Affiliate Program Building Blocks Competitor Analysis Affiliate Needs Affiliate Compensation Affiliate Payments Program Terms and Conditions Affiliate Marketing Materials Affiliate Program Launch

Competitor Analysis

Affiliate Needs

Affiliate Compensation

Affiliate Payments

Program Terms and Conditions

Affiliate Marketing Materials

Affiliate Program Launch

Starting Off Right Your affiliate program is one part of your marketing strategy Your site must be able to convert visitors into customers A successful affiliate program is all about relationships Relationships require communication If you set up your affiliate program and leave it – it will not work You need to work with your marketing channel Affiliate programs are a long term marketing option. Expect to give the program at least 4 to 6 months before you see results

Your affiliate program is one part of your marketing strategy

Your site must be able to convert visitors into customers

A successful affiliate program is all about relationships

Relationships require communication

If you set up your affiliate program and leave it – it will not work

You need to work with your marketing channel

Affiliate programs are a long term marketing option.

Expect to give the program at least 4 to 6 months before you see results

Competitor Analysis Analyze your competitors Site - branding, navigation and content Brand Credibility = Conversions Product – packaging, price and value proposition Affiliate program – commission, terms and conditions and payment terms

Analyze your competitors

Site - branding, navigation and content

Brand Credibility = Conversions

Product – packaging, price and value proposition

Affiliate program – commission, terms and conditions and payment terms

Affiliate Needs What are they looking for: Conversions – What is a new customer costing me? Commissions – What am I being paid for my efforts? Promotions (for customers and affiliates) - How am I and my customers being rewarded? Retention – What is the site doing to get my customer back? How long are they staying? How much will I be making with this program in the long term? Payments – Am I consistently receiving my payments on time? Communication (Affiliate Management) – Are my inquiries responded to? Does the program take my needs into consideration? Am I provided information that I need to successfully promote?

What are they looking for:

Conversions – What is a new customer costing me?

Commissions – What am I being paid for my efforts?

Promotions (for customers and affiliates) - How am I and my customers being rewarded?

Retention – What is the site doing to get my customer back? How long are they staying? How much will I be making with this program in the long term?

Payments – Am I consistently receiving my payments on time?

Communication (Affiliate Management) – Are my inquiries responded to? Does the program take my needs into consideration? Am I provided information that I need to successfully promote?

Affiliate Compensation What options do you have? One time sale vs Lifetime customer spending Revenue share – percentage of sale Cost per Acquisition or Cost per Lead (CPA) Combination of revenue share and CPA Special bonus – extra payment for achieved activity Sliding scales – more sales higher commission rate

What options do you have?

One time sale vs Lifetime customer spending

Revenue share – percentage of sale

Cost per Acquisition or Cost per Lead (CPA)

Combination of revenue share and CPA

Special bonus – extra payment for achieved activity

Sliding scales – more sales higher commission rate

Affiliate Payments Payment considerations: Thresholds Options Timing Should not be later than 15 th of next month

Payment considerations:

Thresholds

Options

Timing

Should not be later than 15 th of next month

Terms & Conditions Legal document outlining affiliate program - the “final word” for affiliates to refer to Should involve items such as: affiliate compensation, payments, cookie duration, lifetime of customers fine print, Pay per click policy

Legal document outlining affiliate program - the “final word” for affiliates to refer to

Should involve items such as:

affiliate compensation,

payments,

cookie duration,

lifetime of customers fine print,

Pay per click policy

Marketing Materials What do you need to give to your affiliates: Text links Reviews Data feeds Landing pages Banners size example

What do you need to give to your affiliates:

Text links

Reviews

Data feeds

Landing pages

Banners size example

Launch Considerations for your launch: Launch promotions – customers and affiliates Recruitment of affiliates – initial and on going Avenues for affiliate recruitment: Press releases Directories Forums Advertising Communication points Sign up to system First sale First commission payment Others – newsletters and surveys

Considerations for your launch:

Launch promotions – customers and affiliates

Recruitment of affiliates – initial and on going

Avenues for affiliate recruitment:

Press releases

Directories

Forums

Advertising

Communication points

Sign up to system

First sale

First commission payment

Others – newsletters and surveys