Social Media Strategy - Building Business from Blogging, Social Networks, and More - Chris Brogan

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You're reading more and more about how blogs and podcasts and social networks are driving business, but HOW people are accomplishing this isn't readily apparent. Further, for every success story you hear, there are dozens of stories of failure, disgrace, and ghost town social networks, where someone built it and no one came. There's more to building a social media strategy than launching a blog and putting up a wiki. Come learn about the landscape, the strategy, and where your first moves should be in this space from experienced social media maker, Chris Brogan.

Presented by Chris Brogan at IMS08 9/8/2008

http://www.InboundMarketingSummit.com

Published in: Business, Technology
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Social Media Strategy - Building Business from Blogging, Social Networks, and More - Chris Brogan

  1. 1. Social Media Strategy or How Cowpaths and Mastadons are What YOU Should Worry About Everything in this post is shared under Creative Commons 3.0 NC/SA. Come to http://www.chrisbrogan.com
  2. 2. I don't necessarily agree with everything I say. - Marshall McLuhan
  3. 3. Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
  4. 4. It is the framework which changes with each new technology and not just the picture within the frame.
  5. 5. The simple frame around which I will hang everything else I talk about today: The first one there OWNS the game
  6. 6. Blog or newspaper?

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