Avoiding Social Media Suicide
Avoiding Social Media Suicide
5 New Rules (*and a few old ones)
for winning a changing game

Pick One.
Pick One.
The media is dead.
The media is dead
Media/outreach/PR is even more important.
You are the new media.
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Your customers are the new media.
All media is social, or will be.

Rule #1: Toss the Tried & True.
Rule #1 Toss the Tried & True

You ve got 5 seconds. Maybe.
You’ve got 5 seconds. Maybe.
• ’08 campaigns won’t cut it in ’09
– New channels emerge daily
– Prospects are drowning in information
– Attention spans are shrinking

Rule #2: The Media Does Matter.
Rule #2 The Media Does Matter