Google+ +presentation-final

The Google Gospel The Romanticists Venky Chaitra Manisha

Old Testament

Long Long Ago………..

Crawler, Index and Runtime System
500 million variables and 2 billion terms.
Over the course of 0.2 seconds, 1000 machines are involved in the processing of each query.
“ 0.0003KWh of energy

1. The web server sends the query to the index servers. The content inside the index servers is similar to the index in the back of a book - it tells which pages contain the words that match the query. 2.The query travels to the doc servers, which actually retrieve the stored documents. Snippets are generated to describe each search result. 3. The search results are returned to the user in a fraction of a second.

Psalm 23:4 – “Even though I walk through the valley of the shadow of death, I will fear no evil, for you are with me; your rod and your staff, they comfort me.”

Joined in 2001 Transformed tiny enterprise into a global behemoth “ Great breakthroughs are closer to what happens in a flood pane. It is not one idea. A dozen tributaries converge and the rising waters lift the genius high enough so that he or she can see the conceptual obstruction of the age. “

"Blessed are the meek, for they
shall inherit the earth"(Matthew 5:5)
The ludicrousness behind Man Vs Machines The rise of People Power

Great just isn't good enough. You can be serious without a suit. The need for information crosses all borders. You can make money without doing evil You don't need to be at your desk to need an answer Democracy on the web works. Fast is better than slow It's best to do one thing really, really well. Focus on the user and all else will follow. There's always more information out there.

Adwords
Google’s flagship advertising program
platform for businesses to run and create ads for their business
Generates profit primarily from advertising through its AdWords program
90% revenue comes from advertising programs($12 billion in 2008)
Pay only when people click to visit your website
Simplest way to attract targeted audience.

Ads on top v/s Ads on right
Ads on top:
Look more or less like organic results
Just above organic results
May seem to be a part of organic results
Ads with higher bids than competitors
More chances of getting user’s attention
Ads on right:
Visual separation due to visual space
Do not grab user’s attention

Why are we clicking less on Google Search Ads
Click Fraud Rate is less than 2 %
Google's own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur.
Offset by paid revenue per click

0:10:52 28.41 122,029 INTERACTIVECORP 10 0:53:53 29.31 125,898 NEWS CORP. ONLINE 9 0:23:24 29.82 128,071 AMAZON 8 2:08:32 29.84 128,147 AOL LLC 7 0:15:14 36.07 154,905 WIKIMEDIA FOUNDATION 6 1:42:46 38.03 163,325 EBAY 5 6:22:24 50.96 218,861 FACEBOOK 4 1:57:26 55.43 238,035 YAHOO! 3 2:53:48 75.06 322,352 MICROSOFT 2 2:27:15 84.29 362,006 GOOGLE 1 TIME PER PERSON (HH:MM:SS) ACTIVE REACH % UNIQUE AUDIENCE (000) PARENT RANK

Top 10 U.S. Online Video Brands, Home & Work January 2010 Source: Nielsen VideoCensus 3,654 115,089 MEGAVIDEO 10 5,004 117,057 NICKELODEON KIDS AND FAMILY NETWORK 9 11,450 124,513 FOX INTERACTIVE MEDIA 8 5,049 128,510 ABC TELEVISION 7 5,949 131,077 MTV NETWORKS MUSIC 6 5,343 137,311 TURNER SPORTS AND ENTERTAINMENT DIGITAL NETWORK 5 15,645 179,741 MSN/WINDOWSLIVE/BING 4 26,081 221,355 YAHOO! 3 15,256 635,546 HULU 2 112,642 6,622,374 YOUTUBE 1 UNIQUE VIEWERS (000) TOTAL STREAMS (000) BRAND RANK

