Making Money in a Downturn Economy Intelligence & Control from Affiliate Marketing

Questions Who has an Affiliate Program? Why is it Important? Can you do more with your Affiliate Program?

Who has an Affiliate Program?

Why is it Important?

Can you do more with your Affiliate Program?

The Value of Affiliate Marketing in a Recession Performance Based Model Pay Only for Results Maximize Control Microcosm of Your Business

Performance Based Model

Pay Only for Results

Maximize Control

Microcosm of Your Business

Growing in a Recession Results Transparency Measuring Staying Nimble

Results

Transparency

Measuring

Staying Nimble

Operators & Affiliates Reluctant Bedfellows Q: Who has more power? A: The Operator Sets Commissions Chooses Promotions Owns the Program

Q: Who has more power?

A: The Operator

Sets Commissions

Chooses Promotions

Owns the Program

Responsibilities Affiliates have their own business. They are in business with you. Respect them as business partners.

Affiliates have their own business.

They are in business with you.

Respect them as business partners.

What Affiliates Need to Succeed Communication Support Promotions Creatives Tracking Reports

Communication

Support

Promotions

Creatives

Tracking Reports

What Affiliates Evaluate Conversions – What is a new customer costing me? Commissions – What am I being paid for my efforts? Promotions (for customers and affiliates) - How am I and my customers being rewarded? Retention – What is the site doing to get my customer back? How long are they staying? How much will I make with this program in the long term?

Conversions – What is a new customer costing me?

Commissions – What am I being paid for my efforts?

Promotions (for customers and affiliates) - How am I and my customers being rewarded?

Retention – What is the site doing to get my customer back? How long are they staying? How much will I make with this program in the long term?

What Affiliates Evaluate Payments – Am I consistently receiving my payments on time? Communication (Affiliate Management) – Are my inquiries responded to? Does the program take my needs into consideration? Am I provided with the information that I need to successfully promote?

Payments – Am I consistently receiving my payments on time?

Communication (Affiliate Management) – Are my inquiries responded to? Does the program take my needs into consideration? Am I provided with the information that I need to successfully promote?

What You Can Do to Make More Money Know where Affiliate Program fits into greater acquisition strategy. Consider Affiliates for Retention (not just acquisition). Know Your KPI s

Know where Affiliate Program fits into greater acquisition strategy.

Consider Affiliates for Retention (not just acquisition).

Know Your KPI s

Knowing Your KPIs Tracking: the acquisition channel. Measurement: the value of acquisitions. Evaluation: which strategies/tactics work. Communication: informing affiliates of changes and new promotions.

Tracking: the acquisition channel.

Measurement: the value of acquisitions.

Evaluation: which strategies/tactics work.

Communication: informing affiliates of changes and new promotions.

Tracking & Measurement Gathering Intelligence Banner Reports Account Reports Earning Reports Custom Reports

Gathering Intelligence

Banner Reports

Account Reports

Earning Reports

Custom Reports

Banner Report

Earnings Report

Evaluation Period Comparison Fluctuations Across Time A/B Testing Ratio of Change

Period Comparison

Fluctuations Across Time

A/B Testing

Ratio of Change

Period Comparison

Communication Message Centre Internal Message Bank by Affiliate Groups Bulk Email Email Forwarding

Message Centre

Internal Message Bank by Affiliate Groups

Bulk Email

Email Forwarding

Message Centre

Bulk Email

Affiliate Marketing: Potential for Performance Potential: Affiliate Software is often under utilized to gather intelligence. Position: Understand where it fits in your greater acquisition strategy. Intelligence: Leverage your software tools gather intelligence you can apply to other acquisition channels.

Potential: Affiliate Software is often under utilized to gather intelligence.

Position: Understand where it fits in your greater acquisition strategy.

Intelligence: Leverage your software tools gather intelligence you can apply to other acquisition channels.

Income Access www.IncomeAccess.com [email_address] +1 514 849 8595

www.IncomeAccess.com

[email_address]

+1 514 849 8595