You've attracted those inbound leads and converted them into paying customers - now what? Existing customer marketing is an often neglected and under invested area in many businesses. This session will explore the powerful new mathematical tools for marketing to existing customers with greater relevance and efficiency to improve customer retention. Attendees will learn what data you need to collect for a quantitative approach, how to predict customer behavior, how to target and deliver variable content for the right message at the right time, how to set up an early warning system for customers in danger of leaving, and how this whole process ties into your inbound marketing strategy. Presented by Mark Klein, Loyalty Builders at IMS08 9/8/2008 http://www.InboundMarketingSummit.com

1. Loyalty Builders is a Hubspot customer
oya y u d s s ubspo us o
We practice what they preach
For existing customer marketing, we’ve
g g,
recognized there is a parallel set of tools
and processes
We’re here today to describe that process,
so…
Inbound marketing at our
company
© 2008 Loyalty Builders LLC

2. Managing the bottom
of the funnel
Dr. Mark Klein
CEO and Founder
Loyalty Builders LLC
markk@loyaltybuilders.com
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© 2008 Loyalty Builders LLC