21-06-2012   1
Future of Consumer Interactions                 Augmented Reality21-06-2012                                     2
What is Augmented Reality ?21-06-2012                                 3
Augmented Reality  Augmented Reality (AR) is a term for a live direct or an  indirect view of physical, real world environ...
Is Augmented Reality             Ready For Mass Adoption ?21-06-2012                               5
21-06-2012   6
Statistics of Keyword search queries for "Augmented Reality” on Google gives   eloquent testimony about the growing intere...
But,             Are We There                 Yet?21-06-2012                  8
For Consumers              For Marketers              Ease of Use               Marketing Awareness                     ...
Find The Answer                        To                      But,                  Are We There                      Yet...
Mahindra XUV 500, Auto Expo 2012                 https://www.youtube.com/watch?v=lA-k3TsFPj421-06-2012                    ...
Mahindra XUV 500, Auto Expo 2012                https://www.youtube.com/watch?v=lA-k3TsFPj421-06-2012                     ...
Live Augmented Reality by National Geographic     Mall Activation     National Geographic had some fun with one of their n...
Live Augmented Reality by National Geographic             National Geographic set up a display screen, in a mall, on which...
Some Glimpses                                From                             The Event:             Live Augmented Realit...
21-06-2012   16
21-06-2012   17
21-06-2012   18
21-06-2012   19
Beyond The Hype:             Moving From Simple Gimmicky Experiments                                To                    ...
21-06-2012   21
What Next ?21-06-2012                 22
21-06-2012   23
Thursday, 21st June 2012                                                            Thanks for your time.                 ...
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White pepper 21st june gamification of brands_mobile media

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Augmented Reality (AR) is a term for a live direct or an indirect view of physical, real world environment whose elements are augmented by a computer generated sensory input such as sound or graphics.

It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. As a result, the technology functions by enhancing one’s current perception of reality.

By contrast, virtual reality replaces the real world with simulated one.

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White pepper 21st june gamification of brands_mobile media

  1. 1. 21-06-2012 1
  2. 2. Future of Consumer Interactions Augmented Reality21-06-2012 2
  3. 3. What is Augmented Reality ?21-06-2012 3
  4. 4. Augmented Reality Augmented Reality (AR) is a term for a live direct or an indirect view of physical, real world environment whose elements are augmented by a computer generated sensory input such as sound or graphics. It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with simulated one. Leads ToReality + Simulation = Virtual Reality Augmented Reality Augmentation by a computer21-06-2012 4
  5. 5. Is Augmented Reality Ready For Mass Adoption ?21-06-2012 5
  6. 6. 21-06-2012 6
  7. 7. Statistics of Keyword search queries for "Augmented Reality” on Google gives eloquent testimony about the growing interest for this technology. For two years the Augmented Reality has become profitable. A lot of AR-advertisement, navigations, entertainment applications has been developed. Source: http://computer-vision-talks.com/2011/02/future-of- the-augmented-reality/21-06-2012 7
  8. 8. But, Are We There Yet?21-06-2012 8
  9. 9. For Consumers For Marketers  Ease of Use  Marketing Awareness Potential  The Curiosity Quotient  ROI  The Fun Quotient  Provide Utility21-06-2012 9
  10. 10. Find The Answer To But, Are We There Yet? In The Following Slides21-06-2012 10
  11. 11. Mahindra XUV 500, Auto Expo 2012 https://www.youtube.com/watch?v=lA-k3TsFPj421-06-2012 11
  12. 12. Mahindra XUV 500, Auto Expo 2012 https://www.youtube.com/watch?v=lA-k3TsFPj421-06-2012 12
  13. 13. Live Augmented Reality by National Geographic Mall Activation National Geographic had some fun with one of their newest PR stunts. By building an augmented reality set-up, with the help from company Appshaker, visitors at the mall experienced a shocking surprise; they were able to see animals, both alive and extinct, come to life before their very eyes. Not only animals, but also weather systems and even the historic moon walk. Check out the video below http://www.youtube.com/watch?v=D0ojxzS1fCw21-06-2012 13
  14. 14. Live Augmented Reality by National Geographic National Geographic set up a display screen, in a mall, on which augmented reality was projected. Shoppers & by standers could see the screen at get a feel of wild life around as if living in a virtual world21-06-2012 14
  15. 15. Some Glimpses From The Event: Live Augmented Reality by National Geographic21-06-2012 15
  16. 16. 21-06-2012 16
  17. 17. 21-06-2012 17
  18. 18. 21-06-2012 18
  19. 19. 21-06-2012 19
  20. 20. Beyond The Hype: Moving From Simple Gimmicky Experiments To Real World Applications21-06-2012 20
  21. 21. 21-06-2012 21
  22. 22. What Next ?21-06-2012 22
  23. 23. 21-06-2012 23
  24. 24. Thursday, 21st June 2012 Thanks for your time. Kumar Gaurav +91 95604 52199Source: Inspiration from the presentation of Lynne d Johnson, R/GA http://www.youtube.com/watch?v=D0ojxzS1fCw https://www.youtube.com/watch?v=lA-k3TsFPj4 Articles from Prominent Industry Experts. 21-06-2012 24

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