• Share
  • Email
  • Embed
  • Like
  • Private Content
B-to-B Marketing for the Japanese Medical Devices Industry
 

B-to-B Marketing for the Japanese Medical Devices Industry

on

  • 196 views

Presentation on how we increased traffic, authority, brand awareness and ultimately sales for a well-known Domestic Japanese Medical Devices Manufacturer.

Presentation on how we increased traffic, authority, brand awareness and ultimately sales for a well-known Domestic Japanese Medical Devices Manufacturer.

Statistics

Views

Total Views
196
Views on SlideShare
194
Embed Views
2

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    B-to-B Marketing for the Japanese Medical Devices Industry B-to-B Marketing for the Japanese Medical Devices Industry Presentation Transcript

    • Social Media Marketing For Businesses in Japan Case Study – Domestic Japanese Medical Devices Company
    • Client is a market leader in diagnostic equipment used for cardiology and ultrasonic applications
    • The Challenge • Company wanted to increase its brand awareness through the use of Social Media in Japan. • Global use of social media for B-to-B transactions not as effective as formal methods of Sales & Marketing, e.g., direct-selling, partner selling, distribution particularly in Japan. • Needed to think “Out of the Box”, how to create a buzz even in a structured and traditional country. • How to leverage the Internet and Social Media to accomplish this.
    • Use of Social Media for Bto-B still nascent, especially in Japan
    • The Solution • Blogging • Used blogging from experts, i.e., Physicians, Technicians, University Professors, to write articles about issues related to their industry. • Hold blogger event for 50+ bloggers in their industry by introducing the company’s products and/or services. • Employed 10+ “right” individuals to write 1 to 2 articles per week. – Need to find bloggers who has 500+ page views/day blog, 300+ articles in last 6 months • “Soft Sell” by writing compelling articles and occasionally mentioning how the company’s products would be used in a given situation. • Provided informative advice to the community, helpful information that people could use. • Sync the company’s other marketing communication activities
    • Solving the Japanese Social Marketing Conundrum
    • The Results • Results of implementing this Social Selling methodology were outstanding. • The product/service page views and unique user visits increased by 1.5 to 2 times versus the average. – 1-2 weeks after starting the campaign. • New e-mail news subscribers increased by 4 times versus the average. – 45-55% of new subscribers think the blog articles are most trusted information. • Increase in monthly B-to-B sales and revenues as a result of blogging strategy accelerate marketing communication activities.
    • Excellent Results Through Smart Social Media
    • Joji Sakaguchi Joji is a well-known veteran in the gaming, software and interactive media industries in Japan. He has a long career history of senior positions in strategic PR and marketing communications management, including eight years at Microsoft Japan as Director of their Home Entertainment division, responsible for managing the marketing of Xbox and Games for Windows in Japan. Twitter = @ubatata Email = joji@ubatata.com
    • Howard Ichiro Lim Howard is a long time US/Asia Business Development Executive and Consultant to Foreign and Japanese companies on both sides of the globe. He has a long career history of working on behalf of his clients to achieve remarkable ROI and results and maintains offices in Tokyo and San Francisco. Twitter = @incredible_cslt Email = howard@incredibleconsulting.jp