Search Engine Optimization (A Unit of DR Infosoft Pvt. Ltd.)
Search Engine Optimization (SEO) <ul><li>How to Optimize a Web Page ? </li></ul><ul><li>Search engine optimization is an a...
`~!--~!-~ (A Unit of DR Infosoft Pvt. Ltd.) On-Page Optimization <ul><li>For On Page Optimization we work on the following...
(A Unit of DR Infosoft Pvt. Ltd.) Off-Page Optimization <ul><li>For Off Page Optimization we work on the following: </li><...
(A Unit of DR Infosoft Pvt. Ltd.) Meta Tag <ul><ul><li>The TITLE tag </li></ul></ul><ul><ul><li>Heading (H) tags </li></ul...
(A Unit of DR Infosoft Pvt. Ltd.) Keywords Research
(A Unit of DR Infosoft Pvt. Ltd.) Keywords Research
(A Unit of DR Infosoft Pvt. Ltd.) Content Plan :   Staffing recommendations. CMS Customization. Metadata plan. Marketing /...
(A Unit of DR Infosoft Pvt. Ltd.) Heading Tag (h1 Tag) Level 1 Heading tag <h1> Level 2 Heading tag <h2> Level 3 Heading t...
(A Unit of DR Infosoft Pvt. Ltd.) Anchor Text
(A Unit of DR Infosoft Pvt. Ltd.) Alt Tag Not recommended HTML image code: <IMG SRC=&quot;rankingpicture.jpg&quot;> Recomm...
(A Unit of DR Infosoft Pvt. Ltd.) Sitemap India Tour Package Rajasthan Tours Kerala Tour ITP 02 ITP  01 ITP 03 ITP 04 ITP ...
(A Unit of DR Infosoft Pvt. Ltd.) RSS <?xml version=&quot;1.0&quot; encoding=&quot;iso-8859-1&quot;?> <rss version=&quot;1...
(A Unit of DR Infosoft Pvt. Ltd.) Article Submission
(A Unit of DR Infosoft Pvt. Ltd.) Blog Submission
(A Unit of DR Infosoft Pvt. Ltd.) Social Bookmaking
(A Unit of DR Infosoft Pvt. Ltd.) Press Release
(A Unit of DR Infosoft Pvt. Ltd.) Basic Thing of the SEO Process Search engine optimization is important because :   It im...
(A Unit of DR Infosoft Pvt. Ltd.) Submit <ul><li>Submit to five groups of directories:   </li></ul><ul><ul><li>Dmoz.org an...
(A Unit of DR Infosoft Pvt. Ltd.) e Trade Services  (A Unit of DR Infosoft Pvt. Ltd.) <ul><li>Head Office:   </li></ul><ul...
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SEO (Search Engine Optimization)

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Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

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SEO (Search Engine Optimization)

