Belmonte Clothing Franchise Presentation Franchise Expo In

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Belmonte Retail Clothing and Apparel Franchise Opportunity

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Belmonte Clothing Franchise Presentation Franchise Expo In

  1. 1. Clothing and Apparel Retail Franchise Opportunities
  2. 4. READY TO WEAR ….
  3. 5. BRAND POSITIONING <ul><li>ENGAGING EXPERIENCE </li></ul><ul><ul><li>(DECOR, SERVICE, ENVIRONMENT) </li></ul></ul><ul><li>CONTEMPORARY PRICE POINTS </li></ul><ul><ul><li>(LOWER PRICE THAN OTHER MARKET EQUIVALENT = HIGHER TURN OVER PER SQUARE FOOT) </li></ul></ul><ul><li>FASHION VALUE FOR MONEY </li></ul><ul><ul><li>(TRENDS AND FASHION... BETTER THAN MOST IN REGULAR MARKET) </li></ul></ul><ul><li>QUICK RESPONSE </li></ul><ul><ul><li>(FASTER FASHION... CLOSER RELATIONSHIP WITH DESIGN AND CONSUMER, NARROW DESIGN TO CONSUMER WINDOW) </li></ul></ul><ul><li>INDIAN-ISED GLOBAL AESTHETIC </li></ul><ul><ul><li>(SAME LOOKS AS GLOBAL BRANDS ENHANCED WITH AN INDIAN FLAIR) </li></ul></ul>
  4. 6. CONSUMER PROFILE <ul><li>DEMOGRAPHIC </li></ul><ul><ul><li>MIDDLE CLASS MALE , 21-35 YEARS, SEC A/B </li></ul></ul><ul><ul><li>METRO AND SUB-METRO BASE </li></ul></ul><ul><li>PSYCHOGRAPIC </li></ul><ul><ul><li>SEEKS VALUE FOR MONEY </li></ul></ul><ul><ul><li>ASPIRES AND STRIVES FOR BETTER LIFE </li></ul></ul><ul><ul><li>SUCCESS IS IMPORTANT TO HIM </li></ul></ul><ul><ul><li>FASHION CONSCIOUS AND IS INFLUENCED BY CELEBRITIES </li></ul></ul><ul><ul><li>STEPPING INTO THE PROFESSIONAL WORLD AND REINVENTING HIS PERSONA </li></ul></ul>
  5. 7. PRODUCT ARCHITECTURE <ul><li>CLASSIC - CORE & BASIC+ </li></ul><ul><li>FASHION - LOOK & COLLECTION DRIVEN / MUST HAVE ENSEMBLE </li></ul><ul><li>NICHE - “SRK” LINE – SPECIAL OCCASION </li></ul><ul><li>STRATEGY - ADDRESS TOTAL WARDROBE SOLUTIONS </li></ul><ul><li>- DELIVER AFFORDABLE AND FAST FASHION </li></ul>
  6. 8. AW - 09
  7. 9. AW - 09
  8. 10. AW - 09
  9. 12. PREVIEW – SS 10
  10. 13. MARKETING & RETAIL
  11. 14. STRATEGY – MKTG. <ul><li>PERSISTENT ADVERTISING </li></ul><ul><ul><li>DRIVE RECALL AND AWARENESS </li></ul></ul><ul><ul><li>BUILD IMAGERY </li></ul></ul><ul><li>EXPAND ROLE OF PR </li></ul><ul><ul><li>PRODUCT EXPOSURE THROUGH FASHION EDITORIALS AND GIVE AWAY PROGRAMS </li></ul></ul><ul><li>CUSTOMER RELATIONSHIP MANAGEMENT </li></ul><ul><li>EVENTS </li></ul><ul><ul><li>CREATE A BUZZ AROUND THE BRAND </li></ul></ul><ul><ul><li>IPL – KOLKATA KNIGHT RIDERS </li></ul></ul>
  12. 16. CAMPAIGNS <ul><li>PRODUCT DRIVEN </li></ul><ul><li>LOOK DRIVEN </li></ul><ul><li>BRAND AMBASSADOR </li></ul>
  13. 19. BRAND AMBASSADOR
  14. 20. MEDIA <ul><li>MULTIMEDIA </li></ul><ul><ul><li>TELEVISION </li></ul></ul><ul><ul><li>PRESS </li></ul></ul><ul><ul><li>OUTDOOR </li></ul></ul><ul><ul><li>CINEMA / MULTIPLEXES </li></ul></ul>
  15. 21. RETAIL <ul><li>DESIGN </li></ul><ul><ul><li>NEW DESIGN ROLL OUT </li></ul></ul><ul><ul><li>INTERNATIONAL ARCHITECT </li></ul></ul><ul><ul><li>MAKEOVER OF EXISTING STORES </li></ul></ul><ul><ul><li>CONCEPT STORE </li></ul></ul><ul><li>EXPANSION </li></ul><ul><ul><li>COMPANY STORES </li></ul></ul><ul><ul><li>FRANCHISE STORES </li></ul></ul><ul><ul><li>LARGE DEPARTMENTAL STORES </li></ul></ul>
  16. 22. RETAIL EXISTING
  17. 23. RETAIL EXISTING
  18. 24. RETAIL EXISTING
  19. 27. Presence in Large format stores
  20. 28. TEAMS - DEDICATED <ul><li>FUNCTIONAL </li></ul><ul><ul><li>PRODUCT </li></ul></ul><ul><ul><li>SUPPLY CHAIN </li></ul></ul><ul><ul><li>DESIGN </li></ul></ul><ul><ul><li>SOURCING </li></ul></ul><ul><li>BUSINESS </li></ul><ul><ul><li>SALES </li></ul></ul><ul><ul><li>RETAIL </li></ul></ul><ul><ul><li>MIX OF YOUTH AND EXPERIENCE </li></ul></ul>

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