Client Attraction Secrets for Consultants
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Client Attraction Secrets for Consultants

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FREE Gift: Get a complete 7-step marketing strategy (audio seminar and action guide) Go to http://TheMarketingMentors.com

FREE Gift: Get a complete 7-step marketing strategy (audio seminar and action guide) Go to http://TheMarketingMentors.com

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Client Attraction Secrets for Consultants Presentation Transcript

  • 1. Clients Attraction Secrets for Consultants How to get all the new consulting clients and referrals you want in a recovering economy Adam Urbanski Presents Prepared Exclusively for
  • 2. The BIG Question… Why so many consultants struggle with marketing and rarely achieve the level of financial success they desire? If consulting is a $125 billion business… (“The World’s Newest Profession” by Christopher McKenna) Automated Profits Powered By
  • 3. Answer: 3 BIG Myths and Lies… Automated Profits Powered By Biggest Myth #1: If you build it – they will come, and if you do a good job you’ll get referrals… Biggest Myth #2: My clients / my business are different and this type of marketing won’t work for me. Biggest Myth #3: You can’t consult/train and market at the same time.
  • 4. What You Will Discover…
    • Implement and automate effective lead generating strategies that will consistently get you new business.
    • Use the most effective online and offline marketing strategies , including social networking methods.
    • Get other people to willingly and enthusiastically spread your marketing materials like a wildfire – and constantly fill your pipeline with qualified prospects .
    • Develop a simple marketing tool that will quadruple your referrals and double your closing rates .
    • Give your consulting practice an instant jumpstart, and attract all the new clients you can handle , by tapping into the credibility and contacts of more established colleagues.
    Automated Profits Powered By
  • 5. Effective Lead Generation Strategies Automated Profits Powered By 5 Currently Top Performing Self-Promotion Strategies for Consultants 1 Becoming an Authority 2 3 4 5 Strategic Referral Systems and JVs Speaking / Executive Tele-Briefings Online Networking & Social Media Direct Response
  • 6. Who Is Adam Urbanski and Why Should You Listen to Everything I Teach?
  • 7.  
  • 8.  
  • 9. Why Should You Listen to Me…
    • Turned $194 into a million $ business and sold it.
    • Built my consulting practice into a multi-million $ business with thousands of clients world-wide.
    • Have hundreds of students who went from zero to making multiples of six, even seven figures a year.
    • In the last 10 years launched several online marketing, coaching, and consulting gurus.
    Automated Profits Powered By
  • 10. My Business Today…
    • Information Marketing
    • Business Consulting
    • Seminar Business
    • Licensing
    • Coaching
    • Niche Markets
    Automated Profits Powered By
  • 11.  
  • 12. Adam Urbanski’s www.AttractClientsLikeCrazy.com Boot Camp
  • 13. Adam Urbanski working from one of his home offices.
  • 14. Adam Urbanski working from one of his home offices.
  • 15. The key to success is having a great support team! Part of Adam Urbanski’s support team...
  • 16. The key to success is having a great support team!
  • 17. Never lose focus why you are in business. Adam Urbanski always keeps his family involved during his marketing training programs…
  • 18. Never lose focus why you are in business. Adam Urbanski always keeps his family involved during his marketing training programs…
  • 19. What About Results?
  • 20. What About Results?
  • 21. What About Results?
  • 22. The Right Business Model…
  • 23. 4 Elements of Effective Business Model Cost Effective Lead Generation Sales/Lead Conversion Client Retention Front End Profit Multipliers Back End New Business: 80% 20% Est . Business: 20% 80%
