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Presentation to joint INCOSE / ASQ meeting in Colorado Springs, Jan 8, 2014.
Bringing innovative products to market has many challenges, but few as tough as understanding and addressing changing market needs. Product Managers can receive thousands of product enhancement requests and need a way to rapidly filter and prioritize these to achieve a clear and concise set of product requirements. These requirements will span systems, software, and hardware engineering. Managing changes to requirements across a lifecycle that crosses multiple engineering disciplines adds to the complexity. In this session we'll look at the role of customer-contributed Ideas in forming and prioritizing Product Management decisions.