In my evaluation I will talk through theprocedure of my A2 coursework that we hadformed, during the period of courseworktime, as a group of three we had to create; onesponsorship, two adverts and one radio advert.After reading my evaluation you will understandthe whole concept of how we created ouradverts and how we were influenced by realmedia texts, which appear similarly with a twistor slight amendments in our adverts.
Our first advert, which is a sponsorship sequence isa fast forwarded scene, this scene conducts of hairbeing curled and all the different procedures thattake place in order for the hair to get the curllook, and then the actual hairspray ‘Boo’ beingsprayed onto the hair. Our sponsorship haschallenged an existing advert which is:http://www.youtube.com/watch?v=Wo1I7EyOl78
This is a Vo5 advert which we believe was theperfect advert to emulate, as it targets youngfemales, such as our ‘Boo Hairspray’.By speeding up our advert, I believe this gave it aprofessional feel and allowed our audience to onlyconcentrate for a short amount of time on it,meaning they wouldn’t lose interest.We could have improved it by choosing to shoot ina range of different locations, which would havemade it considerably more exciting. However, wedidn’t set out to film an exotic, glamorous advert-we wanted an advert that showed an achievablelook for normal girls everywhere.
Our radio advert is explains the different types ofhairstyles and hair types the spray can be used on.The adverts conventions link into many radio advertsbecause many talk about what their products areabout and end with a small tagline; our tagline is‘Boo, it’s that hairspray for you’, which makes it, inmy opinion, noticeable and memorable. An exampleof this is in a 30 second TV advert- its tagline which is“Tresemmé, professional, affordable”. Here is thewebsite link for this TV advert:http://www.youtube.com/watch?v=4faEEwQ5LsE
On the other hand our Advert 1 consists of ayoung girl waking up in the morning and having abad hair day, then she experiences the amazinghairspray called ‘Boo’ in contrast this advert wemade was slightly similar to the ‘Cell C ForYourself’http://www.youtube.com/watch?v=0WZa1QpLVTI
This advert has a lot of comparative points whichhelped us decide on the idea of having a bad daystart to our opening shot of the advert. Comparingboth adverts I would justify that our advert is verysimilar because they are both targeted to the sameage range of people and our advert has a simple,easy and much cheaper structure and would beseen more often by youngsters as it has slighthumorous shots within. This would appeal to youngfemales in particular who are looking for a newhairspray product to use. Our advert is light, fun,realistic and an easy watch- everything an advertthat targets younger people should be.
Finally, our last advert is primarily about on a younggirl at school who is also having a bad hair day. Forthis advert we did not compare it to other advertsor take the framework from another advert, wesimply filmed because our original plan did notwork, and whilst filming ideas kept falling intoplace. I think the original ideas did not follow anyconventions therefore we had struggled in setting itout and getting it right to the scene structures, theneventually the original ideal advert had faded as wecame up with better ideas whilst filming. Althoughthis was a risky advert to generate, I think that itwould appeal to younger females simply because itis different and eye catching compared to any otheradvert out there, structured on similar hairproducts.
This advert of ours had challenged other adverts such as:http://www.youtube.com/watch?v=KvmmfRDXAPobecause we went for an original and diverse attributewithin our advert, this is because many adverts are basedon girls and the way they act and look in an advert. Byusing an openly homosexual male to do the hair of ourcharacter because it was something different and uniqueand in my opinion this would appeal to the audiencemore because they would want to know what the advertis all about, whereas in the similar and regular onespeople know that it’s just going to show girls with basic oralready glamorously styled hair which they tend to getbored of. By showing the hair actually being styled with along shot, this allowed the audience to witness just howeasy it would be to use our product.
The conventions in most cosmetic adverts are;music, props, dialogues, sound effects, mise-en-scene, locations, character types, editing, pacethen finally a conclusion. Our sponsorship haskept to the conventions as itcontains, background music, props; which is thehairspray bottle, dialogues towards the end ofthe sponsorship when the product is shown tothe camera, our chosen location was a livingroom, but in the sequence it seems look like apretty background that has been dropped.
The editing that has been added is speeding upthe sequence and adding music, cutting offunwanted scenes, and shortening the length ofsome shots, our sponsorship concludes whenthe product is advertised to the camera. Movingon, our advert 1 also sticks to the conventionsbecause of our mise-en-scene. The costume fitswithin the scene when our character wakes upout of bed and is in her night wear. She then hasa start to a bad hair day and parts of thesequence have been edited to get the right flowof the scene.
Dialogue has also been used throughout most of thesequence because at first the actress screams by seeingthe look of her hair, and dialogue has also been usedtowards the end when discovering the product. In advert2 we have used props which were; the hairspraybottle, chair and a hair bobble, these sorts of props areused in many hairspray adverts, for example when theperson is sitting down and using hair bobbles to partitionthe hair to keep it in the right place and make it easier tostyle. an example of this is in this advert:http://www.youtube.com/watch?v=z2gDdw9SKBE in thisadvert they use props such as a hairbrush, curling tongsand a hairdryer, the basic and common equipmentneeded and used whilst styling hair and similarly ouradverts consists on similar props being used andappearing in the different adverts.