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7-point checklist for effective Call to Actions

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Strange PR brings you our top 7 tips to make your call to actions attract attention and convert website visitors.

Strange PR brings you our top 7 tips to make your call to actions attract attention and convert website visitors.

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  • 1. 7-point checklist for effective Call to Actions
  • 2. #1 Use a dedicated button Rather than just a link in text, make your CTA really clear and obvious with a button or icon
  • 3. #2 The best call to action is compelling Use snappy verbs to inform your visitors precisely what it is you would like them to do next
  • 4. #3 Make it specific Each call-to-action should be tailored for a specific use Contact Us For Your Free Contact Us Consultation
  • 5. #4 Keep descriptions to a minimum Excessive text in a CTA will only help you lose your visitor’s interest
  • 6. #5 Colour counts Draw the eye with bold colours that contrast with the palette of your website
  • 7. #6 Position prominently Position it where people are most likely to see it and it will get more clicks
  • 8. #7 Test your buttons Make subtle changes, such as modifyingwording, colour, or position and analyse the impact on conversion rates
  • 9. Discover more about how to Convert Contact Strange PR Inboundmarketing.co.uk richard@strangepr.com +44 (0)1926 334003 @strangeprImage credits: apartmenttherapy.com, vipdictionary.com, lanas20something.blogspot.com, wikipedia.org