Blogging fo Business:
l i for i
Improve your Sear
rch Engine Rank &
Engage your Customers
r
Present ted by:
Paul Roetzer, P sident | PR 20/20
P lR t Presid t
Septembe 8, 2008
er

Social Media Particip
pation
p
• Watch video from other users = 29
9%
• Read online forums or discussion groups = 28%
• Read blogs = 25%
• Maintain a social networking profile = 20%
• Comment on someone else’s bl
else s log = 14 %
• Publish, maintain or update a b
blog = 11%
• Use RSS = 8%
US: Forrester's North American Social Technographics On
nline Survey, Q2 2007, 10,010 respondents.