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2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
2013 Cannes lions Winners review
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2013 Cannes lions Winners review

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*영상링크가 안되있어 수정했습니다. …

*영상링크가 안되있어 수정했습니다.
*2013 칸느 라이언즈 크리에이티비티 페스티벌 주요 수상작 리뷰
*2013 칸느 국제광고제 주요 수상작 리뷰
*Review on primary winning works of 2013 Cannes Lions Creativity festival
*현재 업데이트 중이며 일부 오역 및 잘못된 정보가 있을 수 있음

*해당 자료는 개인 스터디 용도로 작성된 자료이며 이에 반영된 모든 의견은 개인의 의견임을 말씀 드립니다
* 모든 자료의 저작권은 칸느위원회 canneslions.com 및 캠페인 수상작의 Clients 및Agency에 속해 있습니다.
* 해당자료는 자유롭게 발췌하여 활용가능하나 해당 자료를 원문 그대로 활용 시는 메일로 연락바랍니다

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  • 1. http://dumbwaystodie.com/
  • 2. http://www.youtube.com/watch?v=IxZ_ZznO2ek
  • 3. http://www.glogster.com/tomlover10/dumb-ways-to-die/g-6ksb609l6vo7ue1hfb6d6a0 http://www.youtube.com/watch?v=EpQHkvQtYus
  • 4. http://www.canneslions.com/work/2013/promo/
  • 5. http://www.canneslions.com/work/2013/promo/
  • 6. http://www.canneslions.com/work/2013/media/
  • 7. http://www.youtube.com/watch?v=Kug8b2wPFJo
  • 8. http://www.wkamst.com/#!/work/detail/crack-the-case
  • 9. http://www.canneslions.com/work/2013/effectiveness/
  • 10. 이노베이션 부분은 금년에 신설된 부분으로 Cinder라는 오픈 플랫폼이 소비자와 의 경험을 극대화 했다는 것에서 수상했다는 얘기 같은데;; 사실 무슨 뜻인지 잘 모르겠음… 추가설명 : 채카피팀 블로그 http://chaecopy.wordpress.com/2013/06/18/2013-innovation-lions-shortlist-02/
  • 11. http://www.canneslions.com/work/2013/innovation/ http://www.cheil.com/web/?sub=Work&detail=2&pg=Portfolio_view&no=282
  • 12. http://www.thebeautyinsidefilm.com/
  • 13. http://www.canneslions.com/work/2013/interactive/entry.cfm?entry id=31118&award=1 http://blog.naver.com/kgk4222?Redirect=Log&logNo=30170495387 https://www.facebook.com/thebeautyinsidefilm/app_354740294597258
  • 14. http://www.canneslions.com/work/2013/interactive/entry.cfm?entryid= 36979&award=1
  • 15. http://www.canneslions.com/work/2013/design/
  • 16. http://www.youtube.com/watch?v=kKTamH__xuQ
  • 17. http://www.youtube.com/watch?v=edYWDhH6hK4
  • 18. http://www.youtube.com/watch?v=48WoNWYUy7g
  • 19. http://www.youtube.com/watch?v=bdG_SZiwcSE
  • 20. http://www.canneslions.com/work/2013/branded/entry.cfm?entryid=4624&award=2
  • 21. http://www.youtube.com/watch?v=8DnKOc6FISU
  • 22. http://www.youtube.com/watch?v=SuC3VPVQ7CU
  • 23. SOURCES: THE END OF ADVERTISING AS WE KNOW IT—AND WHAT TO DO NOW BY REI INAMOTO
  • 24. 2011년 Super bowl 광고 USA투데이 선정 1위 - Volkswagen 2013년 Super bowl 광고 USA투데이 선정 1위 - Budweiser

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