What Can Incitrio Do For You?

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Incitrio is a fully integrated print + online branding agency invested in our clients' success.

Our unique and proprietary holistic branding process ensures the perfect combination of smart thinking, creative design and cutting-edge tactics.

Your growth and success in an ever-changing financial climate is our ultimate goal. Smart, strategic thinking done right is how we get there.

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What Can Incitrio Do For You?

  1. 1. creative solutions for global brands ARE YOU READY TO START FRESH? incitrio | 10951 sorrento valley road, suite 2c | san diego, california, usa 92121 | tel: 0.1.858.202.1822 | web: incitrio.com
  2. 2. Welcome to Incitrio. <ul><li>Since 1992, our creative director has been offering marketing and design solutions to global clients such as: Hallmark, Williams Sonoma, Energizer, Mars Candy, Ford, Merrill Lynch, Visa, Sun Microsystems, PG&E, Maersk, Intel, Pepsi, Sega, Foster Farms, Invitrogen, Taylor Guitars and Jabra. </li></ul><ul><li>Incitrio was founded in 2004 to service the branding, design, web and marketing needs for businesses everywhere: B2B, B2C and non-profit. </li></ul>
  3. 3. Global Solutions <ul><li>We offer creative solutions for global clients. </li></ul>IRELAND FRANCE ITALY GERMANY USA CHINA
  4. 4. Incitrio’s Branding Process <ul><li>Our unique process positions clients for success. </li></ul>INTERNAL BRANDING EXTERNAL BRANDING BRANDING ANALYSIS STRATEGY AND DESIGN RESULTS FOR CLIENT
  5. 5. Award-Winning Creative <ul><li>We’ve won many design awards for our work: </li></ul><ul><li>Davey Awards - International, Silver Award (brochure) </li></ul><ul><li>GDUSA - National Web Design Award (blog/website) </li></ul><ul><li>GDUSA - National Print Design Award (brochure) </li></ul><ul><li>Logo Lounge - National Design Award (3 logos) </li></ul><ul><li>The Green Book - National Design Award (sustainability) </li></ul><ul><li>Create Awards - National, Gold Award (logo) </li></ul><ul><li>Neenah Paper - West Coast, Gold Award (stationery) </li></ul>
  6. 6. Creativity + Results <ul><li>We have a robust menu of service offerings. </li></ul>GRAPHIC DESIGN: LOGO DESIGN STATIONERY PACKAGES BROCHURES CATALOGS ANNUAL REPORTS DIRECT MAIL CAMPAIGNS TRADESHOW BOOTHS TRADESHOW MATERIALS PACKAGING DESIGN POINT OF PURCHASE PROMOTIONS INVITATIONS BRAND CONSULTING: ANALYSIS STRATEGY POSITIONING PERSONALITY PROMISE GUIDELINES CAUSE MARKETING GREEN INITIATIVES ONLINE MARKETING: WEB DESIGN WEB PROGRAMMING EMAIL NEWSLETTERS SOCIAL MEDIA SEO CAMPAIGNS PPC STRATEGY CORPORATE SITES ECOMMERCE SITES INTRANET SITES CONTENT MGMT SYSTEMS CUSTOMIZED BLOGS
  7. 7. Logo/Identity Design
  8. 8. Brochure Design
  9. 9. Catalog Design
  10. 10. Annual Report Design
  11. 11. Newsletter Design
  12. 12. Direct Mail Design
  13. 13. Invitation Design
  14. 14. Promotional Design
  15. 15. Packaging Design
  16. 16. Tradeshow Booth Design
  17. 17. Tradeshow Material Design
  18. 18. Cause Marketing Design
  19. 19. Green Initiative Design
  20. 20. Corporate Web Design
  21. 21. Non Profit Web Design
  22. 22. Blog Design
  23. 23. Email Newsletter Design
  24. 24. Case Study #1: Symwave <ul><li>Symwave is a cutting-edge semi-conductor IC company. </li></ul><ul><li>Symwave is based in San Diego with offices in China. They approached Incitrio to brand Symwave for US and China markets. The focus was to reposition them within the high-tech market as they evolved from biometrics to USB technology. </li></ul><ul><li>To accomplish this goal, Incitrio provided: </li></ul><ul><li>Logo Design </li></ul><ul><li>Collateral Design </li></ul><ul><li>Website Design </li></ul><ul><li>Tradeshow Booth Design </li></ul><ul><li>Pop-Up Banner Stand Design </li></ul><ul><li>Packaging Design </li></ul>
  25. 25. Symwave - Logo Design <ul><li>Incitrio redesigned the Symwave logo to focus on the attributes of innovation and speed. </li></ul>
  26. 26. Symwave - Collateral Design <ul><li>Datasheets were created, emphasizing product features and benefits. They were distributed via tradeshows, email and website downloads. </li></ul>
