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How to invent the Future of Inbound Marketing
 

How to invent the Future of Inbound Marketing

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Brian Halligan, ceo, Hubspot - talks about the inbound marketing is now more than just marketing - it reaches into every aspect of business

Brian Halligan, ceo, Hubspot - talks about the inbound marketing is now more than just marketing - it reaches into every aspect of business

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    How to invent the Future of Inbound Marketing How to invent the Future of Inbound Marketing Presentation Transcript

    • hosted by The fully-certified Hubspot Gold Partner
    • Inbound Company
    • Work & Live
    • Marketing Sales Service Culture Technology
    • Marketing Sales Service Culture Technology } INB UND
    • The marketing playbook is broken. The Marketing Playbook Is
    • . The Marketing Playbook is BROKEN.
    • @bhalligan
    • Content!
    • The Press Release Hire
    • The Press Release Hire Money v Brains Rent v Own Outbound v Inbound
    • D.A.R.C. Digital Native Content Creator Analytical Reach
    • Marketing Sales Service Culture Technology } INB UND
    • The Sales Playbook Sales Rep In Control
    • The Sales Playbook is BROKEN Prospect In Control
    • Then: C.R.M. Then: C.R.M.
    • Now: C.M.R. “Dig-In-Yourself”
    • Then, Pricing
    • Now, Pricing
    • Then: Pay On Transaction
    • Now: Pay On NPS 26
    • Then: Hiring Profile 42 Long IQ Contest Fraternity Varsity Sport
    • Now: Hiring Profile Smart
    • Marketing Sales Service Culture Technology } INB UND
    • . The Service Playbook Outsourced Call Center 9 to 5 Multi-Tier
    • . The Service Playbook IS BROKEN Google trained 24 x 7 Economy Handoffathon
    • If you make customers unhappy in the physical world, they might each tell 6 friends. 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” 6000 friends. - Jeff Bezos, Founder & CEO
    • > Edward Bullwer-Lytton, 1839, London
    • > > #IMUK13, 2013, London.
    • THEN, BUYER BEWARE
    • NOW, SELLER BEWARE
    • THEN, CUSTOMER SATISFACTION
    • NOW, CUSTOMER DELIGHTION Your most valuable customers are those who buy sell the most.
    • CEO as brand… Then
    • Now
    • Marketing Sales Service Culture Technology } INB UND
    • product : customers culture : employees
    • 43
    • 1973 MANTRA 1993 2013 Management Leadership Inspiration
    • 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning
    • 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD
    • 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever
    • 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls
    • 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls TENURE Whole Career 6 years 18 months
    • 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls TENURE Whole Career 6 years 18 months
    • Marketing Sales Service Culture Technology } INB UND
    • 56
    • 58
    • Then Now Thermostat Nest Radio Spotify Cable TV Netflix Stores Amazon Advertising Adwords
    • Then Now Thermostat Nest Radio Spotify Cable TV Netflix Stores Amazon Advertising Adwords Website HubSpot Marketing Automation HubSpot Social Software HubSpot Google Analytics HubSpot
    • 68
    • hosted by The fully-certified Hubspot Gold Partner