Fontys-Iemes-Incubate-Joost-Heijthuijsen

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Presentation on Incubate for Fontys students.

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Fontys-Iemes-Incubate-Joost-Heijthuijsen

  1. 1. Joost Heijthuijsen External affairs
  2. 2. Deze Presentatie <ul><li>Incubate </li></ul><ul><li>Social Media </li></ul><ul><li>Co-Marketing Alliantie </li></ul><ul><li>Internationale Aspecten </li></ul>
  3. 3. Deze Presentatie <ul><li>http://www.slideshare.net/incubate/fontys-iemes-incubate-joost-heijthuijsen </li></ul>
  4. 4. About Incubate <ul><li>Tilburg </li></ul><ul><li>200 cutting edge artiesten </li></ul><ul><li>25 locaties </li></ul><ul><li>Multidisciplinair </li></ul><ul><li>Independent Culture </li></ul>
  5. 6. 13 t/m 20 september 2009, Tilburg
  6. 9. Organisatie <ul><li>Stichting </li></ul><ul><li>Volgens Cultural Governance </li></ul>
  7. 10. Organisatie <ul><li>Stichting </li></ul><ul><li>Volgens Cultural Governance </li></ul><ul><li>Volgens Organogram </li></ul>
  8. 11. Organisatie <ul><li>Stichting </li></ul><ul><li>Volgens Cultural Governance </li></ul><ul><li>Volgens Organogram </li></ul><ul><li>Complex Financieringsmodel </li></ul>
  9. 12. Organisatie
  10. 14. Marketing
  11. 15. uses open source technology
  12. 16. in its wiki website
  13. 18. Social media …
  14. 19. Social media … … of course
  15. 22. Engaged ?
  16. 23. <ul><li>127 registered users </li></ul>
  17. 24. <ul><li>127 registered users </li></ul><ul><li>100k monthly blog visitors </li></ul>
  18. 25. <ul><li>127 registered users </li></ul><ul><li>100k monthly blog visitors </li></ul><ul><li>Interaction via Twitter accounts </li></ul>
  19. 26. <ul><li>127 registered users </li></ul><ul><li>100k monthly blog visitors </li></ul><ul><li>Interaction via Twitter accounts </li></ul><ul><li>Interaction via Facebook accounts </li></ul>
  20. 27. <ul><li>So what’s next? </li></ul>
  21. 28. Publish the business model
  22. 29. Open the business model
  23. 30. Give away the business model
  24. 32. It’s social
  25. 33. It’s social festival model
  26. 35. Co-creation
  27. 36. <ul><li>Openness , accessability & transparency </li></ul><ul><li>Social interaction </li></ul><ul><li>Central focus on user </li></ul>1 2 3
  28. 37. What’s in it for you ?
  29. 38. +++ • Stakeholder engagement • Transparancy • Efficiency • Out of the box thinking • Knowledge accumulation
  30. 39. --- • Effort • Knowledge in organization • General knowledge • Not all knowledge can be open
  31. 40. >>> • Change of corporate culture • Developing knowledge • Opening knowledge • Mapping • Levels of openness
  32. 41. Internationale aspecten <ul><li>Internationale artiesten </li></ul><ul><li>Internationale pers </li></ul><ul><li>Internationale bezoekers </li></ul><ul><li>Internationale co-producties </li></ul><ul><li>Internationale finaciering </li></ul><ul><li>Internationale versie </li></ul>
  33. 42. Freshheads & Incubate Sponsoring relatie
  34. 43. &
  35. 44. ?
  36. 45. Belangrijke sponsor van Incubate
  37. 46. Belangrijke sponsor van Incubate Web applicaties & grafisch ontwerp
  38. 47. Belangrijke sponsor van Incubate Web applicaties & grafisch ontwerp Innovatief
  39. 48. Belangrijke sponsor van Incubate Web applicaties & grafisch ontwerp Innovatief Jong
  40. 49. CO-MARKETING ALLIANTIE ! Referentie : Farrelly, F., & Quester, P. G. (2005a). Investigating large-scale sponsorship Relationships as co-marketing alliances. Business Horizons, 48 , 55-62
  41. 50. TRADITIONELE SPONSORING SPONSOR GESPONSORDE SPONSOR GE SPONSOR DE
  42. 51. CO-MARKETING ALLIANTIE SPONSOR GESPONSORDE SPONSOR GE SPONSOR DE
  43. 52. CO-MARKETING ALLIANTIE Strategic compatibility
  44. 53. CO-MARKETING ALLIANTIE Goal convergence Strategic competibility
  45. 54. CO-MARKETING ALLIANTIE Commitment Strategic competibility Goal convergence
  46. 55. CO-MARKETING ALLIANTIE Trust Strategic competibility Goal convergence Commitment
  47. 56. CO-MARKETING ALLIANTIE Economic & non-economic satisfaction Strategic competibility Goal convergence Commitment Trust
  48. 57. CO-MARKETING ALLIANTIE proactieve houding van gesponsorde Strategic competibility Goal convergence Commitment Trust Economic & non-economic satifaction
  49. 58. De connectie Zelfde regio Gezamenlijke jeugd Zelfde periode
  50. 59. De connectie Zelfde regio Gezamenlijke jeugd Zelfde periode Beiden innovatief
  51. 60. 2006 Beetje werk
  52. 61. 2007 Professionele samenwerking
  53. 62. 2009 Co-marketing alliantie
  54. 63. WIL
  55. 64. Gebruik van innovatieve web applicaties
  56. 65. WIL
  57. 66. Ontwikkeling van innovatieve web applicaties
  58. 67. KAN DAT
  59. 68. NIET
  60. 69. Biedt speelruimte
  61. 70. Open source website Resultaat:
  62. 71. Co-marketing alliantie is MEER Maar…
  63. 72. Incubate organiseert innovation lecture
  64. 73. Incubate organiseert innovation lecture en betrekt Freshheads daarbij
  65. 74. Freshheads raad ik aan bij mijn contacten
  66. 75. Indirect nieuwe klanten door Incubate
  67. 76. Associatie met Incubate maakt rekrutering makkelijker
  68. 77. DUS
  69. 78. Geen geld
  70. 79. Alleen tijd en toewijding
  71. 80. Een synergetisch alliantie
  72. 81. Een co-marketing alliantie
  73. 82. Internationale aspecten <ul><li>Internationale artiesten </li></ul><ul><ul><ul><li>32 nationaliteiten </li></ul></ul></ul>
  74. 83. Internationale aspecten <ul><li>Internationale pers </li></ul>Tilburg seems like Heaven. A sea of bikes everywhere. Fit and healthy burghers everywhere. They've never seen a fat man before. They may build a religion round me and the photographer Stu. No burgers. No fast food, just cafes where everyone sits talking, drinking coffee, having enjoyable lifestyles and so on.
  75. 84. Internationale aspecten <ul><li>Internationale bezoekers </li></ul>
  76. 85. Internationale aspecten <ul><li>Internationale financiering </li></ul>
  77. 86. Internationale aspecten <ul><li>Internationale versie </li></ul>
  78. 87. <ul><li>[email_address] </li></ul><ul><li>www.incubate.org </li></ul><ul><li>www.twitter.com/nonobody </li></ul><ul><li>… talk afterwards </li></ul>CHEERS!

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