  • 24. The BIG Money Is In The Backend Profit Multipliers
  • 25. Ineffective Prospecting “ Big” Ticket Coaching Cost Effective Lead Generation Sales/Lead Conversion Client Retention Front End Profit Multipliers Back End Traditional Consulting-Business Model
  • 26. 100% of Efforts on Front End Ineffective Prospecting Big Ticket Project
    • Limited Lead Generation
    • Poor Value Proposition
    • Low Trust – No Credibility
    • No Systems - Labor Intensive
    • Poor Conversion
    • Only One Offer
    • No follow up
    • No Profit Multipliers
    Traditional Consulting-Business Model
  • 27. Effective Lead Generation Strategies Automated Profits Powered By 5 Currently Top Performing Self-Promotion Strategies for Consultants 1 Becoming an Authority 2 3 4 5 Strategic Referral Systems and JVs Speaking / Executive Tele-Briefings Online Networking & Social Media Direct Response
  • 28.
    • Research and report on best practices
    • Create an info-product / write a book
    • Create assessment tools
    • Hang out with other experts
    • Develop a signature system
    How to Become an Authority Automated Profits Powered By
  • 29. My First Kick-Butt Special Report By My Name 1. Invite Friends 2 . Host a Teleseminar 8. Promote it 7. Enhance it 3. Record it 4. MP3 Product 5. Create a CD 6. Transcribe it
  • 30. My First Attraction Tool - Action Plan
    • Set date and time
    • Secure bridge line
    • Schedule help with audio-recording
    • Select topic & write a kick-butt title
    • Write a short promo message with 5 bullet points
    • Invite friends/clients/colleagues
    • ** Ask for input from registered members
    • Create an outline
    • ** Remind people who “registered”
    • “ Play” with your bridgeline to learn how it works
    • Teach the teleseminar
    • Have the MP3 file edited and turned into an audio CD
    • Transcribe the audio
    • Enhance the transcript into an e-book
    • **Consider harvesting 3-5 articles from your transcript
    Automated Profits Powered By
  • 31.
    • 1. Schedule Teleclass
    • Date & Time
    • Topic
    • Special Offer
    7. Prepare an Outline for TeleSem. 8. Teach the TeleSem. 2. Secure Bridgeline 3. Secure Recording 6. Set up Autoresp. & Broadcasts 14. Send Audio Online Broadcast 15. Audit and Turn Into a PDF 17. Audit Site
    • 4. Write Sales Copy for:
    • Opt-in Page
    • Thank-u Page
    • Email Blasts
    • Autoresp.
    5. Set up Website 13. Change Site to “ Download Now” 16. Upload PDF and Update Web-Links 9. Record TeleSem. 10. Edit Audio 11. Upload Audio to Website 12. Transcribe Audio 18. Send “PDF Online” Broadcast You Admin Assist Copywriter Webmaster Audio Tech. Transcriber
  • 32.
    • Form one good strategic alliance per month
    • Create a “turn-key” system
    • Make it “idiot-simple” for your partners
    Marketing by Strategic Alliances… Automated Profits Powered By
  • 33. Teleseminar Interview System
  • 34. Teleseminar Interview System
  • 35. Teleseminar Interview System
  • 36. Teleseminar Interview System
  • 37.
    • Offer your services as an expert speaker…
    • Host your own seminars and tele-seminars…
    • Let your prospects and clients do the marketing…
    Speaking & Executive Tele-Briefings… Automated Profits Powered By
  • 38. Tele-Training Lead Generation & Sales
  • 39. Tele-Training Lead Generation & Sales
  • 40. Let Your Prospects Promote for You…
  • 41.
    • Establish presence on LinkedIn, Facebook and Twitter…
    • Identify “Ponds” and COI…
    • Build relationships & establish your expertise…
    • “ Siphon” connections off social networks into your own follow up system…
    • Follow up, make the right offers, and monetize your efforts…
    Leverage Social Networking Online… Automated Profits Powered By
  • 42. Facebook Lead Generation…
  • 43. Facebook Lead Generation…
  • 44. Facebook Lead Generation…
  • 45. Live IPS Boot Camp (4 days – May 20-23, 2010) Confidential
  • 46. Bonus 1
  • 47. Questions? Automated Profits Powered By