisines from Indian, Continental, Pan Asian,Mexican, and Oriental & Lebanese. We have live counters that cooks up a delicacy to
each guests tastes. A sizzling barbeque, tepaniyaki or any dish desired is made rightbefore your eyes.Dio is just the ideal setting for...• Individual Private Parties (Sangeets, Cocktails, Engagements, Tikka Ceremony’s)• Corporate (Annual Parties, Staff Motivational Parties)• Product Launch• Conferences/Seminars/Interviews• Walk around Fashion Show’s• Art/Jewellery/Designers Private Exhibitions• Brunches• Photo & Modeling Shoots• Cooking ShowsIts just the right place for corporate conferences too, as the environment stimulates out-of-the-box ideas. Whatever the kind of event you wish to organize leave it to our eventmanagers to make it perfect. We even give you a choice of international hosts to addmore buzz to your party.At Dios we make parties memorable.Now we at Dios are proceeding further to convert this fantastic banquet into a Multi-Facet Venue i.e. A Restro bar [Combination of Lounge, Restaurant & Banqueting]across the city as well as the Country.We are very interested to be associated with your organization, and in thatconnection please find the suggested 2 unique concepts for your perusal.Concept Note for a Café Concept • The main idea is…TO CREATE A UNIQUE CONCEPT OF A FULL FLEDGED CAFÉ ATTACHED TO GYMS, SPAS & HEALTH CLUBS.. • The plan is to convert the Outdoor/Terrace area next to the Gymnasium /Spa / Fitness Centre into Cafe combining the concept of a Dietary /Nutritious foods, having a very REFRESHING ,YUPPY & FUNKY AMBIENCE … • The whole look would be up market & yuppy to target various segments of society that come to your gymnasium as well as the local crowd. • Looking at the concept of people having small refreshment after working out…..Also looking at creating a Lounge type area for people who like to spend time relaxing themselves Value adding the concept of Subways, Juices, Salads etc... I.e. Diet foods & Nutrition foods concept mainly targeting the all fitness freaks. • The place would need a Re-Vamp to look like a Café that would attract foodies as well as a other target audience who are diet conscious too….This revamp is necessary to be able to create a buzzzzzzz in the market …stating
that there’s a new conceptual venue in Mumbai, with a different look & a different concept. So let’s try it out… • The area would be open for one and all & not only the members of the Spa/Gymnasium. The area would also be open to anyone who would walk into the premises. The advantage is that we would generate double revenue by targeting members as well as non members which would be beneficial to both of us in terms of revenue generation.Target Audience/MarketThe clients/segments that we would look at targeting are as mentioned below • Office Goers from the local area & even from other neighboring areas • Regular Teenagers frequenting Barista /Café Day • HNI’s • Corporate Parties…with health/gym as a background for the theme • Children’s Parties -Terrace Area • Adult Parties -Terrace Area • Sunday Brunches -Terrace Area • Corporate Lunches -Terrace Area • Social Events in terms of small Kitty Parties, Get-togethers etc… -Terrace Area • Special events...Events that will increase overall traffic outside the Gym area like Holi event, Christmas event, new years, valentine... which would help to promote as well as market the area. • Call Centre Employees /Teenagers. • Home Delivery’s • Take outs • Branding/Hoarding • Corporate Off lunches/ParcelsCuisine • Keeping the target audience in mind and location of the venue, the cuisine we and the entire team at Dios are looking at is Fast Foods like Sandwiches, Burgers, Juices, Grilled foods etc… This concept is just catching up taking into consideration that a large amount of people are getting Diet Conscious. • The menu would be so planned that it would be classy as well as target oriented. • Menu would be so planned to serve Salads, Sandwiches, Burgers and Bread along with Tea/Coffee/Juices… It would comprise of snacky as well as full fledged mealsFinancials: • The financial budget plan is attached (excel sheet) for your perusal…..
