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The Ins & Outs of Viral Video - Peter Corbett

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    The Ins & Outs of Viral Video - Peter Corbett - Presentation Transcript

    2. The Ins and Outs of Viral Video by Peter Corbett
    3. Components GEICO’s iHeartCavemen VV Creative Strategy VV Production Strategy VV Distribution Strategy VV & Celebrity Power VV & Paparazzi-style UGC VV tools Example: Fred Example: World Aids Day
    4. What makes a video viral? The Desire To Share Emotions
    5. What makes a video viral? Happiness Anger Fear Lust
    6. iheartcavemen
    7. iheartcavemen
    8. iheartcavemen
    9. iheartcavemen
    10. iheartcavemen
    11. iheartcavemen
    12. Creative Strategy

    + Inbound MarketingInbound Marketing, 2 years ago

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    Viral marketing - creating compelling content that more

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