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2013 Cannes lions Winners review
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2013 Cannes lions Winners review

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*영상링크가 안되있어 수정했습니다. …

*영상링크가 안되있어 수정했습니다.
*2013 칸느 라이언즈 크리에이티비티 페스티벌 주요 수상작 리뷰
*2013 칸느 국제광고제 주요 수상작 리뷰
*Review on primary winning works of 2013 Cannes Lions Creativity festival
*현재 업데이트 중이며 일부 오역 및 잘못된 정보가 있을 수 있음

*해당 자료는 개인 스터디 용도로 작성된 자료이며 이에 반영된 모든 의견은 개인의 의견임을 말씀 드립니다
* 모든 자료의 저작권은 칸느위원회 canneslions.com 및 캠페인 수상작의 Clients 및Agency에 속해 있습니다.
* 해당자료는 자유롭게 발췌하여 활용가능하나 해당 자료를 원문 그대로 활용 시는 메일로 연락바랍니다

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  • 1. http://dumbwaystodie.com/
  • 2. http://www.youtube.com/watch?v=IxZ_ZznO2ek
  • 3. http://www.glogster.com/tomlover10/dumb-ways-to-die/g-6ksb609l6vo7ue1hfb6d6a0 http://www.youtube.com/watch?v=EpQHkvQtYus
  • 4. http://www.canneslions.com/work/2013/promo/
  • 5. http://www.canneslions.com/work/2013/promo/
  • 6. http://www.canneslions.com/work/2013/media/
  • 7. http://www.youtube.com/watch?v=Kug8b2wPFJo
  • 8. http://www.wkamst.com/#!/work/detail/crack-the-case
  • 9. http://www.canneslions.com/work/2013/effectiveness/
  • 10. 이노베이션 부분은 금년에 신설된 부분으로 Cinder라는 오픈 플랫폼이 소비자와 의 경험을 극대화 했다는 것에서 수상했다는 얘기 같은데;; 사실 무슨 뜻인지 잘 모르겠음… 추가설명 : 채카피팀 블로그 http://chaecopy.wordpress.com/2013/06/18/2013-innovation-lions-shortlist-02/
  • 11. http://www.canneslions.com/work/2013/innovation/ http://www.cheil.com/web/?sub=Work&detail=2&pg=Portfolio_view&no=282
  • 12. http://www.thebeautyinsidefilm.com/
  • 13. http://www.canneslions.com/work/2013/interactive/entry.cfm?entry id=31118&award=1 http://blog.naver.com/kgk4222?Redirect=Log&logNo=30170495387 https://www.facebook.com/thebeautyinsidefilm/app_354740294597258
  • 14. http://www.canneslions.com/work/2013/interactive/entry.cfm?entryid= 36979&award=1
  • 15. http://www.canneslions.com/work/2013/design/
  • 16. http://www.youtube.com/watch?v=kKTamH__xuQ
  • 17. http://www.youtube.com/watch?v=edYWDhH6hK4
  • 18. http://www.youtube.com/watch?v=48WoNWYUy7g
  • 19. http://www.youtube.com/watch?v=bdG_SZiwcSE
  • 20. http://www.canneslions.com/work/2013/branded/entry.cfm?entryid=4624&award=2
  • 21. http://www.youtube.com/watch?v=8DnKOc6FISU
  • 22. http://www.youtube.com/watch?v=SuC3VPVQ7CU
  • 23. SOURCES: THE END OF ADVERTISING AS WE KNOW IT—AND WHAT TO DO NOW BY REI INAMOTO
  • 24. 2011년 Super bowl 광고 USA투데이 선정 1위 - Volkswagen 2013년 Super bowl 광고 USA투데이 선정 1위 - Budweiser