Mot  snap shots of a long journey
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Mot snap shots of a long journey

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Presented at IBMT Bangalore in a group discussion on management education.

Presented at IBMT Bangalore in a group discussion on management education.

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  • 1. MOT- snap shots from a long journey A.S.Rao indiainvents@hotmail.com SSRN Author
  • 2. MOT – dominant themes• Technology transfer• R&D management• Triple Helix• IPR• Knowledge management• Innovation strategy• Incubation• Open innovation• Innovation cluster• MOT- curriculum
  • 3. Technology transfer• Developed economies theme- transfer of technology from research institutes-at precompetitive stage- differentiation built on the base of generic technology- TLC, Dominant Design.• Developing country theme- transfer of manufacturing technology from another manufacturing firm- at maturity stage, post product & process innovation, packaged joint ventures.
  • 4. International Technology Transfer• ESCAP/ UNIDO lead with programs/ publication on unbundling technology, negotiation, absorption , adaptation and improvement.• Japanese and Korean models popular as cases.• AIMA offered MOT distance education. `Management of Technology Change’ probably first Indian authored book used as text.
  • 5. R&D Management• Technology wars in Triad economies – heavy investment in R&D, concern about product failures, tools-Stage- gate model , port folio management, technology forecasting,• Indian version of Stage-gate model proposed.• Cases on Technology Forecasting prepared by DRDO
  • 6. launch trialtestingdevelopment Scenario writing scanning
  • 7. launch trialtestingdevelopment Scenario writing scanning
  • 8. Triple Helix model• Industry- academic-government partnership – focus on transfer of tacit knowledge on continuous basis- changes in IP ownership model in US universities, spin off ventures Vs License. Emergence of technology parks• S&T parks established in India – not successful. Large scale University park established at IITM and closed at Central University,Hyderabad
  • 9. IPR• TRIPs, changes in patent act,• Patent, Trademark, Copyright, Design, IC Layout, Geographical Indications, Trade secret,• TRIZ• Intellectual Assets management
  • 10. COVERING PATENT INFRINGEMENT RISKS IN TECHNOLOGY TRANSFER AGREEMENTS A.S.Rao 10
  • 11. Knowledge management• DOT com boom- Technology becomes Information Technology,• IT enabled Knowledge Management, learning Organisation, capture of routines for competitive advantage, Hype models• Indian delivery models of IT solutions,
  • 12. Knowledge generation-tacit mode
  • 13. ROUTINESROUTINES MOBILISED LEARNING BEST PRACTICE
  • 14. Innovation strategy• First mover advantage,• Fast second strategy,• Creativity tools,• Front end fuzziness,• Technology acceptance model
  • 15. Technology Acceptance Model (TAM) Perceived Ease of Adoption Attitude towards Adoption Perceived Utility
  • 16. PERSONAL Extrinsic Factors Ease of motivation-age-qualification use -perceived usefulness-prior experience -- enhancingwith technology/ power/ personalsupplier firm benefits Attitude Apprehen towards Intrinsic siveness adoption Technology motivation -tested / proven - excitement in - new the novelty -professional needs Supplier firm specific factors User firm specific -prior experience with factors user -prior experience with -complementary assets supplier firm -image -technology gap/ -deal making options capability -training/ purchase practices -organisational culture Socio-economic factors Social pressure -national innovation policy - climate for networking -security net -nationalistic feelings -respect for knowledge
  • 17. Incubation model• Start-ups – silicon valley models• Importance of risk capital-Angel investors, venture capitalists, start-up valuation, exit plans,• TePP created pathways
  • 18. Fig 2:TePP Innovation Funnel500 Commercializati0 on of InnovationI 917 792 123 57D Diffusion byE ImitationAS 1st Level TePP Successfully Appropriation & Screening Screening Completed Scale-up Committee limitation Creativity Innovation Phase Diffusion Phase Phase
  • 19. Open innovation• Tapping global talent,• P&G connect model, Open Innovation theory• Grand challenges,• Idea/ innovation competitions taken on large scale
  • 20. Innovation clusters• Networking theory,• Industrial clusters,• Innovation clusters,• Buzz Vs Global pipeline
  • 21. MOT – as strategy subject• Globalization and technology change,• Intellectual assets management,