Optimizing Landing Pages to Convert More Website Visitors into Leads

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How to Optimize Landing Pages to Capture More Leads Inbound Marketing Summit: September 8, 2008 David Reske, Managing Director dreske@nowspeed.com 508 616-0111 x202
Demand Generation Programs
Agenda • What are they and who uses them where? • The value of landing page optimization • Optimization Best Practices – Offer & Content Architecture – Landing Page Design – Testing Techniques – A/B, Multivariate – Metrics & Measurement – Case Study & Examples • Key Take-Aways