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How to invent the Future of Inbound Marketing

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Brian Halligan, ceo, Hubspot - talks about the inbound marketing is now more than just marketing - it reaches into every aspect of business

Brian Halligan, ceo, Hubspot - talks about the inbound marketing is now more than just marketing - it reaches into every aspect of business

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  • 1. hosted by The fully-certified Hubspot Gold Partner
  • 2. Inbound Company
  • 3. Work & Live
  • 4. Marketing Sales Service Culture Technology
  • 5. Marketing Sales Service Culture Technology } INB UND
  • 6. The marketing playbook is broken. The Marketing Playbook Is
  • 7. . The Marketing Playbook is BROKEN.
  • 8. @bhalligan
  • 9. Content!
  • 10. The Press Release Hire
  • 11. The Press Release Hire Money v Brains Rent v Own Outbound v Inbound
  • 12. D.A.R.C. Digital Native Content Creator Analytical Reach
  • 13. Marketing Sales Service Culture Technology } INB UND
  • 14. The Sales Playbook Sales Rep In Control
  • 15. The Sales Playbook is BROKEN Prospect In Control
  • 16. Then: C.R.M. Then: C.R.M.
  • 17. Now: C.M.R. “Dig-In-Yourself”
  • 18. Then, Pricing
  • 19. Now, Pricing
  • 20. Then: Pay On Transaction
  • 21. Now: Pay On NPS 26
  • 22. Then: Hiring Profile 42 Long IQ Contest Fraternity Varsity Sport
  • 23. Now: Hiring Profile Smart
  • 24. Marketing Sales Service Culture Technology } INB UND
  • 25. . The Service Playbook Outsourced Call Center 9 to 5 Multi-Tier
  • 26. . The Service Playbook IS BROKEN Google trained 24 x 7 Economy Handoffathon
  • 27. If you make customers unhappy in the physical world, they might each tell 6 friends. 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” 6000 friends. - Jeff Bezos, Founder & CEO
  • 28. > Edward Bullwer-Lytton, 1839, London
  • 29. > > #IMUK13, 2013, London.
  • 30. THEN, BUYER BEWARE
  • 31. NOW, SELLER BEWARE
  • 32. THEN, CUSTOMER SATISFACTION
  • 33. NOW, CUSTOMER DELIGHTION Your most valuable customers are those who buy sell the most.
  • 34. CEO as brand… Then
  • 35. Now
  • 36. Marketing Sales Service Culture Technology } INB UND
  • 37. product : customers culture : employees
  • 38. 43
  • 39. 1973 MANTRA 1993 2013 Management Leadership Inspiration
  • 40. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning
  • 41. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD
  • 42. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever
  • 43. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls
  • 44. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls TENURE Whole Career 6 years 18 months
  • 45. 1973 1993 2013 MANTRA Management Leadership Inspiration DESIRE Pension Salary Learning MENTALITY OCD Anxiety Disorder ADD HOURS 9-5 9-6 Whenever Open Wherever WORKPLACE 4 Walls TENURE Whole Career 6 years 18 months
  • 46. Marketing Sales Service Culture Technology } INB UND
  • 47. 56
  • 48. 58
  • 49. Then Now Thermostat Nest Radio Spotify Cable TV Netflix Stores Amazon Advertising Adwords
  • 50. Then Now Thermostat Nest Radio Spotify Cable TV Netflix Stores Amazon Advertising Adwords Website HubSpot Marketing Automation HubSpot Social Software HubSpot Google Analytics HubSpot
  • 51. 68
  • 52. hosted by The fully-certified Hubspot Gold Partner