Think Mobile As A Marketing Tool, Think Lumata

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With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)

Now the question is not whether “Mobile can be used as a marketing tool or not?”

People are already texting, sharing & communicating on Mobile.

The question is “Are you ready to leap on the growing Mobile Bandwagon?”

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Think Mobile As A Marketing Tool, Think Lumata

  1. 1. Building a global leaderin mobile marketingCompany Introduction
  2. 2. Who Are We?History and Milestones In early 2000, Buongiorno began building its B2C & B2B businesses, with an initial focus on mobile content delivery for operators and direct to consumers By 2004, the B2B division had expanded to focus on serving brands, advertisers and publishers within the growing mobile marketing and advertising space By 2010, the B2B division had built a strong position, with a mobile marketing business in 8 markets, market leadership in operator loyalty & CRM programmes, and a track record of innovation in the OEM sector with socially-enabled content and messaging platforms In November 2011, Lumata was unveiled as a partnership between Francisco Partners, a technology-focused Private Equity investor with 70% ownership, and Buongiorno SpA with 30% The new entity combines Buongiorno’ s B2B divisions under one brand to better serve our customers and to take advantage of opportunities in the fast growing mobile & digital marketing sector 2
  3. 3. Why we are different 3
  4. 4. Why we are different• Passionate people• Our technology platform• Our focus on data & analytics• Our global reach• Our investor commitment 4
  5. 5. Our storyOur technologyplatform and analytics Highly flexible, carrier grade technology platform that processes over 500Mn transactions per monthProprietary real-time decision-making and intelligent rewardallocation engine at the core Deepest CRM & analytics experience in the mobile marketing space 5
  6. 6. Our storyOur reach • Global footprint across 5 continents • Largest mobile marketing provider with 12 local offices across Europe, Americas & Asia • Leader for carriers, running the largest Telco programmes in Europe 6
  7. 7. Our storyOur people• London• Los Gatos• Mexico City• Sao Paulo• Paris• Amsterdam• Marseille• Munich• Madrid• Milan• Parma• Moscow• New Delhi• Sydney• Jakarta• Singapore200+ technologists, 150+ mobile marketers, 10 years of experience 7
  8. 8. Our storyWhat does LUMATA Do ? Our sole focus is: CONTEXTUAL MOBILE RELATIONSHIP MARKETING for brands, operators and OEMs 8
  9. 9. Our processThe brand journey –mobile relationship marketingBuilding long term relationshipsthrough mobile engagement Brand Activation: Customer Acquisition: Customer Engagement: Customer Retention: Start with your Find your customers and Build trust and increase Reward those mobile presence help them find your brand value who really matter 9
  10. 10. Our process ANALYSEHow we work IMPROVE/ LAUNCH ENHANCE Continuous Improvement DEFINE SOLUTION DEVELOPMOBILEAUDIT STRATEGY & CONCEPT & End-to-End Management SOLUTION APPROACH DESIGN & TEST Advisory Services Rapid Prototyping UI/UX VISUALISE DESIGN TEST & FEEDBACK
  11. 11. Mobile Marketing Tools That We UseVoice Data - Inbound Calling Mobile Internet Sites - OBD – Outbound - Mobile portals - SMS Backed by Voice - Banner Ads/ - ASR (Active Speech Recognition) Contextual links - Referral Program - Social media integrationSMS MMS/Video - Video Push - Push & Pull Apps - Coupons - Coupons - Opt-in Alerts - SMS Tokens and Footer ads - Games / Contests On Device Apps - Games around brands - iPhone apps - QR Codes - LBS Based apps 11
  12. 12. Why Mobile Marketing?Paradigm shift – refocus marketing investment 43% 40% 29% 6% 16% 22% 11% 9% 1% 23% -- Euros spent by advertisers -- Time spent by end user 12
  13. 13. Our processWhat do these mean to brands?Brand Activation Users need to browse, check stock I want people to and purchase find me easily online wherever they are My brand needs to be different from my competitors 13
  14. 14. Our processBrand ActivationBring your brand to life 79%• Reach customers on the move• Build your mobile presence• Take your shop front mobile of smartphone internet users use their smartphones while shopping Source: Google – User Behavior study– November 2010 14
  15. 15. Our process Brand ActivationSource: Deloittes annual holiday 2011 15
  16. 16. Case StudiesMiss DiorMobile can be beautifulBringing the Miss Dior brand tolife on mobile via an app-based 
multi-media experienceResultsHigh brand awareness fromdownloads and PR coverage 16
  17. 17. Our processCustomer AcquisitionHelp your future customers discoveryour brand on mobile• Global network• local relationships with premium ad networks 5B MONTHLY IMPRESSIONS• Innovative formats and GLOBALLY rich media• Sophisticated targeting 17
  18. 18. Case StudiesBMW MiniReaching Mini’s broader audienceby designing a Java & iPhonegame supported by customeracquisition across our ad networkResultsOver 100K+ prospect acquisitions 18
  19. 19. Customer EngagementCreating dialogue, leveragingmobile’s unique properties• Contextual and personal interactivity• Highly targeted messaging – in real time• Bridging the gap between physical and digital worlds 19
  20. 20. What do these mean to brands?Customer Engagement I want a useable database to Keep users help me target informed We need to be first “How do I increase with innovations trial via couponing? 20
  21. 21. Case StudiesHewlett PackardEnd to end mobile marketing partnerIntegrating mobile to engage HPcustomers at point of purchaseResultsEnabled over 3000 best buy storesin the US with QR codes in-store 21
  22. 22. Customer RetentionMobilizing loyalty beyond the card• Active relationships• Rewards at their fingertips• Real-time, data driven profiling & interaction• Enhancing existing channels with mobile 22
  23. 23. Our processWhat do these mean to brands?Customer Retention Loyalty cards are expensive to how can I implement reward my best customers? I want to upsell to people who would be interested 23
  24. 24. Case StudiesOrange WednesdaysBuilding brand equity through film partnership,while rewarding high value customersResultsMost successful programme for M - Voucheringacross Europe - in its 7th year, 50Mn vouchersdelivered across 6 ‘Orange’ marketsDrive churn reduction, change long term filmviewing behaviour & drive incremental footfall(UK analysis) 24
  25. 25. End to End loyalty programme management 25
  26. 26. How Does LUMATA propose to help you ? How do you bring How can you make Innovation in the your business way you do business processes more regularly ? effective & Efficient ? How can you make your brand message How can you more engaging ? Increase your Sales ? How can you better manage your Customer’s Life Cycle ? 26
  27. 27. Thank youKumar Gaurav+91 95604 52199 27

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