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Jordan's Jordan's Presentation Transcript

  •  
    • The purpose of our first phone meeting is to determine whether it makes sense for you to go through the Internet Consulting Inc./ThomasNet no cost evaluation/discovery process.
    • The process will help you:
    • Clearly identify your internet goals.
    • Provide exact implementation steps to achieve your goals of driving, converting and measuring quality new customers via the Internet.
  • Compelling reasons to go through the evaluation process
    • Going through the no cost evaluation process will help you clearly:
    • Identify the exact search terms used by your potential customers when they are searching online for your products/services
    • Identify areas on the Internet where you potential customers are searching for your exact products/services.
    • Identify what your competition is doing to favorably position themselves in these areas that are routing new customers for your products/services
    • Know what you need to do to favorably position your company in the areas identified based on the Internet traffic & competition
    • Know what, if anything, you need to do to your website to help convert more visitors to your website into requests for quotes and customers
    • Evaluate tracking and measurement tools for your Internet and website usage
    • The goal will be for us to determine if it makes sense to partner on the implementation of solutions that will help you eliminate the challenges and achieve desired sales and website objectives.
    • We will review with you:
    • Buyer Actions…Where buying and specifying decision-makers search online and what they look for.
    • Driving Quality Customers…How to favorably position your company in the areas on the Internet where your potential customers are searching for your exact products/services.
    • Buyer Expectations…What they expect from your website.
    • Conversion Strategies…Turning visitors into customers by using best practices and techniques.
    • Web Tracking…How to measure what is happening on your website.
  • Industrial Buying The Internet has replaced traditional sources Past Present Offline Purchasing Process Internet Purchase Weeks and Months Hours and Days
  • Do you agree with the following statement? My company has a sound and effective e-business strategy. Interesting point … 28% feel they have a sound e-business strategy in place. That leaves 72% that need our expertise.
    • Why Internet Consulting Inc. & ThomasNet?
      • We have a proven track record and have achieved significant results for many Texas-based companies within the Industrial marketplace;
      • Going through the evaluation process is RISK FREE. The Detailed Evaluation costs you $0 -- other Internet consulting service competitors charge hundreds to thousands of dollars for just a keyword & competitor analysis.
      • We are the only ones to have access to proprietary software that helps us identify and share with you the ThomasNet specific category traffic - through total user sessions, total conversion actions, registered users, reverse IP Look-ups & Log file reports.
      • We are able to help inform you of your competitor placements & what they have done to favorably position themselves in areas that are routing business!
      • Once you are a client we will set you up with tracking software and a client center – at no charge – that lets you evaluate your return on investment in real time for any time period you choose! This will also help us ever-improve your internet presence by adjusting according to how your customers are searching the internet and your website.
    • We will help Target and get you in front of your Key Buying and Specifying Decision-Makers & Markets
      • Engineers, Purchasing Agents, Administration, Production, Maintenance, Repair and Operation, GM’s and all types of other specifying & buying personnel don’t take sales phone calls – the sale is initiated by the buyer/engineer; when they have a need they search on the Internet to locate the supplier they want to do business with. If you are not coming up for your product/service searches then you have a problem.
      • ThomasNet gets you in front of the right industries/target markets: Manufacturing & Service, Fortune 500, Government, Aerospace, Automotive, Medical, HVAC, Packaging, Educational Institutions, Testing Laboratories, Chemical, and much more.
    • If applicable review how we are able to get you in front of Key buyers from Global markets looking for product information in their native language
      • Over 70,000 weekly visitors, over 113,000 weekly conversions
      • Global search engine marketing program
    • Review with you the largest industrial new product/service news portal on the web
      • Influence buyers who are keeping abreast of their industry
      • Corporate branding and promotion of new product/applications
    • Review optional Real time measurement and ROI analytics with Webtraxs
      • New release features customer-friendly interface and enhanced reporting
  • Investigating Favorably Positioning on the Top Search Engines and in the ThomasNet Media
  •  
  • By being favorably positioned on ThomasNet.com you will be favorably positioned on www.ASME.org, & other key engineering websites & www.Entrepreneur.com, as a value added service at no extra charge!
    • In Summary:
    • Internet Consulting Inc.com & ThomasNet provide a no cost Internet Evaluation/Discovery process
    • Our focus is to help you drive, convert and measure quality customers – via the Internet.
      • Step 1: We agree to go through the no cost evaluation process.
      • Step 2: We perform a keyword analysis to accurately pinpoint the specific words and phrases your potential
      • customers use when searching for your products/services. – you will need to prioritize our initial research so that we are able to focus on the exact products/services most important to you.
      • Step 3: We identify areas on the Internet which have quality traffic for the products/services important to you.
      • Step 4: We conduct a competitive analysis to inform you how your company “stacks up” versus the competition,
      • and give you detailed ideas to improve your Internet positioning in these areas.
      • Step 5: We look at your website’s conversion process and provide thoughts and insight into ways to make your site faster and easier for potential customers to initiate or transact business with you.
      • Step 6: We reverse engineer a custom-fit solution so that you are able to make an educated decision on the ways to achieve your Internet objectives.
      • Step 7: We share with you how to determine your Return on Investment through website tracking software that will allow you to effectively monitor and improve all your internet initiatives. We will set up a Client Center so that you can monitor your Internet initiatives.
  • Starting the process
    • In order to get us started with the initial keyword research we need to:
    • 1) Go to ThomasNet.com and search for your products/services – then please let me know some of the companies that consider you a competitor (I have proprietary software that helps me identify where these competitors are listed on ThomasNet and I will compile a master list of categories for you to prioritize)
    • 2) I will then email you an initial list of possible search terms so that you are able to prioritize the products/services you are most interested in.
    • 3) I will call you and ask you a few more questions at that time to help identify your Internet needs.
    • 4) After you return the prioritized initial research we will then set up a time for an Internet consultant/expert to come out for a visit and review the detailed information we have identified as well as the provide you with the exact implementation steps to achieve your goals!
    • This will allow you to make an educated decision on partnering with us to achieve your Internet goals.