Target Area for Association IN MUMBAI: Bandra, Andheri, Khar, Vile Parle, Santacruz, Goregaon, Kandivli, Borivali Target Area for Association OUT OF MUMBAI: in cities like Nashik, Pune,Concept Note For Resto bar [Combination Goa Nagpur, Hyderabad, Chennai, Delhi and of Lounge, Restaurant & Banqueting]Concept Note for a Resto Bar Concept • The main idea is …TO CREATE A MULTI FACET VENUE...COMBINING A LOUNGE , RESTAURANT & BANQUETS , SERVING WORLD CUISINES, BUT THE RESTAURANT SPECIALIZING IN GRILLED & BARBEQUED FOODS, THE LOUNGE SERVICING THE NEED FOR QUENCHING ONES THIRST AND COMBINED WITH BANQUETS FOR THE PARTY THROWERS.. • The plan is to convert Imperial Tadka (restaurant on the ground floor & the terrace on the top floor) into a multi -facet venue combining the concept of a Lounge bar, a restaurant and a banquet venue to give it a Resto Bar feel. • The whole look would be classy, up market to target various segments of society. • Conversion of the terrace area for cocktails and parties…..Terrace could be offered for happy hours from 1800hrs-2100hrs as an Open Air Café. Value adding the concept of B & B i.e. Barbeque and Beers concept mainly targeting the yuppie youth office goers on their way home • The place would need a Re-Vamp to look like a European Pub / Café that would attract foodies as well as other target audience….This revamp is necessary to be able to create a buzzzzzzz in the market …stating that there’s a new venue in Mumbai. With a different look & a different cuisine. So let’s try it out…Target AudienceThe clients/segments that we would look at targeting are as mentioned below • Office Goers from the local area & even from other neighboring areas • Regular Party Goers • HNI’s from the local area & even from other neighboring areas • Corporate Parties • Children’s Parties • Adult Parties • Wedding Functions like Sangeets, cocktail parties etc... • Sunday Brunches • Social Events.
• Special events...Exhibitions that’s will increase overall traffic flow at the mall, holi event, Christmas event, new years, valentine... • Wedding receptions & wedding related events • Mall Frequenters & Sports bar clientele • Call Centre Employees /Teenagers. • Corporate & other Lunches • Home Delivery’s • Take outs • Branding/Hoarding • Corporate Off lunches/Parcels • Conferences/seminars • Kitty/children parties • Dinner (weekdays) • Dinner (weekends) • Lounge & Bar(weekdays) • Lounge & Bar(weekends) • ODC • Parties (terrace/Restro Bar) • Open Air Café (happy hours during 6 to 9 pm) • ShoppersSpecial events & weddings: • Our sister concern Event factory would conceptualize and execute special events for special dedicated days ………Christmas, New years, Valentines, Holi event, fashion & food event • Vivaah …another sister concern would work towards diverting traffic from the enquiries that they receive for functions that can be accommodated on the terrace as well as at the restaurant. The terrace will usually take care of receptions, cocktails etc whereas the hard core partying can be operated from the restaurant /lounge...Cuisine • Keeping the target audience in mind and location of the venue, the cuisine we and the entire team at Dios are looking at is World Barbeque and Grilled foods…Your kitchen is also well equipped to handle this cuisine… • This concept is very popular in New York, Manhattan called “Churrasscharia”. • The menu essentially would comprise of Barbeque & Grilled foods from different continents of the world like Lebanese, European, Oriental, Japanese and Indian Cuisine. • Menu would be so planned to serve Curries, Salads, Rice and Bread along with desserts for each of the continents.Financials:
• The financial budget plan is attached (excel sheet) for your perusal…..Target Area for Association IN MUMBAI: Bandra, Andheri, Khar, Vile Parle,Santacruz, Goregaon, Kandivli, BorivaliTarget Area for Association OUT OF MUMBAI: in cities like Nashik, Pune,Nagpur, Hyderabad, Chennai, Delhi and Goa