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A Brief, Very Brief, Introduction to Task Based Models Indi Young [email_address] user experience design & research
What is a Mental Model?
What is a Mental Model? Fill coffee maker with water Take first glorious sip Go to cafe for beans Grind beans Clean out fi...
What a Mental Model Diagram Looks Like <ul><li>Collections of tasks organized in a skyline horizon chart </li></ul><ul><li...
You can use a mental model to define a product
Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak...
 
Ah Ha!
Three Classes of Research Software Structure Information Architecture Content Location Contextual Information Contextual M...
<ul><li>Building  product improvements  based on  </li></ul><ul><li>Preference Research   </li></ul><ul><li>is like  </li>...
Glossy Kitchen Advertisement
Define the Groups by Task <ul><li>Movie-goers: </li></ul>80-year-old grandmother 17-year-old teenage boy
Possible Segment Names from Other Workshops <ul><li>Movie Buff, Expert </li></ul><ul><li>Singles Scene, Dating Couples, Hu...
Create a Dynamic Screener
Dynamic Screener - Bottom
Non-Directed Interviews <ul><li>Six Rules </li></ul><ul><ul><ul><ul><li>Do, not Feel </li></ul></ul></ul></ul><ul><ul><ul>...
Interviews: Transcript After
Phone  vs.  Face-to-Face Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak... Ya...
<ul><li>Task Analysis = Combing + Grouping </li></ul>
Combing <ul><li>Pull from the transcript: </li></ul><ul><li>Tasks </li></ul><ul><li>Implied Tasks </li></ul><ul><li>Third ...
Combing <ul><li>VERB + NOUN </li></ul><ul><li>(walk the dog) </li></ul><ul><li>(buy popcorn) </li></ul>
Grouping <ul><li>Notice  patterns . </li></ul><ul><li>Group  similar tasks together. </li></ul><ul><li>Name  the group bas...
Task Analysis: Task Table
Task Analysis: Outline View
<ul><li>Consists of:  Tasks </li></ul><ul><li>The individual tasks that people perform when attempting to achieve a larger...
<ul><li>Consists of:  Task Groups </li></ul><ul><li>Tasks for the same goal grouped together </li></ul>Mental Model: What ...
<ul><li>Consists of:  Mental Spaces </li></ul><ul><li>The set of goals which together form a complete activity </li></ul>M...
Mental Model: How It is Used <ul><li>Later: Existing site content from audit is “slotted” underneath to show where current...
Mental Model: Horizon Chart –or- City Skyline <ul><li>Shows where the existing tool succeeds in meeting these goals, where...
Time Out: Check Your Audience Segments <ul><li>Re-examine and verify/validate audience segments </li></ul><ul><ul><li>Adju...
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A Brief, Very Brief, Introduction to Task Based Models

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presentation for user reseach friday in San Francisico
also see http://www.rosenfeldmedia.com/books/alignment/

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  • Transcript of "A Brief, Very Brief, Introduction to Task Based Models"

