Optimizing Landing Pages to Convert More Website Visitors into Leads - David Reske

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Well designed landing pages can make a significant difference in any marketing campaign. This session will provide practical tips, proven methodologies and real-world scenarios to help you optimize …

Well designed landing pages can make a significant difference in any marketing campaign. This session will provide practical tips, proven methodologies and real-world scenarios to help you optimize your landing pages. It will also show you how to design and test your landing pages using best practices to receive the best results. You'll come away with practical strategies in landing page optimization to drive high-quality results at the lowest possible cost. You'll also be able to immediately implement several techniques that will boost the ROI of your online marketing campaigns.

Presented by David Reske, Nowspeed Marketing at IMS08 9/8/2008

http://www.InboundMarketingSummit.com

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  • 1. How to Optimize Landing Pages to Capture More Leads Inbound Marketing Summit: September 8, 2008 David Reske, Managing Director dreske@nowspeed.com 508 616-0111 x202
  • 2. Demand Generation Programs
  • 3. Agenda • What are they and who uses them where? • The value of landing page optimization • Optimization Best Practices – Offer & Content Architecture – Landing Page Design – Testing Techniques – A/B, Multivariate – Metrics & Measurement – Case Study & Examples • Key Take-Aways