Online Education


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Online Education

  1. 1. Online education – a closer look Web & beyond
  2. 2. Market scenario India is a part of a growing tribe of working professionals and students in India who have enrolled for online education certification. While it's difficult to determine numbers of students, the online education market in India today generates about $200 million in revenue, and industry experts expect it to touch $1 billion by the end of the decade. The winning proposition: Getting knowledge from top-notch professionals without disrupting fast-track careers. Web & beyond
  3. 3. The trend is clear From iPods to 3G cell phone technology to YouTube to eGovernment initiatives, the impact of technology is changing our lives more and more each day. Student find Internet as an effective way to reach and engage their target. And because internet video lends itself so well to rich media and new revenue opportunities, that it commands significantly higher than traditional education systems. Web & beyond
  4. 4. The Audience What interests our audience? Everything. They are students, teens, DJs, office workers, and parents. They are stylish, intelligent, and will go for anything that inspires and appeals to them. Web & beyond
  5. 5. Key players International Key players Domestic <ul><li>Carnegie Mellon University </li></ul><ul><li>Massachusetts Institute of Technology </li></ul><ul><li>Cornell University </li></ul><ul><li>Sikkim Manipal University </li></ul><ul><li>Educomp Solutions </li></ul><ul><li>Everonn Systems </li></ul><ul><li>TutorVista </li></ul>Web & beyond
  6. 6. Web 1.0 Connecting people to information. Web 2.0 Connecting people to each other. Web 3.0 Everything is connected. Web & beyond
  7. 7. Introduction Web & beyond
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  13. 13. <ul><li>Web Video -The Medium </li></ul><ul><li>Most engaging and compelling medium </li></ul><ul><li>Easiest and most powerful way to get your message across </li></ul><ul><li>Eye and ear candy -video entertains </li></ul><ul><li>Has the largest share of common users </li></ul><ul><li>Unlimited creative possibilities </li></ul><ul><li>Video Clips Improve Search Engine Rankings </li></ul><ul><li>Buyers use video to make purchasing decisions </li></ul><ul><li>Video clips on website can increase sales </li></ul><ul><li>Bandwidth, technology and easy streaming </li></ul><ul><li>It’s informative, entertaining </li></ul><ul><li>Easily accessible at home, work and on the road. </li></ul>Web & beyond
  14. 14. <ul><li>Consumer insight </li></ul><ul><li>The average online video viewer watched 356 minutes of video per month </li></ul><ul><li>The duration of the average online video was 3.5 minutes </li></ul><ul><li>62.6 videos per viewer in an average week </li></ul><ul><li>In India, 85% of video viewing happens from offices </li></ul><ul><li>76% of all video consumption happens from the top seven metros / mini metros. </li></ul><ul><li>Online video advertisements deliver 82% brand recall versus 54% recall for the same ad on television. </li></ul><ul><li>30% of daily video consumption comes from Indians outside of India, largely from the Bay area and New York. </li></ul><ul><li>Average number of Videos per profile on Orkut is 3.98 </li></ul><ul><li>Video ads generate 20-40 times higher CTRs than other forms of display ads </li></ul>Web & beyond
  15. 15. Content factor Source: Vdopia* <ul><li>There was a 25% increase in professionally produced content on the web </li></ul>Web & beyond   Content Category   Views Per Year 2008   Views Per Year 2009   User Generated Video Content   2000 Million   5000 Million   Premium Branded Video Content   1200 Million   3300 Million   Non Premium Branded Video Content   600 Million   1000 Million   Total VIEWS   3800 Million   9300 Million
  16. 16. Lower production costs , lowest distribution cost Widest reach of users, searchable Interactive, shared. MONEY IN YOUR POCKET Web & beyond
  17. 17. Close look at their website Web & beyond
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  21. 21. Promoting on social media: Share, share, share. Built a sizeable presence on Facebook & orkut, blogging and bookmarking sites. Web & beyond
  22. 22. Our job <ul><li>Creating a series branded video with global appeal. </li></ul><ul><li>Enable web 2.0 tools on your site like blogging, RSS feed etc. </li></ul><ul><li>Bring new video content to market extremely fast. </li></ul><ul><li>Enable dedicated video streaming of the same content on your site. </li></ul><ul><li>Come up with better video content that is contextual, mobile and entertaining enough to be shared. </li></ul><ul><li>Come up with new advertising model </li></ul><ul><li>Preference to monetizing audience first then monetizing video. </li></ul>Web & beyond
  23. 23. Who we are? Inbox live is an independent Internet TV content producer and distribution agency based in Mumbai, India. We provide Creative assistance, planning, strategy for the execution of multi-platform digital marketing campaigns that run across a range of social media that dawn from social networking sites, video sharing sites and sets at blogs and podcasts, exploiting the widest horizon ever entertained. We bring together best in class partners from diverse creative background to create and distribute high quality original programming across every platform, working in every genre and format, with the ability to reach any demographic, no matter how broad or narrow. Web & beyond
  24. 24. WHAT MAKES INVESTING IN INBOX LIVE UNIQUE? Inbox live works with brands and content creators to pitch new media formats that can extend content to create ancillary revenue options or sponsorship opportunities that can better position ideas for greater revenue opportunities. Web & beyond
  25. 25. Data credit Web & beyond
  26. 26. Web & beyond 505, Acme Industrial Park, I B Patel Road, Off W E Highway, Goregaon (E), Mumbai-400063 40035 285 / 7 / 64526 468 Vandana Sethi 9820214287 Agrodut Chatterjee 9930752715 Jaydeep 9702086970 [email_address]