  1. 1. Search Engine Optimization (A Unit of DR Infosoft Pvt. Ltd.)
  2. 2. Search Engine Optimization (SEO) <ul><li>How to Optimize a Web Page ? </li></ul><ul><li>Search engine optimization is an activity to achieving higher rankings for specific keywords on search engines such as Google. Increase Visibility in Google. </li></ul><ul><li>Search Engine Optimization is a two part process : </li></ul><ul><li>Firstly it is important to make sure that the major search engines know what keywords you would like your pages to rank for, this is done using &quot;On-Page&quot; Search Engine Optimization. </li></ul><ul><li>Secondly the search engines need to know how popular your page is. This is called &quot;Off-Page&quot; Search Engine Optimization. </li></ul>(A Unit of DR Infosoft Pvt. Ltd.)
  3. 3. `~!--~!-~ (A Unit of DR Infosoft Pvt. Ltd.) On-Page Optimization <ul><li>For On Page Optimization we work on the following: </li></ul><ul><ul><li>Keywords Research </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Meta Tag </li></ul></ul><ul><ul><li>Heading Tag </li></ul></ul><ul><ul><li>Anchor Text </li></ul></ul><ul><ul><li>Alt Tag </li></ul></ul><ul><ul><li>Site Map </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Site Design </li></ul></ul><ul><ul><li>Page Size </li></ul></ul><ul><ul><li>Avoid the Sandbox </li></ul></ul>
  4. 4. (A Unit of DR Infosoft Pvt. Ltd.) Off-Page Optimization <ul><li>For Off Page Optimization we work on the following: </li></ul><ul><ul><li>Directory Submission </li></ul></ul><ul><ul><li>Article Submission </li></ul></ul><ul><ul><li>Blog Submission </li></ul></ul><ul><ul><li>Forum Posting </li></ul></ul><ul><ul><li>Social Bookmaking </li></ul></ul><ul><ul><li>Social Network Creation </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Classified Submission </li></ul></ul><ul><ul><li>Blog Commenting </li></ul></ul><ul><ul><li>Foreign Directory Submission </li></ul></ul>
  5. 5. (A Unit of DR Infosoft Pvt. Ltd.) Meta Tag <ul><ul><li>The TITLE tag </li></ul></ul><ul><ul><li>Heading (H) tags </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>Keywords </li></ul></ul>Heading (H) Tags TITLE Tag Keywords Description
  6. 6. (A Unit of DR Infosoft Pvt. Ltd.) Keywords Research
  7. 7. (A Unit of DR Infosoft Pvt. Ltd.) Keywords Research
  8. 8. (A Unit of DR Infosoft Pvt. Ltd.) Content Plan : Staffing recommendations. CMS Customization. Metadata plan. Marketing / ad model. Migration plan Content Lifecycle Maintain : Advisory role with client. Create QC plan for periodic auditing / weeding of live content . Use analytics to determine areas of success & failure 01 02 Create : Asset Production Copy Production QA (Compliance with brand / SEO) Create Governance model 03 04 05 Audit : Content stakeholder interviews. Competitive analysis Objective analysis & evaluation of content environment.. * Site, * Pertner Content, * Sister / Parent Sites Strategy : Determine topical ownership areas & taxonomy. Establish content program & production process, Content Sourcing Plan, Voice and Brand Definition
  9. 9. (A Unit of DR Infosoft Pvt. Ltd.) Heading Tag (h1 Tag) Level 1 Heading tag <h1> Level 2 Heading tag <h2> Level 3 Heading tag <h3>
  10. 10. (A Unit of DR Infosoft Pvt. Ltd.) Anchor Text
  11. 11. (A Unit of DR Infosoft Pvt. Ltd.) Alt Tag Not recommended HTML image code: <IMG SRC=&quot;rankingpicture.jpg&quot;> Recommended HTML image code: <IMG SRC=“rankingpicture.jpg” ALT=&quot;SEO Services&quot;>
  12. 12. (A Unit of DR Infosoft Pvt. Ltd.) Sitemap India Tour Package Rajasthan Tours Kerala Tour ITP 02 ITP 01 ITP 03 ITP 04 ITP 05 ITP 06 ITP 07 RT 02 RT 01 RT 03 RT 04 RT 05 RT 06 RT 07 KT 02 KT 01 KT 03 KT 04 KT 05 KT 06 KT 07
  13. 13. (A Unit of DR Infosoft Pvt. Ltd.) RSS <?xml version=&quot;1.0&quot; encoding=&quot;iso-8859-1&quot;?> <rss version=&quot;1.0&quot;> <channel> <title>Tours and Travels in India, Travel Tour, India Travel Tour Packages, India Travel Tours</title> <description>India Travel Tours offers travel to india, travel in india, tours to india, travels in india, travel to india, travel in india, tour packages in india, tourism in india, india travel, india tour packages. </description> <link>http://www.indiatraveltours.net/rss.xml</link> <language>en-us</language> <item> <title>Travel Packages in India, Tours and Travels in India, Luxury Travel in India, Travel to India</title> <description>India Travel - Trip selecting is a difficult task, Find Cheapest Deals on India Tours Package, India Tourism Guide, India Travel Tourism, India Travel Package, India Tour Packages, Tours to India, North India Tours.</description> <link>http://www.indiatraveltours.net</link> </item> </channel> </rss>
  14. 14. (A Unit of DR Infosoft Pvt. Ltd.) Article Submission
  15. 15. (A Unit of DR Infosoft Pvt. Ltd.) Blog Submission
  16. 16. (A Unit of DR Infosoft Pvt. Ltd.) Social Bookmaking
  17. 17. (A Unit of DR Infosoft Pvt. Ltd.) Press Release
  18. 18. (A Unit of DR Infosoft Pvt. Ltd.) Basic Thing of the SEO Process Search engine optimization is important because : It improves the volume and quality of traffic to a web site from search engines. Do you want to put your website in the high ranking? Here are some tips you have to consider: Website Optimization = Content + Links = High Ranking
  19. 19. (A Unit of DR Infosoft Pvt. Ltd.) Submit <ul><li>Submit to five groups of directories: </li></ul><ul><ul><li>Dmoz.org and Yahoo (local, such as Yahoo.co.uk, or Yahoo.ca, etc… if you can). </li></ul></ul><ul><ul><li>Find directories in your field and get into them. Pay if you must, but only if the price is reasonable. </li></ul></ul><ul><ul><li>Local directories that relate to your country or region. </li></ul></ul><ul><ul><li>Any other directories that would be appropriate. </li></ul></ul><ul><ul><li>If you are targeting the local market, make sure that you are in the Yellow Pages and Superpages (because search engines use these listings to power local searches) </li></ul></ul>
  20. 20. (A Unit of DR Infosoft Pvt. Ltd.) e Trade Services (A Unit of DR Infosoft Pvt. Ltd.) <ul><li>Head Office: </li></ul><ul><ul><li>Address : 544 B, Ground Floor, Shiv Arcade, Mayur Vihar, P- 1, Delhi 110091 </li></ul></ul><ul><ul><li>Phone No. : +91-11- 22758076 / +91-11- 43024997 </li></ul></ul><ul><ul><li>Mobile No. :   +91- 9871635413 /+91- 9891390545 </li></ul></ul><ul><ul><li>Fax No. : +91-11-43024997 </li></ul></ul><ul><ul><li>Email Id : [email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Website : www.etradeservices.com </li></ul></ul>
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