Marketing Analytics for the Data
Driven Marketer
Marketing has become almost synonymous with measurement and
analytics. We've moved on from the days when marketing was, by
definition, resource intensive (read: we spent the most money) and not
measurable (read: we were the least accountable). Back then, life was
good (we threw the best parties). However, today, the formerly black art
of marketing has been transformed into not just a hard science but into
something altogether new: we're juggling an ever increasing
constellation of tactics - from whitepaper downloads to SEO to viral
video campaigns - while working to reconcile our activities with our
relatively run-of-the-mill lead funnels.
This session is about looking at what's working, what's not, and why. In
other words, what's critical to measure and what's just interesting noise?