Long Live the Press Release: Powerful New Techniques Give It New Power - Sylvie Harton

1,197 views

Published on

An integrated marketing program today includes a whole new approach to the press release. Going beyond the simple 400 words, today's release is supercharged with images, video, audio, and several new media elements that further amplify your message. Internet marketing has new meaning and this session will focus on how best to optimize press releases, your corporate website, and your company overall so as to maximize online visibility and get greater coverage in the social mediasphere, including with larger traditional media publications.

Presented by Sylvie Harton, Marketwire at IMS08 9/8/2008

http://www.InboundMarketingSummit.com

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,197
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
39
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Long Live the Press Release: Powerful New Techniques Give It New Power - Sylvie Harton

  1. 1. “Long Live the Press Release: Powerful New g Techniques Give It New Power” Search Engine Optimization Social Media Inbound Marketing Summit – September 8th, 2008 Sylvie Harton, Vice President Harton Eastern Region
  2. 2. What is Search Engine Optimization? • Search Engine Optimization is the process of improving the volume and quality of traffic to a press release or website via improved organic search results results. • Good SEO helps interested consumers, industry analysts, investors and members of the media find your news, your company website, and your products more easily.

×