You're reading more and more about how blogs and podcasts and social networks are driving business, but HOW people are accomplishing this isn't readily apparent. Further, for every success story you hear, there are dozens of stories of failure, disgrace, and ghost town social networks, where someone built it and no one came. There's more to building a social media strategy than launching a blog and putting up a wiki. Come learn about the landscape, the strategy, and where your first moves should be in this space from experienced social media maker, Chris Brogan.
Presented by Chris Brogan at IMS08 9/8/2008