Social CRM: Not Your F th ’
S i l CRM N t Y      Father’s
Customer Relationship Management



                   Inbound M...
Defining CRM – Traditionally Speaking
What Is Customer Relationship Management?



 CRM is your approach and attitude for finding,
                             ...
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary
Upcoming SlideShare
Loading in...5
×

Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary

907

Published on

CRM is going social. CRM is no longer just about contact management and sales op automation. What we're learning is that we need to leverage the Internet - search engines, blogs, social media - to reach customers more effectively. This includes reaching out to customers to find out what's on their minds, what social networks they frequent, what topics are important to them, and how they like getting information. Social CRM adds a whole new dimension to the traditional view of customer relationship management. The focus is undoubtedly on people and not technology. It's about joining the ongoing conversations our customers and prospects are already engaged in - not trying to control them. It's about using any tool available that will allow us to meaningfully engage with more people like them. It's realizing people like doing business with people they like - and understanding we love doing business with people we trust.

Presented by Brent Leary, CRM Essentials at IMS08 9/8/2008

http://www.InboundMarketingSummit.com

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
907
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
126
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social CRM: Not Your Father's Customer Relationship Management System - Brent Leary

  1. 1. Social CRM: Not Your F th ’ S i l CRM N t Y Father’s Customer Relationship Management Inbound Marketing Summit ‘08 Brent Leary, CRM Essentials LLC
  2. 2. Defining CRM – Traditionally Speaking
  3. 3. What Is Customer Relationship Management? CRM is your approach and attitude for finding, finding, captivating and k ti ti d keeping good customers...AND i d customers...AND t its strategy for being found by them. them.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×