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So you've written your launch release - now what? Does anyone care? How do you get your news, your website, your messages noticed in a 'new media' world? Do you package your press for the media, or for your prospects? This real-world session will share emerging best practices for reaching - and engaging - bloggers, reporters, and other influencers who will spread your story to the stakeholders who count. Attendees will walk away with tangible tips for optimizing PR to drive online lead generation through multiple new channels.
Presented by Amy Bermar & Corinne Federici, CorporateInk at IMS08 9/8/2008
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