“Long Live the Press Release: Powerful New
g
Techniques Give It New Power”
Search Engine Optimization & Social Media
Inbound Marketing Summit – September 8th, 2008
Sylvie Harton, Vice President
Harton
Eastern Region

What is Search Engine Optimization?
• Search Engine Optimization is the process of
improving the volume and quality of traffic to a press
release or website via improved organic search
results
results.
• Good SEO helps interested consumers, industry
analysts, investors and members of the media find
your news, your company website, and your products
more easily.