  27. 27. Symwave - Website Design <ul><li>The website was completely redesigned to focus on customer acquisition, increasing potential sales leads to the client. </li></ul>
  28. 28. Symwave - Tradeshow Design <ul><li>The tradeshow graphics were designed as an extension of the website and datasheets, ensuring customers experienced a unified look & feel within the brand. </li></ul>
  29. 29. Symwave - Packaging Design <ul><li>Packaging was designed to emphasize their core values of innovation and speed. The boxes were created for product sampling and distributions purposes, and printed in China. </li></ul>
  30. 30. Case Study #2: ENN Solar <ul><li>ENN Solar is an emerging ultra thin-film PV manufacturer. </li></ul><ul><li>ENN Solar is based in China with offices in San Diego. Incitrio was brought in to brand ENN Solar for the US and European markets, as an extension of their billion-dollar parent (ENN). Incitrio worked closely with teams in the US and China to complete the project. </li></ul><ul><li>To accomplish this goal, Incitrio provided: </li></ul><ul><li>Branding Analysis and Strategy </li></ul><ul><li>Brochure Design </li></ul><ul><li>Datasheet Design </li></ul><ul><li>Website Design </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Tradeshow Booth Design </li></ul><ul><li>Pop-Up Banner Stand Design </li></ul>
  31. 31. ENN Solar - Branding <ul><li>After performing a branding analysis, Incitrio developed a branding strategy for correctly positioning ENN in the US and European markets. </li></ul><ul><li>Services included: </li></ul><ul><li>Branding Analysis </li></ul><ul><li>Company Analysis </li></ul><ul><li>Industry Analysis </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Brand Personality </li></ul><ul><li>Brand Promise </li></ul><ul><li>Brand Positioning </li></ul><ul><li>Branding Strategy </li></ul>
  32. 32. ENN Solar - Brochure Design <ul><li>The brochure was written and designed for the US, French, German and Italian markets. Brochures were distributed at tradeshows, via email and via web downloads in the US and Europe, and printed in China. </li></ul>
  33. 33. ENN Solar - Website Design <ul><li>The website was designed to showcase ENN Solar as a wholly US and European-focused entity with offices in China. The site segmented content to focus on the needs of each of their target audiences within the solar industry. </li></ul>
  34. 34. ENN Solar - SEO <ul><li>Incitrio performed Search Engine Optimization (SEO) to ensure that ENN Solar’s newly launched website attracted the right traffic. Emphasis was placed on the quality, not the quantity of leads. This ensured the sales team was only speaking with highly qualified prospects. </li></ul><ul><li>Services included: </li></ul><ul><li>Keyword Research </li></ul><ul><li>Competitor Site Analysis </li></ul><ul><li>Keyword Strategy </li></ul><ul><li>Website Copywriting </li></ul><ul><li>On-site Optimization </li></ul>
  35. 35. Presentation Summary <ul><li>Incitrio </li></ul><ul><li>Delivering Creative Solutions for Global Brands </li></ul><ul><li>Serving international clients entering US markets </li></ul><ul><li>Innovative brand consulting and strategies </li></ul><ul><li>Award-winning design solutions for print and web </li></ul><ul><li>Customized creative solutions specific to client needs </li></ul><ul><li>Top notch customer service and project management </li></ul><ul><li>Targeted online marketing and social media campaigns </li></ul><ul><li>Flexible collaboration with both US and China-based teams </li></ul><ul><li>Experience working with printers in China </li></ul><ul><li>Focused on positioning your clients to achieve success </li></ul>
  36. 36. Thank You! <ul><li>Incitrio is the premier resource for all of your graphic design, brand consulting and online marketing needs. </li></ul>INCITRIO 10951 Sorrento Valley Road, Suite 2c San Diego, California, USA 92121 Angela Hill, President & Creative Director email: [email_address] twitter: @incitrio skype: incitrio tel: 858.202.1822 linkedin: www.linkedin/in/incitrio portfolio: www.incitrio.com

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