Social CRM: Not Your F th ’
S i l CRM N t Y Father’s
Customer Relationship Management
Inbound Marketing Summit ‘08
Brent Leary, CRM Essentials LLC

Defining CRM – Traditionally Speaking

What Is Customer Relationship Management?
CRM is your approach and attitude for finding,
finding,
captivating and k
ti ti d keeping good customers...AND
i d customers...AND
t
its strategy for being found by them.
them.