Unicom Big Data Innovation Conference - The return of the narrative
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Unicom Big Data Innovation Conference - The return of the narrative

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Which is the primary key which unlocks the value of the Big Data? In a world awash with data, I argue in this presentation that narratives play a crucial role in making sense of the information. I......

Which is the primary key which unlocks the value of the Big Data? In a world awash with data, I argue in this presentation that narratives play a crucial role in making sense of the information. I look at the role of narratives in the data-scarce paradigm and look at some familiar consulting narratives. I then examine the implications of such narratives and look at how these narratives would change in the emerging data-ubiquity paradigm

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  • This talk comes from my blogger hat, as opposed to my consulting hat, although I will be wearing consulting hat towards the fag end of the presentation.
  • “we create as much information in 48 hours—five billion gigabytes worth—as was created “between the birth of the world and 2003.”We are talking about 3Vs – But strangely no one seems to be talking about Value..intentionally capitalized.

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  • 1. www.unicomlearning.com The return of the narratives Venkataraman Ramachandran Consultant – Information, Media & Entertainment Cognizant Business Consulting 25th January 2014 @venkinesis www.venkinesis.in www.venkinesis.in www.bigdatainnovation.org
  • 2. Which is the primary key that unlocks the business value of the data? A: Big Data B: Algorithms C: Data Visualization D: Narratives
  • 3. Which is the primary key that unlocks the business value of the data? A: Big Data D: Narratives
  • 4. Which is the primary key that unlocks the business value of the data? A: Big Data D: Narratives
  • 5. “Consulting, a profession grounded in building narratives [and naïve rationalization] “ - Image courtesy: Wikipedia
  • 6. content is subservient to context
  • 7. Narratives 1. Narratives • Spoken or written account of story • Homo narrans Takeaway Datagrounded narratives Sideeffects The story of best practices
  • 8. Balvinder is married, outspoken and deeply engaged with social issues. Which of the following is more likely? Balvinder is a bank manager OR Balvinder is a bank manager who is an active volunteer at an NGO Image courtesy: Freedigitalphotos.net
  • 9. Hero meets the assassin Hero is suffering from <Insert the latest syndrome> Rockstar hero wakes up to his bad dream where his uncle is killed Hero kills the assassin Assassin was the hero’s dad’s best friend Image Courtesy: IMDB, Wikipedia
  • 10. Narratives 2.The story of “Best Practices” Takeaway Datagrounded narratives Follow “the best practices” based on our tested and proven methodology What’s your BIG DATA Strategy?? There is too much data out there. Sideeffects The story of best practices Deliver Roadmap and ensure strategic alignment between business and IT Voila! Welcome to Big Data 2.0
  • 11. Narratives 3.Side-effects Takeaway Datagrounded narratives Sideeffects The story of best practices • Trapped by cultural voeyurism • Organizations are the same! • Strategy ends up in tinkering and IT infrastructure tends to “drift”* • Denial of complexity *Source: Claudia Cibora 1997 Scandinavian Journal of Information Systems
  • 12. Intermission Image Courtesy: Google Images
  • 13. Content is subservient to context
  • 14. Narratives 4. The return of the narratives Takeaway Datagrounded narratives Sideeffects The story of best practices
  • 15. Turning Numbers into Narrative for an audience of one Data Facts Angles Narrative Structure Source: Narrative Science Website
  • 16. Data products ecosystem Vertical search products Eg. Cars.com Reporting & Visualizations Eg. Tableau, Cognos, Palantir, Good Data Value-added data Eg. Experian, Navteq Data Collection, Storage & Transmission Eg. NYSE, Teradata, Hadoop, Market Trends Source: Narrative Science – Larry Adams Presentation at Big Data Week
  • 17. Old narrative New narrative What-if realities Reality Reality Meaning Media Narrative Data Algorithm Meaning-n Narrative-n Meaning-1 Media Narrative -1 Data Algorithm
  • 18. 4. Takeaway The new story of best practices • All answers are statistically significant • Causality doesn’t equal correlation • Appropriate practices are debunked until proven
  • 19. 4.When does Big Data make(s) sense? • Can your business model survive data-scarcity? • Do you see data-ubiquity as a problem or a predicament? • What’s your meta-narrative??
  • 20. In a world full of answers, do you have the right question?? Image courtesy: Freedigitalphotos.net
  • 21. www.unicomlearning.com Topic: Thank You Venkataraman Ramachandran venky@venkinesis.in Organized by UNICOM Trainings & Seminars Pvt. Ltd. contact@unicomlearning.com www.bigdatainnovation.org