Your SlideShare is downloading. ×
Website Redesign - When to Do It & How to Do It Right for Marketing Results - Mike Volpe
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Website Redesign - When to Do It & How to Do It Right for Marketing Results - Mike Volpe

738

Published on

A business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a …

A business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. This session will cover the basics of SEO and crafting an Internet marketing strategy to get the most out of your website.

Presented by Mike Volpe, VP Marketing, HubSpot at IMS08 on 9/8/2008

Published in: Business, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
738
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
77
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Website Redesign for Marketing Results Mike Volpe VP Marketing HubSpot @mvolpe
  • 2. Agenda • Right and Wrong Reasons • Seven Website Redesign Tips
  • 3. Which is better?
  • 4. The Wrong Reasons • “We have a new corporate look and feel.” • “I’m tired of the old website.” • “It’s been 12 months since the last redesign.” • “The design department wants to do it.” • “The CEO wants to do it ” The it.
  • 5. Website Design Half Life Happiness Your Company Your Prospects Time Launch 6 Months 12 Months
  • 6. What do you want?

×