How to invent the Future of Inbound Marketing

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Brian Halligan, ceo, Hubspot - talks about the inbound marketing is now more than just marketing - it reaches into every aspect of business

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How to invent the Future of Inbound Marketing

  1. 1. hosted by The fully-certified Hubspot Gold Partner
  2. 2. Inbound Company
  3. 3. Work & Live
  4. 4. Marketing Sales Service Culture Technology
  5. 5. Marketing Sales Service Culture Technology } INB UND
  6. 6. The marketing playbook is broken. The Marketing Playbook Is
  7. 7. . The Marketing Playbook is BROKEN.
  8. 8. @bhalligan
  9. 9. Content!
  10. 10. The Press Release Hire
  11. 11. The Press Release Hire Money v Brains Rent v Own Outbound v Inbound
  12. 12. D.A.R.C. Digital Native Content Creator Analytical Reach
  13. 13. Marketing Sales Service Culture Technology } INB UND
  14. 14. The Sales Playbook Sales Rep In Control
  15. 15. The Sales Playbook is BROKEN Prospect In Control
  16. 16. Then: C.R.M. Then: C.R.M.
  17. 17. Now: C.M.R. “Dig-In-Yourself”
  18. 18. Then, Pricing
  19. 19. Now, Pricing
  20. 20. Then: Pay On Transaction
  21. 21. Now: Pay On NPS 26
  22. 22. Then: Hiring Profile 42 Long IQ Contest Fraternity Varsity Sport
  23. 23. Now: Hiring Profile Smart
  24. 24. Marketing Sales Service Culture Technology } INB UND
  25. 25. . The Service Playbook Outsourced Call Center 9 to 5 Multi-Tier
  26. 26. . The Service Playbook IS BROKEN Google trained 24 x 7 Economy Handoffathon
  27. 27. If you make customers unhappy in the physical world, they might each tell 6 friends. 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” 6000 friends. - Jeff Bezos, Founder & CEO
  28. 28. > Edward Bullwer-Lytton, 1839, London
  29. 29. > > #IMUK13, 2013, London.
  30. 30. THEN, BUYER BEWARE
  31. 31. NOW, SELLER BEWARE
  32. 32. THEN, CUSTOMER SATISFACTION
  33. 33. NOW, CUSTOMER DELIGHTION Your most valuable customers are those who buy sell the most.
  34. 34. CEO as brand… Then
  35. 35. Now
  36. 36. Marketing Sales Service Culture Technology } INB UND
  37. 37. product : customers culture : employees
  38. 38. 43
  39. 39. 1973 MANTRA 1993 2013 Management Leadership Inspiration
  40. 40. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning
  41. 41. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD
  42. 42. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever
  43. 43. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls
  44. 44. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls TENURE Whole Career 6 years 18 months
  45. 45. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls TENURE Whole Career 6 years 18 months
  46. 46. Marketing Sales Service Culture Technology } INB UND
  47. 47. 56
  48. 48. 58
  49. 49. Then Now Thermostat Nest Radio Spotify Cable TV Netflix Stores Amazon Advertising Adwords
  50. 50. Then Now Thermostat Nest Radio Spotify Cable TV Netflix Stores Amazon Advertising Adwords Website HubSpot Marketing Automation HubSpot Social Software HubSpot Google Analytics HubSpot
  51. 51. 68
  52. 52. hosted by The fully-certified Hubspot Gold Partner

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