    1. 1. A Brief, Very Brief, Introduction to Task Based Models Indi Young [email_address] user experience design & research
    2. 2. What is a Mental Model?
    3. 3. What is a Mental Model? Fill coffee maker with water Take first glorious sip Go to cafe for beans Grind beans Clean out filter Find clean mug Wipe up counter Measure and scoop grounds
    4. 4. What a Mental Model Diagram Looks Like <ul><li>Collections of tasks organized in a skyline horizon chart </li></ul><ul><li>Three levels  Task, Tower, and Mental Space </li></ul>
    5. 5. You can use a mental model to define a product
    6. 6. Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yak yak kak yak yak yak yak yak yak yak yak yak yak...
    7. 8. Ah Ha!
    8. 9. Three Classes of Research Software Structure Information Architecture Content Location Contextual Information Contextual Marketing Gap Analysis Task Interviews Contextual Inquiry Surveys Conceptual How things get done Interaction Design Interaction Flow Page Layout Nomenclature Prototypes Usability Testing Log Analysis Customer Feedback Card Sorting Ability What is understood or accomplished with a tool Visual Interpretation Branding Target Marketing Surveys Focus Groups Preference Interviews Card Sorting Preference Preferences, opinions, desires Uses Techniques Data
    9. 10. <ul><li>Building product improvements based on </li></ul><ul><li>Preference Research </li></ul><ul><li>is like </li></ul><ul><li>Building a house from a </li></ul><ul><li>stack of magazine clippings </li></ul><ul><li>instead of a blueprint </li></ul>
    10. 11. Glossy Kitchen Advertisement
    11. 12. Define the Groups by Task <ul><li>Movie-goers: </li></ul>80-year-old grandmother 17-year-old teenage boy
    12. 13. Possible Segment Names from Other Workshops <ul><li>Movie Buff, Expert </li></ul><ul><li>Singles Scene, Dating Couples, Husband & Wife (on a date) </li></ul><ul><li>Movie Mom, Mom’s Circle (person w/dependents) </li></ul><ul><li>Frugal Moviegoer </li></ul><ul><li>Whining Moviegoer (high maintenance) </li></ul><ul><li>Celebrity Fan </li></ul><ul><li>Enthusiasts (single person) </li></ul>
    13. 14. Create a Dynamic Screener
    14. 15. Dynamic Screener - Bottom
    15. 16. Non-Directed Interviews <ul><li>Six Rules </li></ul><ul><ul><ul><ul><li>Do, not Feel </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Open Questions Only </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No Words of Your Own </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Follow the Conversation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Not About Tools </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Immediate Experience </li></ul></ul></ul></ul>Yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak yak...
    16. 17. Interviews: Transcript After
    17. 18. Phone vs. Face-to-Face Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak... Yak yak yak yak yak yak yak yak yak yak yuk yak yak yak yak yak yak yak yak yak yak yak yak...
    18. 19. <ul><li>Task Analysis = Combing + Grouping </li></ul>
    19. 20. Combing <ul><li>Pull from the transcript: </li></ul><ul><li>Tasks </li></ul><ul><li>Implied Tasks </li></ul><ul><li>Third Party Tasks </li></ul>
    20. 21. Combing <ul><li>VERB + NOUN </li></ul><ul><li>(walk the dog) </li></ul><ul><li>(buy popcorn) </li></ul>
    21. 22. Grouping <ul><li>Notice patterns . </li></ul><ul><li>Group similar tasks together. </li></ul><ul><li>Name the group based on task words. </li></ul>
    22. 23. Task Analysis: Task Table
    23. 24. Task Analysis: Outline View
    24. 25. <ul><li>Consists of: Tasks </li></ul><ul><li>The individual tasks that people perform when attempting to achieve a larger goal </li></ul>Mental Model: What It Looks Like
    25. 26. <ul><li>Consists of: Task Groups </li></ul><ul><li>Tasks for the same goal grouped together </li></ul>Mental Model: What It Looks Like
    26. 27. <ul><li>Consists of: Mental Spaces </li></ul><ul><li>The set of goals which together form a complete activity </li></ul>Mental Model: What It Looks Like
    27. 28. Mental Model: How It is Used <ul><li>Later: Existing site content from audit is “slotted” underneath to show where current site meets (or doesn’t) users’ needs. </li></ul>Proposal Template Proposal Submission Form Online Discussion Boards <ul><li>Content Slotting </li></ul>
    28. 29. Mental Model: Horizon Chart –or- City Skyline <ul><li>Shows where the existing tool succeeds in meeting these goals, where it overshoots, where opportunities for future development lie </li></ul><ul><li>Excels as a reference document, a starting point for discussions about user requirements </li></ul>
    29. 30. Time Out: Check Your Audience Segments <ul><li>Re-examine and verify/validate audience segments </li></ul><ul><ul><li>Adjust names of segments </li></ul></ul><ul><ul><li>Combine or Separate segments </li></ul></ul>
    30. 31. http://slideshare.net

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