January 2010 Source: Nielsen MegaView Search 0.2% 20,123 BIZRATE SEARCH 10 0.3% 34,736 NEXTAG SEARCH 9 0.3% 35,101 YELLOW PAGES SEARCH 8 0.6% 59,608 COMCAST SEARCH 7 1.1% 112,356 MY WEB SEARCH SEARCH 6 1.9% 194,161 ASK.COM SEARCH 5 2.5% 251,762 AOL SEARCH 4 10.9% 1,116,546 MSN/WINDOWS LIVE/BING SEARCH 3 14.5% 1,488,476 YAHOO! SEARCH 2 66.3% 6,805,424 GOOGLE SEARCH 1 100.0% 10,272,099 ALL SEARCH - SHARE OF SEARCHES SEARCHES (000) PROVIDER RANK

New Testament

AdMob- Zappos Lala Up 106 % Up 176 % Up 146 % $ 23.6 billion, up 8 % $ 24.1 billion, up 26 % $36 billion, up 12 %

Nexus One –Tepid Sales-Against Android Handset iPod Touch and iPhone 3GS -8.7 Million Phones- iPad debut Kindle 2 and DX - 2 million units, representing about 60% of the e-reader market Authorized TV clips, shows, and movies from ABC, BBC, MGM, IPL and others in exchange for splitting ad dollars. Also began testing a movie-rental service in January. Added video recording to iPhone 3GS and the next-generation Nano. Added Video streaming. Expanded video on demand in the online store, offering customers streaming access after buying select movies on Blu-ray or DVD.

Commands 86% of mobile-search market. 25 million searchers. voice-powered search and camera-based search. 140,000 apps and 3 billion downloads – 1 Billion – Acquisition - mobile-ad company Quattro Wireless Pay Pal- enablers - one-click purchases. iPhone app - compare prices and buy on the fly m-commerce standout.

Music Search, Lala - stream songs in search results and with Amazon to sell them. Out of every 10 Google searches, 2 are music related. No. 1 music retailer - $2 billion. Acquired streaming service Lala. Genius –Smart Play list even smarter. MP3 store- preinstalled on Motorola's Droid and Palm's Pixi. Deals with Google Music Search and Vevo (Hulu for music videos) extend its store's reach.

World's biggest digital library?? French- Pondering Legality of book scan -Coming soon: Google Editions, its own e-book store. iPhone -stealth e-reader – e-books surpassed games in the App Store. The new iPad is a color e-reader with backlighting and its own bookstore. Two-thirds of top Kindle downloads are free titles. Yet analysts project Amazon will sell $1.6 billion in Kindles and e-books in 2010. Launched an app store for the Kindle.

Wave aspires to nothing less than replacing email with a marriage of social networking, writing, and photo sharing. Chrome browser surpassed Apple's Safari. ChromeOS is on its way for netbooks later this year Lala acquisition - iTunes overhaul -music in the cloud. Users could stream their entire collection and find new songs anywhere via the Web. Eli Lilly, eHarmony, and ESPN use -cloud storage, computing, and other IT services. S3 storage business contains more than 82 billion objects and can get 100,000 requests a second.

“ We just don't like censorship”
The Golden Shield Project
Facing Cyber Attacks
Google Vs Baidu

"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place….”
My Location, Chrome OmniBox Tool Bar
Street View - Does Privacy doesn’t exist any longer in our modern tech-enabled world??
Cookie live untill 2038
"It's data that's practically a printout of what's going on in your brain: What you are thinking of buying, who you talk to, what you talk about." --Kevin Bankston, staff attorney, Electronic Frontier Foundation

Google Power Meter
Renewable Energy Cheaper than Coal (RE<C)
Climate Savers Computing Initiative
Collaborations with eSolar Inc and Makani Power Inc

The new company everyone loves to hate The search product cycle is coming to an end… Will it buy Twitter??? Late to the social networking Party

Time for some solid gyan. A video awaits you….

“ Mobile First”
“ By 2019, there could be a device that could sit on the belt or kept in the wallet that could have 85 years of video on it. You will be dead before you can see all of it. One of the ultimate frustrations in life. “
“ Convergence is not everything (services) going into one device. It is entering (all the services) into one server or services in the cloud and hence even if the devices are different, the content in all that will remain the same. “

Google+ +presentation-final

by Venkataraman Ramachandran

Accessibility

Upload Details

Usage Rights

1 Embed 3

Statistics